Drugstore Audience in Germany
A data profile of the people who buy, follow and care about Drugstore in Germany — modelled from more than twelve digital signal sources. Drugstore has an estimated audience of 567,257 people in Germany.
The average Drugstore fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rossmann, Dancing with the Stars, Börse Stuttgart, with strongest over-indexing on Rossmann (9.44× the country average).
Demographically, the Drugstore audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Drugstore fan in Germany is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
At a glance
The key figures that characterise the Drugstore profile in Germany.
Search interest · 12-month trend
Demographics of Drugstore fans
77.8% are female, 22.2% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 41.6 |
| Estimated audience size | 567,257 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Drugstore audience comes from Germany.
| Country | Share |
|---|---|
| China | 13.6% |
| Chile | 7.2% |
| Thailand | 4.9% |
Geography
Where the Drugstore audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.49× | |
| 02 | Hamburg | ~20K | 1.34× | |
| 03 | Bremen | ~6K | 1.26× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 05 | Baden-Württemberg | ~80K | 1.07× | |
| 06 | Bayern | ~90K | 1.04× | |
| 07 | Niedersachsen | ~60K | 1.01× | |
| 08 | Hessen | ~40K | 1.00× | |
| 09 | Rheinland-Pfalz | ~30K | 0.97× | |
| 10 | Schleswig-Holstein | ~20K | 0.94× | |
| 11 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 12 | Brandenburg | ~10K | 0.85× | |
| 13 | Sachsen | ~20K | 0.83× | |
| 14 | Sachsen-Anhalt | ~10K | 0.80× | |
| 15 | Saarland | ~5K | 0.75× | |
| 16 | Thüringen | ~10K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Drugstore audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dancing with the Stars | Movies & TV | 50.33× | ||
| 02 | Börse Stuttgart | Business & Career | 35.40× | ||
| 03 | Korea Cosmetics | Beauty & Wellness | 29.50× | ||
| 04 | KoRo Drogerie | Shopping | 14.09× | ||
| 05 | Rossmann | Shopping | 9.44× | ||
| 06 | Müller (company) | Food & Beverages | 3.86× | ||
| 07 | C&A | Shopping | 3.70× | ||
| 08 | Skin care | Beauty & Wellness | 3.41× | ||
| 09 | Rituals | Beauty & Wellness | 3.32× | ||
| 10 | Deichmann | Shopping | 3.29× | ||
| 11 | Personal care | Health | 3.18× | ||
| 12 | Beauty salons | Beauty & Wellness | 3.03× | ||
| 13 | Kaufland | Shopping | 2.50× | ||
| 14 | Netto Marken-Discount | Shopping | 2.49× | ||
| 15 | Discount stores | Shopping | 2.42× | ||
| 16 | Edeka | Shopping | 2.37× | ||
| 17 | Cosmetics | Beauty & Wellness | 2.25× | ||
| 18 | Beauty | Beauty & Wellness | 1.78× | ||
| 19 | Arts and music | Arts & Culture | 1.74× | ||
| 20 | Shopping | Shopping | 1.61× |
Personality of the Drugstore audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.77× | |
| Extroversion | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× |
Frequently asked questions
How many fans does Drugstore have in Germany?
Drugstore has an estimated audience of 567,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drugstore fans?
77.8% of Drugstore fans are female, 22.2% are male, with an average age of 41.6 years.
Which brands do Drugstore fans like most?
Drugstore fans show strongest brand affinity for Rossmann (9.44×), Dancing with the Stars (50.33×), and Börse Stuttgart (35.4×) over the country average.
Where do Drugstore fans live in Germany?
Drugstore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Drugstore fans also like?
Beyond Drugstore itself, the audience over-indexes on Dancing with the Stars (50.33×), Börse Stuttgart (35.4×), Müller (company) (3.86×), and Deichmann (3.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Beauty boutique (154,934)
- Duty-free shop (117,807)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drugstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.