KoRo Drogerie Audience in Germany
KoRo Drogerie has an estimated audience of 656,402 people in Germany. 72.3% are female, 27.7% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Employment agency, Western Union, Rossmann, Pixi, Satire.
The average KoRo Drogerie fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Employment agency, Western Union, Rossmann, with strongest over-indexing on Employment agency (6.06× the country average). Demographically, the KoRo Drogerie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of KoRo Drogerie fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 35.1 |
| Estimated audience size | 656,402 |
Audience persona
The typical KoRo Drogerie fan in Germany is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Employment agency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,969 | 1.07× |
| Bayern | 140,601 | 1.33× |
| Baden-Württemberg | 113,304 | 1.27× |
| Niedersachsen | 75,013 | 1.18× |
| Hessen | 56,089 | 1.12× |
| Rheinland-Pfalz | 34,377 | 1.05× |
| Sachsen | 29,827 | 0.93× |
| Schleswig-Holstein | 28,081 | 1.19× |
| Berlin | 25,217 | 0.86× |
| Hamburg | 18,647 | 1.26× |
| Brandenburg | 16,844 | 0.83× |
| Thüringen | 12,875 | 0.77× |
| Sachsen-Anhalt | 11,050 | 0.65× |
| Mecklenburg-Vorpommern | 9,636 | 0.77× |
| Saarland | 6,574 | 0.82× |
| Bremen | 5,213 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Employment agency | 6.06× | Business & Career |
| Western Union | 5.61× | Business & Career |
| Rossmann | 2.85× | Shopping |
| Pixi | 14.02× | Beauty & Wellness |
| Satire | 4.27× | Literature |
| German television comedy | 4.79× | Movies & TV |
| Tagesschau | 1.62× | Movies & TV |
| Real property | 3.72× | Home & Garden |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Spiegel Online | 1.55× | News |
| Ariana Grande | 3.6× | Music & Radio |
| Drop shipping | 2.17× | Shopping |
| Career development | 3.01× | Business & Career |
| JYSK | 2.21× | Home & Garden |
| Hygiene | 2.1× | Beauty & Wellness |
| Gala | 1.5× | News |
| Leggings | 2.64× | Fashion & Accessoires |
| Flowering plant | 2.74× | Home & Garden |
| Jamie Lee Curtis | 4.01× | Movies & TV |
| North Rhine-Westphalia | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.23 |
| Career Orientation | POWER | 1.22 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.3% |
| Austria | 1.8% |
| Switzerland | 1.3% |
See KoRo Drogerie audiences in other countries
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Frequently asked questions
How many fans does KoRo Drogerie have in Germany?
KoRo Drogerie has an estimated audience of 656,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KoRo Drogerie fans?
72.3% of KoRo Drogerie fans are female, 27.7% are male, with an average age of 35.1 years.
Which brands do KoRo Drogerie fans like most?
KoRo Drogerie fans show strongest brand affinity for Employment agency (6.06×), Western Union (5.61×), and Rossmann (2.85×) over the country average.
Where do KoRo Drogerie fans live in Germany?
KoRo Drogerie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,969), Bayern (reach 140,601), and Baden-Württemberg (reach 113,304). These three regions account for the largest share of the active audience.
What other brands do KoRo Drogerie fans also like?
Beyond KoRo Drogerie itself, the audience over-indexes on Western Union (5.61×), Rossmann (2.85×), Pixi (14.02×), and Satire (4.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KoRo Drogerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.