Housing Audience in United States

Housing logo

Housing has an estimated audience of 4,559,527 people in United States. 60.2% are female, 39.8% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Nationality, UK garage, Product design, Urban Outfitters, Collectable.

The average Housing fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, UK garage, Product design, with strongest over-indexing on Nationality (8.95× the country average). Demographically, the Housing audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Housing fans

Demographic split for Housing audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.3
Estimated audience size4,559,527

Audience persona

The typical Housing fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Housing in United States
RegionReachAffinity
California639,2361.27×
Texas508,1021.3×
New York506,3811.99×
Florida282,1480.91×
Pennsylvania153,2081×
Georgia150,1261.07×
Massachusetts136,4441.52×
Illinois134,6420.89×
North Carolina126,2830.92×
Ohio117,9100.84×
New Jersey111,2980.96×
Virginia106,6500.96×
Michigan103,1080.86×
Maryland96,8871.24×
Washington93,6691.02×
Arizona80,6900.87×
South Carolina72,5641.06×
Tennessee71,5390.78×
Colorado69,7600.97×
Indiana68,9040.83×
Louisiana66,4691.13×
Oregon62,7451.2×
Wisconsin59,3380.87×
Connecticut57,9911.27×
Missouri52,6110.72×
Minnesota52,5250.8×
Kentucky49,7040.87×
Oklahoma48,2860.95×
Alabama47,0820.74×
Utah45,9081.12×
Arkansas41,9301.12×
Nevada40,7280.92×
Mississippi32,4690.86×
New Mexico31,0571.36×
Hawaii27,3641.4×
Kansas25,7070.72×
Iowa24,4050.65×
Washington, District of Columbia23,8821.74×
Rhode Island22,2301.53×
Nebraska19,3600.85×
Idaho18,7640.82×
New Hampshire14,8280.83×
Maine14,4390.88×
West Virginia12,7000.6×
South Dakota10,4871×
Montana10,4840.83×
Delaware9,5110.76×
North Dakota9,1270.97×
Alaska7,7120.79×
Vermont6,3860.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Housing audience
BrandAffinityCategory
Nationality8.95×Politics & Society
UK garage19.74×Music & Radio
Product design3.17×Business & Career
Urban Outfitters2.36×Shopping
Collectable1.75×Kids & Family
Pillow2.29×Home & Garden
Natural rubber2.06×Cars & Mobility
Whataburger1.75×Food & Beverages
Rossmann20.62×Shopping
Minnesota1.53×Travel & Leisure
Panama2.93×Travel & Leisure
Stamp collecting3.75×Home & Garden
Litter box1.61×Pets & Animals
Justice2.12×Politics & Society
3D printing1.84×Technology & Electronics
Buying and Selling Real Estate5.59×Home & Garden
JTV (Indonesia)3.74×
Bank account1.68×Business & Career
Penn & Teller5.16×Movies & TV
Grand Prairie, Texas4.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Housing audience
TraitClusterScore
PatriotismCONSERVATISM2.56
Family OrientationCONSERVATISM2.14
Community OrientationOPEN2.06
Urban LifestyleOPEN2.01
DIY MentalityTHRILL2.01
TravellingTHRILL1.94

Worldwide distribution

Worldwide audience distribution share by country for Housing
CountryShare
Italy17.7%
United States16.0%
Brazil10.7%

See Housing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Housing have in United States?

Housing has an estimated audience of 4,559,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Housing fans?

60.2% of Housing fans are female, 39.8% are male, with an average age of 44.3 years.

Which brands do Housing fans like most?

Housing fans show strongest brand affinity for Nationality (8.95×), UK garage (19.74×), and Product design (3.17×) over the country average.

Where do Housing fans live in United States?

Housing fans in United States are most concentrated in California (reach 639,236), Texas (reach 508,102), and New York (reach 506,381). These three regions account for the largest share of the active audience.

What other brands do Housing fans also like?

Beyond Housing itself, the audience over-indexes on UK garage (19.74×), Product design (3.17×), Urban Outfitters (2.36×), and Collectable (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Housing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.