Rascasse Audience Intelligence

JYP Entertainment Audience in United States

A data profile of the people who buy, follow and care about JYP Entertainment in United States — modelled from more than twelve digital signal sources. JYP Entertainment has an estimated audience of 2,328,017 people in United States.

#125among TV Channel in United States#1863in Movies & TV

The average JYP Entertainment fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, Group buying, International education, with strongest over-indexing on BTS (37.04× the country average).

Demographically, the JYP Entertainment audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JYP Entertainment fan in United States is more female, around 28.1 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JYP Entertainment profile in United States.

Audience size
2.3M
in United States
Gender
67.2%♀
32.8% male
Age
28.1
average years
Country rank
#12608
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of JYP Entertainment

67.2% are female, 32.8% are male, average age 28.1.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for JYP Entertainment audience in United States
MetricValue
Female67.2%
Male32.8%
Average age28.1
Estimated audience size2,328,017
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the JYP Entertainment audience in United States
Age bracketShare%
16-1958%
20-2917%
30-399%
40-496%
50+10%
Fig. 04

Worldwide distribution

33.7%

of the worldwide JYP Entertainment audience comes from United States.

Worldwide audience distribution share by country for JYP Entertainment
CountryShare
United States33.7%
China6.3%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JYP Entertainment audience in United States is strongest.

Fig. 05

Top regions by affinity

JYP Entertainment fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.53×
02California~400K1.47×
03Texas~300K1.46×
04Georgia~90K1.31×
05Washington~60K1.24×
06Maryland~50K1.23×
07Virginia~70K1.20×
08Arizona~60K1.16×
09Florida~200K1.13×
10North Carolina~80K1.13×
11Oklahoma~30K1.13×
12Nevada~30K1.13×
13Alaska~6K1.12×
14Alabama~40K1.10×
15New Jersey~60K1.09×
16South Carolina~40K1.07×
17Arkansas~20K1.06×
18New York~100K1.05×
19Kentucky~30K1.05×
20Mississippi~20K1.04×
21New Mexico~10K1.04×
22Louisiana~30K1.03×
23Idaho~10K1.03×
24Indiana~40K1.02×
25Minnesota~30K1.02×
26Oregon~30K1.02×
27Illinois~80K1.01×
28Utah~20K1.00×
29South Dakota~5K0.99×
30Tennessee~50K0.98×
31Nebraska~10K0.98×
32Kansas~20K0.96×
33Delaware~6K0.96×
34Michigan~60K0.95×
35Connecticut~20K0.94×
36Pennsylvania~70K0.93×
37Missouri~30K0.93×
38Wisconsin~30K0.93×
39Washington, District of Columbia~7K0.93×
40North Dakota~4K0.92×
41West Virginia~10K0.91×
42Montana~6K0.91×
43Ohio~60K0.90×
44Rhode Island~7K0.90×
45Vermont~4K0.90×
46Massachusetts~40K0.89×
47Colorado~30K0.87×
48New Hampshire~8K0.85×
49Maine~7K0.84×
50Iowa~20K0.83×
Fig. 06

Affinity by region

Affinity by region — JYP Entertainment, United States
0.83×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JYP Entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JYP Entertainment audience
#·InterestCategoryAffinity×
01Park Shin-hyeMovies & TV57.01×
02Group buyingShopping47.19×
03Mercedes AMG Petronas F1Sports38.59×
04BTSMusic & Radio37.04×
05International educationBusiness & Career36.68×
06IU (singer)Music & Radio32.49×
07Boy bandMusic & Radio24.71×
08Park Ji-minMusic & Radio22.52×
09AllkpopMusic & Radio21.60×
10RakutenShopping21.16×
11Max VerstappenSports20.00×
12Disneyland ParisTravel & Leisure14.26×
13Scarface (1983 film)Movies & TV14.11×
14Anime and manga fandomLiterature10.77×
15Hello KittyKids & Family9.86×
16Electronic dance musicMusic & Radio9.41×
17UniqloShopping9.20×
18Watercolor paintingArts & Culture7.21×
19Broadway theatreTravel & Leisure6.18×
20MangaLiterature5.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JYP Entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JYP Entertainment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.04×
Pet OwnershipJOY2.28×
Community OrientationOPEN2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JYP Entertainment audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.62×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JYP Entertainment have in United States?

JYP Entertainment has an estimated audience of 2,328,017 people in United States, concentrated in California and Texas.

02

What is the gender split and age of JYP Entertainment fans?

67.2% of JYP Entertainment fans are female, 32.8% are male, with an average age of 28.1 years.

03

Which brands do JYP Entertainment fans like most?

JYP Entertainment fans show strongest brand affinity for BTS (37.04×), Group buying (47.19×), and International education (36.68×) over the country average.

04

Where do JYP Entertainment fans live in United States?

JYP Entertainment fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do JYP Entertainment fans also like?

Beyond JYP Entertainment itself, the audience over-indexes on Group buying (47.19×), International education (36.68×), Rakuten (21.16×), and Mercedes AMG Petronas F1 (38.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See JYP Entertainment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JYP Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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