Rascasse Audience Intelligence

KoRo Drogerie Target Market in Germany

A data profile of the people who buy, follow and care about KoRo Drogerie in Germany — modelled from more than twelve digital signal sources. KoRo Drogerie has an estimated audience of 609,129 people in Germany.

#1314among Brand in Germany#282in Shopping

The average KoRo Drogerie fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Employment agency, Drugstore, Rossmann, with strongest over-indexing on Employment agency (5.35× the country average).

Demographically, the KoRo Drogerie audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KoRo Drogerie fan in Germany is more female, around 29.4 years old, with strong Sustainability tendencies and a notable affinity for Employment agency.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KoRo Drogerie profile in Germany.

Audience size
609K
in Germany
Gender
80.4%♀
19.6% male
Age
29.4
average years
Country rank
#9977
Brand in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KoRo Drogerie

80.4% are female, 19.6% are male, average age 29.4.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for KoRo Drogerie audience in Germany
MetricValue
Female80.4%
Male19.6%
Average age29.4
Estimated audience size609,129
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the KoRo Drogerie audience in Germany
Age bracketShare%
16-1957%
20-2912%
30-3912%
40-4911%
50+9%
Fig. 04

Worldwide distribution

94.2%

of the worldwide KoRo Drogerie audience comes from Germany.

Worldwide audience distribution share by country for KoRo Drogerie
CountryShare
Germany94.2%
Austria1.9%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KoRo Drogerie audience in Germany is strongest.

Fig. 05

Top regions by affinity

KoRo Drogerie customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.32×
02Hamburg~20K1.26×
03Baden-Württemberg~100K1.21×
04Schleswig-Holstein~30K1.21×
05Niedersachsen~70K1.15×
06Hessen~50K1.09×
07Rheinland-Pfalz~30K1.03×
08Nordrhein-Westfalen~100K1.02×
09Bremen~5K0.95×
10Sachsen~30K0.94×
11Saarland~7K0.86×
12Berlin~20K0.84×
13Thüringen~10K0.84×
14Brandenburg~20K0.82×
15Mecklenburg-Vorpommern~10K0.81×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — KoRo Drogerie, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KoRo Drogerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KoRo Drogerie audience
#·InterestCategoryAffinity×
01DrugstoreBeauty & Wellness14.09×
02Melanie CMusic & Radio6.75×
03Employment agencyBusiness & Career5.35×
04HiPPKids & Family5.10×
05Julia RobertsMovies & TV4.66×
06Henry CavillMovies & TV3.89×
07Career developmentBusiness & Career3.67×
08Anne HathawayMovies & TV2.88×
09Ariana GrandeMusic & Radio2.72×
10RossmannShopping2.50×
11Taylor SwiftMusic & Radio2.32×
12French BulldogPets & Animals2.04×
13Labrador RetrieverPets & Animals1.98×
14JYSKHome & Garden1.94×
15Employment websiteBusiness & Career1.78×
16Drop shippingShopping1.70×
17SupermanMovies & TV1.61×
18PrimarkShopping1.58×
19TK MaxxShopping1.55×
20DeichmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KoRo Drogerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KoRo Drogerie audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.47×
MindfulnessBALANCE1.42×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KoRo Drogerie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.90×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KoRo Drogerie's target market in Germany?

KoRo Drogerie's target market in Germany covers an estimated 609,129 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KoRo Drogerie customers?

80.4% of the KoRo Drogerie audience are female, 19.6% are male, with an average age of 29.4 years.

03

Which brands do KoRo Drogerie fans like most?

KoRo Drogerie fans show strongest brand affinity for Employment agency (5.35×), Drugstore (14.09×), and Rossmann (2.5×) over the country average.

04

Where do KoRo Drogerie fans live in Germany?

KoRo Drogerie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KoRo Drogerie fans also like?

Beyond KoRo Drogerie itself, the audience over-indexes on Drugstore (14.09×), Rossmann (2.5×), Career development (3.67×), and Julia Roberts (4.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See KoRo Drogerie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KoRo Drogerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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