Weekend Getaway Audience in Germany
Weekend Getaway has an estimated audience of 302,302 people in Germany. 55.3% are female, 44.7% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Weekend Getaway fan in Germany is 42.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Weekend Getaway audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Travel & Leisure · Type: Topic
Demographics of Weekend Getaway fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.8 |
| Estimated audience size | 302,302 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 53,275 | 1.1× |
| Nordrhein-Westfalen | 51,826 | 0.78× |
| Baden-Württemberg | 31,430 | 0.76× |
| Hessen | 24,635 | 1.07× |
| Berlin | 18,593 | 1.38× |
| Niedersachsen | 14,963 | 0.51× |
| Hamburg | 10,848 | 1.59× |
| Rheinland-Pfalz | 10,790 | 0.71× |
| Schleswig-Holstein | 7,993 | 0.74× |
| Thüringen | 6,591 | 0.86× |
| Brandenburg | 6,498 | 0.69× |
| Sachsen-Anhalt | 6,401 | 0.82× |
| Sachsen | 5,836 | 0.39× |
| Mecklenburg-Vorpommern | 5,630 | 0.98× |
| Saarland | 5,597 | 1.51× |
| Bremen | 5,492 | 2.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.26 |
| Sustainability | BALANCE | 2.39 |
| Quality Awareness | PREMIUM | 2.38 |
| Urban Lifestyle | OPEN | 2.05 |
| Community Orientation | OPEN | 1.97 |
| Pet Ownership | JOY | 1.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 12.6% |
| Australia | 6.2% |
See Weekend Getaway audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weekend Getaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.