Rascasse Audience Intelligence

Weekend Getaway Audience in United States

A data profile of the people who buy, follow and care about Weekend Getaway in United States — modelled from more than twelve digital signal sources. Weekend Getaway has an estimated audience of 3,185,819 people in United States.

#4943among Topic in United States#789in Travel & Leisure

The average Weekend Getaway fan in United States is 44.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Double bass, Airbnb, Staycation, with strongest over-indexing on Double bass (33.36× the country average).

Demographically, the Weekend Getaway audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weekend Getaway fan in United States is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Double bass.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weekend Getaway profile in United States.

Audience size
3.2M
in United States
Gender
58.3%♀
41.7% male
Age
44.7
average years
Country rank
#9778
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weekend Getaway fans

58.3% are female, 41.7% are male, average age 44.7.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Weekend Getaway audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.7
Estimated audience size3,185,819
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Weekend Getaway audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Weekend Getaway audience comes from United States.

Worldwide audience distribution share by country for Weekend Getaway
CountryShare
United States30.4%
United Kingdom12.6%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weekend Getaway audience in United States is strongest.

Fig. 05

Top regions by affinity

Weekend Getaway fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.86×
02Connecticut~60K1.86×
03Kentucky~70K1.64×
04Delaware~10K1.57×
05Maryland~80K1.55×
06New York~300K1.52×
07Pennsylvania~200K1.47×
08West Virginia~20K1.41×
09Indiana~80K1.36×
10Ohio~100K1.33×
11Wyoming~6K1.32×
12Rhode Island~10K1.29×
13Louisiana~50K1.28×
14Washington, District of Columbia~10K1.25×
15Mississippi~30K1.24×
16Virginia~90K1.14×
17Massachusetts~70K1.13×
18New Hampshire~10K1.13×
19Illinois~100K1.09×
20Georgia~100K1.09×
21Tennessee~70K1.09×
22South Carolina~50K1.06×
23Alabama~50K1.06×
24Missouri~50K1.03×
25Oklahoma~40K1.01×
26Utah~30K0.99×
27Arkansas~30K0.98×
28Kansas~20K0.95×
29North Carolina~90K0.91×
30Michigan~80K0.91×
31Iowa~20K0.89×
32Florida~200K0.87×
33Alaska~6K0.85×
34North Dakota~5K0.84×
35South Dakota~6K0.83×
36Maine~9K0.82×
37Wisconsin~40K0.81×
38Texas~200K0.79×
39Montana~7K0.79×
40Nebraska~10K0.78×
41Idaho~10K0.76×
42California~300K0.75×
43New Mexico~10K0.75×
44Hawaii~10K0.73×
45Minnesota~30K0.71×
46Washington~50K0.70×
47Colorado~30K0.67×
48Nevada~20K0.66×
49Oregon~20K0.62×
50Arizona~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Weekend Getaway, United States
0.60×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weekend Getaway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weekend Getaway audience
#·InterestCategoryAffinity×
01Double bassMusic & Radio33.36×
02High NoonMovies & TV8.25×
03StaycationHome & Garden6.05×
04Road tripTravel & Leisure3.19×
05Google FlightsTravel & Leisure2.51×
06Outdoor enthusiastSports1.97×
07AirbnbTravel & Leisure1.95×
08VacationsTravel & Leisure1.91×
09American AirlinesTravel & Leisure1.88×
10BeachesTravel & Leisure1.72×
11HolidayTravel & Leisure1.67×
12Dollar TreeShopping1.60×
13Hobby LobbyHome & Garden1.56×
14Macy'sShopping1.56×
15Texas RoadhouseFood & Beverages1.56×
16Dollar GeneralShopping1.55×
17EatingFood & Beverages1.54×
18Mitch McConnellPolitics & Society1.53×
19Bank of AmericaBusiness & Career1.51×
20Best BuyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weekend Getaway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weekend Getaway audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
TraditionCONSERVATISM1.56×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weekend Getaway audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Early Adopter MentalityPOWER1.08×
Social Media UsageJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weekend Getaway have in United States?

Weekend Getaway has an estimated audience of 3,185,819 people in United States, concentrated in New York and California.

02

What is the gender split and age of Weekend Getaway fans?

58.3% of Weekend Getaway fans are female, 41.7% are male, with an average age of 44.7 years.

03

Which brands do Weekend Getaway fans like most?

Weekend Getaway fans show strongest brand affinity for Double bass (33.36×), Airbnb (1.95×), and Staycation (6.05×) over the country average.

04

Where do Weekend Getaway fans live in United States?

Weekend Getaway fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Weekend Getaway fans also like?

Beyond Weekend Getaway itself, the audience over-indexes on Airbnb (1.95×), Staycation (6.05×), American Airlines (1.88×), and Vacations (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Weekend Getaway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weekend Getaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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