Rascasse Audience Intelligence

Ultraviolet Audience in United States

A data profile of the people who buy, follow and care about Ultraviolet in United States — modelled from more than twelve digital signal sources. Ultraviolet has an estimated audience of 10,377,069 people in United States.

#3among Treatment in United States#2217among Topic in United States#89in Beauty & Wellness

The average Ultraviolet fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, MSN, Trousers, with strongest over-indexing on Happiness (1.54× the country average).

Demographically, the Ultraviolet audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultraviolet fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Happiness.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultraviolet profile in United States.

Audience size
10.4M
in United States
Gender
63.0%♀
37.0% male
Age
45.4
average years
Country rank
#3448
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultraviolet fans

63.0% are female, 37.0% are male, average age 45.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Ultraviolet audience in United States
MetricValue
Female63.0%
Male37.0%
Average age45.4
Estimated audience size10,377,069
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Ultraviolet audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Ultraviolet audience comes from United States.

Worldwide audience distribution share by country for Ultraviolet
CountryShare
United States22.0%
Japan16.7%
Taiwan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultraviolet audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultraviolet fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K2.29×
02Georgia~400K1.36×
03Texas~1M1.32×
04Virginia~300K1.29×
05South Carolina~200K1.14×
06Washington~200K1.09×
07Indiana~200K1.08×
08Kentucky~100K1.08×
09North Carolina~300K1.07×
10Alabama~200K1.07×
11Alaska~20K1.07×
12California~1M1.06×
13Missouri~200K1.06×
14Kansas~90K1.06×
15New Mexico~60K1.06×
16Nebraska~50K1.05×
17Wisconsin~200K1.02×
18Oregon~100K1.02×
19South Dakota~20K1.02×
20Illinois~300K1.00×
21Maryland~200K0.99×
22Louisiana~100K0.97×
23Pennsylvania~300K0.96×
24Utah~90K0.96×
25Mississippi~80K0.96×
26Arkansas~80K0.96×
27North Dakota~20K0.95×
28Vermont~20K0.95×
29Arizona~200K0.94×
30Idaho~50K0.94×
31Montana~30K0.94×
32West Virginia~40K0.93×
33New Hampshire~40K0.93×
34Washington, District of Columbia~30K0.93×
35Ohio~300K0.92×
36Minnesota~100K0.92×
37Connecticut~100K0.92×
38Nevada~90K0.92×
39Rhode Island~30K0.92×
40Michigan~200K0.91×
41Delaware~30K0.91×
42Hawaii~40K0.90×
43Maine~30K0.90×
44New Jersey~200K0.89×
45Massachusetts~200K0.89×
46Iowa~80K0.89×
47Florida~600K0.88×
48Tennessee~200K0.87×
49Colorado~100K0.85×
50New York~500K0.84×
Fig. 06

Affinity by region

Affinity by region — Ultraviolet, United States
0.84×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultraviolet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultraviolet audience
#·InterestCategoryAffinity×
01WeavingFashion & Accessoires2.41×
02Sustainable energyHome & Garden2.18×
03FacialBeauty & Wellness1.85×
04Made in USABusiness & Career1.80×
05TrousersFashion & Accessoires1.76×
06CabinetryHome & Garden1.74×
07SkirtFashion & Accessoires1.69×
08Ace HardwareHome & Garden1.68×
09SwimsuitFashion & Accessoires1.62×
10Discount storesShopping1.61×
11PharmacyBusiness & Career1.61×
12LodgingTravel & Leisure1.61×
13HairstyleBeauty & Wellness1.58×
14GeneticsKids & Family1.58×
15Swimming poolSports1.58×
16LivestockPets & Animals1.56×
17HappinessHealth1.54×
18Men's clothingFashion & Accessoires1.54×
19MSNNews1.52×
20Nordstrom rackFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultraviolet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultraviolet audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.39×
IndulgenceJOY1.39×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultraviolet audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Social Media UsageJOY0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultraviolet have in United States?

Ultraviolet has an estimated audience of 10,377,069 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ultraviolet fans?

63.0% of Ultraviolet fans are female, 37.0% are male, with an average age of 45.4 years.

03

Which brands do Ultraviolet fans like most?

Ultraviolet fans show strongest brand affinity for Happiness (1.54×), MSN (1.52×), and Trousers (1.76×) over the country average.

04

Where do Ultraviolet fans live in United States?

Ultraviolet fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ultraviolet fans also like?

Beyond Ultraviolet itself, the audience over-indexes on MSN (1.52×), Trousers (1.76×), Livestock (1.56×), and Hairstyle (1.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ultraviolet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultraviolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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