Housing Audience in Germany
Housing has an estimated audience of 395,942 people in Germany. 54.0% are female, 46.0% are male, average age 44.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Progressive rock, Nationality, Cocktail, Natural rubber.
The average Housing fan in Germany is 44.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Progressive rock, Nationality, with strongest over-indexing on Pillow (4.8× the country average). Demographically, the Housing audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Housing fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 44.0 |
| Estimated audience size | 395,942 |
Audience persona
The typical Housing fan in Germany is balanced, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,185 | 1.37× |
| Nordrhein-Westfalen | 79,970 | 0.92× |
| Baden-Württemberg | 56,155 | 1.04× |
| Hessen | 47,836 | 1.59× |
| Rheinland-Pfalz | 34,268 | 1.73× |
| Berlin | 29,913 | 1.69× |
| Niedersachsen | 29,577 | 0.77× |
| Sachsen | 13,937 | 0.72× |
| Schleswig-Holstein | 10,740 | 0.76× |
| Brandenburg | 9,262 | 0.75× |
| Hamburg | 9,097 | 1.02× |
| Sachsen-Anhalt | 8,176 | 0.8× |
| Thüringen | 6,414 | 0.64× |
| Mecklenburg-Vorpommern | 5,022 | 0.66× |
| Saarland | 3,404 | 0.7× |
| Bremen | 2,895 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 4.8× | Home & Garden |
| Progressive rock | 4.16× | Music & Radio |
| Nationality | 4.65× | Politics & Society |
| Cocktail | 1.87× | Food & Beverages |
| Natural rubber | 3.19× | Cars & Mobility |
| Litter box | 1.6× | Pets & Animals |
| Collectable | 2× | Kids & Family |
| Mothercare | 2.41× | Kids & Family |
| Artistic inspiration | 1.52× | Arts & Culture |
| VfL Wolfsburg | 2.01× | Sports |
| Socialist Federal Republic of Yugoslavia | 4.83× | Politics & Society |
| Sixx | 3.4× | Movies & TV |
| Minestrone | 2.65× | Food & Beverages |
| Curcuma | 4.73× | Food & Beverages |
| Geothermal heating | 4.74× | Home & Garden |
| Product design | 1.5× | Business & Career |
| Motion Picture Association of America | 7.3× | Movies & TV |
| Islamism | 5.12× | Politics & Society |
| Commercial mortgage | 1.61× | Business & Career |
| Nurse education | 1.94× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.63 |
| Convenience Orientation | PREMIUM | 2.45 |
| Individualism | JOY | 2.29 |
| Tradition | CONSERVATISM | 2.02 |
| Sustainability | BALANCE | 1.97 |
| Career Orientation | POWER | 1.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.7% |
| United States | 16.0% |
| Brazil | 10.7% |
See Housing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Housing have in Germany?
Housing has an estimated audience of 395,942 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Housing fans?
54.0% of Housing fans are female, 46.0% are male, with an average age of 44.0 years.
Which brands do Housing fans like most?
Housing fans show strongest brand affinity for Pillow (4.8×), Progressive rock (4.16×), and Nationality (4.65×) over the country average.
Where do Housing fans live in Germany?
Housing fans in Germany are most concentrated in Bayern (reach 87,185), Nordrhein-Westfalen (reach 79,970), and Baden-Württemberg (reach 56,155). These three regions account for the largest share of the active audience.
What other brands do Housing fans also like?
Beyond Housing itself, the audience over-indexes on Progressive rock (4.16×), Nationality (4.65×), Cocktail (1.87×), and Natural rubber (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Housing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.