Rascasse Audience Intelligence

Housing Audience in United States

A data profile of the people who buy, follow and care about Housing in United States — modelled from more than twelve digital signal sources. Housing has an estimated audience of 4,559,527 people in United States.

#4004among Topic in United States#479in Home & Garden

The average Housing fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Renewable energy, Sustainable energy, Discount stores, with strongest over-indexing on Renewable energy (8.34× the country average).

Demographically, the Housing audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Housing fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housing profile in United States.

Audience size
4.6M
in United States
Gender
60.2%♀
39.8% male
Age
44.3
average years
Country rank
#7230
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housing fans

60.2% are female, 39.8% are male, average age 44.3.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Housing audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.3
Estimated audience size4,559,527
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Housing audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Housing audience comes from United States.

Worldwide audience distribution share by country for Housing
CountryShare
Italy17.7%
United States16.0%
Brazil10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housing audience in United States is strongest.

Fig. 05

Top regions by affinity

Housing fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K2.10×
02Washington, District of Columbia~20K1.73×
03Rhode Island~20K1.57×
04Massachusetts~100K1.47×
05New Mexico~30K1.36×
06Hawaii~30K1.33×
07Maryland~100K1.23×
08Connecticut~60K1.22×
09Oregon~60K1.20×
10Texas~500K1.19×
11California~600K1.17×
12Louisiana~70K1.11×
13Wyoming~7K1.11×
14Arkansas~40K1.10×
15Utah~40K1.06×
16South Dakota~10K1.06×
17North Dakota~10K1.03×
18Georgia~100K1.02×
19Alaska~9K0.97×
20New Jersey~100K0.96×
21South Carolina~70K0.96×
22Pennsylvania~100K0.94×
23Washington~90K0.93×
24Oklahoma~50K0.93×
25Colorado~70K0.92×
26Mississippi~30K0.91×
27Virginia~100K0.90×
28Nevada~40K0.90×
29New Hampshire~20K0.90×
30Montana~10K0.90×
31Maine~10K0.89×
32Idaho~20K0.87×
33Arizona~80K0.86×
34Ohio~100K0.85×
35North Carolina~100K0.85×
36Illinois~100K0.84×
37Kentucky~50K0.84×
38Nebraska~20K0.84×
39Florida~300K0.83×
40Wisconsin~60K0.83×
41Delaware~10K0.83×
42Michigan~100K0.81×
43Tennessee~70K0.80×
44Indiana~70K0.80×
45Minnesota~50K0.79×
46Alabama~50K0.79×
47Kansas~30K0.79×
48Missouri~50K0.74×
49Iowa~30K0.70×
50West Virginia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Housing, United States
0.69×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Housing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Housing audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages10.52×
02Renewable energyBusiness & Career8.34×
03Sustainable energyHome & Garden8.10×
04Weather forecastingHome & Garden6.30×
05HypermarketShopping6.18×
06Mineral waterFood & Beverages5.50×
07Non-alcoholic beverageFood & Beverages5.36×
08LotteryGames5.10×
09Discount storesShopping5.07×
10QVCMovies & TV4.80×
11Microwave ovenHome & Garden4.66×
12Home automationTechnology & Electronics4.32×
13Solar energyHome & Garden4.27×
14FedExBusiness & Career4.19×
15InnovationBusiness & Career3.58×
16Mortgage loansBusiness & Career3.05×
17Shopping mallsShopping2.81×
18Pizza HutFood & Beverages2.66×
19AirbnbTravel & Leisure2.36×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Housing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Housing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.54×
Convenience OrientationPREMIUM2.63×
PatriotismCONSERVATISM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Housing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Healthy LifestyleBALANCE0.71×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Housing have in United States?

Housing has an estimated audience of 4,559,527 people in United States, concentrated in California and New York.

02

What is the gender split and age of Housing fans?

60.2% of Housing fans are female, 39.8% are male, with an average age of 44.3 years.

03

Which brands do Housing fans like most?

Housing fans show strongest brand affinity for Renewable energy (8.34×), Sustainable energy (8.1×), and Discount stores (5.07×) over the country average.

04

Where do Housing fans live in United States?

Housing fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Housing fans also like?

Beyond Housing itself, the audience over-indexes on Sustainable energy (8.1×), Discount stores (5.07×), Weather forecasting (6.3×), and Hypermarket (6.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Housing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Housing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →