Boy band Audience in Germany
Boy band has an estimated audience of 568,226 people in Germany. 67.1% are female, 32.9% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BTS, Harry Potter, Labubu, IU (singer), B.I.
The average Boy band fan in Germany is 27.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BTS, Harry Potter, Labubu, with strongest over-indexing on BTS (14.54× the country average). Demographically, the Boy band audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Boy band fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 27.5 |
| Estimated audience size | 568,226 |
Audience persona
The typical Boy band fan in Germany is more female, around 27.5 years old, with strong Sustainability tendencies and a notable affinity for BTS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,662 | 0.99× |
| Bayern | 76,902 | 0.84× |
| Baden-Württemberg | 67,042 | 0.86× |
| Niedersachsen | 62,969 | 1.14× |
| Hessen | 34,417 | 0.79× |
| Sachsen | 33,564 | 1.2× |
| Berlin | 29,002 | 1.14× |
| Rheinland-Pfalz | 25,057 | 0.88× |
| Brandenburg | 24,476 | 1.39× |
| Schleswig-Holstein | 21,817 | 1.07× |
| Sachsen-Anhalt | 18,040 | 1.23× |
| Thüringen | 13,987 | 0.97× |
| Hamburg | 11,661 | 0.91× |
| Mecklenburg-Vorpommern | 11,183 | 1.03× |
| Saarland | 5,986 | 0.86× |
| Bremen | 3,357 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 14.54× | Music & Radio |
| Harry Potter | 2.91× | Movies & TV |
| Labubu | 8.81× | Kids & Family |
| IU (singer) | 18.93× | Music & Radio |
| B.I | 13.02× | Music & Radio |
| TikTok | 2.78× | Internet & Social Media |
| Allkpop | 17.54× | Music & Radio |
| BLACKPINK | 11× | Music & Radio |
| Group buying | 11.06× | Shopping |
| Yahoo!ショッピング | 3.95× | |
| Korean drama | 9.45× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| KPop Demon Hunters | 4.86× | Movies & TV |
| Girls' Generation | 16.32× | Music & Radio |
| Music | 1.89× | Business & Career |
| Korean pop idol | 14.24× | Movies & TV |
| Euphoria | 2.58× | Movies & TV |
| Social shopping | 7.75× | Shopping |
| Arts and music | 1.74× | Arts & Culture |
| Enhypen | 13.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sports Activity | POWER | 1.31 |
| Early Adopter Mentality | POWER | 1.27 |
| Pet Ownership | JOY | 1.24 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.9% |
| China | 15.2% |
| United States | 14.0% |
See Boy band audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boy band have in Germany?
Boy band has an estimated audience of 568,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boy band fans?
67.1% of Boy band fans are female, 32.9% are male, with an average age of 27.5 years.
Which brands do Boy band fans like most?
Boy band fans show strongest brand affinity for BTS (14.54×), Harry Potter (2.91×), and Labubu (8.81×) over the country average.
Where do Boy band fans live in Germany?
Boy band fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,662), Bayern (reach 76,902), and Baden-Württemberg (reach 67,042). These three regions account for the largest share of the active audience.
What other brands do Boy band fans also like?
Beyond Boy band itself, the audience over-indexes on Harry Potter (2.91×), Labubu (8.81×), IU (singer) (18.93×), and B.I (13.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boy band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.