Weekend Getaway Audience in United States

Weekend Getaway logo

Weekend Getaway has an estimated audience of 3,185,819 people in United States. 58.3% are female, 41.7% are male, average age 44.7. Top regions: New York, California, Texas. Top brand affinities: Double bass, Staycation, Airbnb, American Airlines, Vacations.

The average Weekend Getaway fan in United States is 44.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Double bass, Staycation, Airbnb, with strongest over-indexing on Double bass (33.36× the country average). Demographically, the Weekend Getaway audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Weekend Getaway fans

Demographic split for Weekend Getaway audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.7
Estimated audience size3,185,819

Audience persona

The typical Weekend Getaway fan in United States is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Double bass.

Top regions in United States

Top regions ranked by reach for Weekend Getaway in United States
RegionReachAffinity
New York287,9841.62×
California266,3660.76×
Texas219,9750.8×
Florida183,3170.85×
Pennsylvania164,8191.54×
New Jersey159,8481.97×
Ohio137,0561.4×
Illinois124,7571.18×
Georgia113,0411.15×
Virginia91,4441.18×
Maryland89,8791.64×
North Carolina86,0340.9×
Indiana83,8651.44×
Michigan79,4370.95×
Massachusetts74,7611.19×
Kentucky70,4181.76×
Tennessee67,9961.06×
Connecticut64,2372.01×
Missouri55,8461.09×
Louisiana54,1841.32×
South Carolina51,3071.07×
Alabama49,0101.1×
Washington45,3840.71×
Wisconsin38,7030.81×
Oklahoma36,7131.04×
Arizona36,5940.56×
Mississippi33,6331.28×
Utah31,8591.12×
Minnesota30,6270.67×
Colorado30,2010.6×
Arkansas25,2820.96×
Iowa22,4740.86×
West Virginia21,8331.47×
Kansas21,2620.85×
Oregon19,0240.52×
Nevada17,5620.57×
Rhode Island14,5391.43×
Delaware14,2031.62×
New Hampshire13,8831.11×
Washington, District of Columbia13,7961.44×
Nebraska9,7650.61×
Idaho9,2040.58×
New Mexico9,0470.57×
Maine7,7370.68×
Hawaii4,5010.33×
South Dakota3,3620.46×
North Dakota3,0750.47×
Montana2,9930.34×
Vermont2,8780.51×
Wyoming2,6880.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weekend Getaway audience
BrandAffinityCategory
Double bass33.36×Music & Radio
Staycation6.05×Home & Garden
Airbnb1.95×Travel & Leisure
American Airlines1.88×Travel & Leisure
Vacations1.91×Travel & Leisure
Road trip3.19×Travel & Leisure
Holiday1.67×Travel & Leisure
Google Flights2.51×Travel & Leisure
Eating1.54×Food & Beverages
Beaches1.72×Travel & Leisure
Lowe's1.5×Shopping
Hobby Lobby1.56×Home & Garden
Outdoor enthusiast1.97×Sports
Dollar General1.55×Shopping
Macy's1.56×Shopping
Dollar Tree1.6×Shopping
Texas Roadhouse1.56×Food & Beverages
Best Buy1.5×Shopping
Bank of America1.51×Business & Career
Southern United States1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weekend Getaway audience
TraitClusterScore
Luxury OrientationPREMIUM3.88
TravellingTHRILL3.78
Design AffinityPREMIUM2.97
Risk AppetiteTHRILL2.92
Quality AwarenessPREMIUM2.78
MindfulnessBALANCE2.37

Worldwide distribution

Worldwide audience distribution share by country for Weekend Getaway
CountryShare
United States30.4%
United Kingdom12.6%
Australia6.2%

See Weekend Getaway audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Weekend Getaway have in United States?

Weekend Getaway has an estimated audience of 3,185,819 people in United States, concentrated in New York and California.

What is the gender split and age of Weekend Getaway fans?

58.3% of Weekend Getaway fans are female, 41.7% are male, with an average age of 44.7 years.

Which brands do Weekend Getaway fans like most?

Weekend Getaway fans show strongest brand affinity for Double bass (33.36×), Staycation (6.05×), and Airbnb (1.95×) over the country average.

Where do Weekend Getaway fans live in United States?

Weekend Getaway fans in United States are most concentrated in New York (reach 287,984), California (reach 266,366), and Texas (reach 219,975). These three regions account for the largest share of the active audience.

What other brands do Weekend Getaway fans also like?

Beyond Weekend Getaway itself, the audience over-indexes on Staycation (6.05×), Airbnb (1.95×), American Airlines (1.88×), and Vacations (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weekend Getaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.