Ultraviolet Audience in United States

Ultraviolet has an estimated audience of 10,377,069 people in United States. 63.0% are female, 37.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, AccuWeather.

The average Ultraviolet fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.23× the country average). Demographically, the Ultraviolet audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

Demographics of Ultraviolet fans

Demographic split for Ultraviolet audience in United States
MetricValue
Female63.0%
Male37.0%
Average age45.4
Estimated audience size10,377,069

Audience persona

The typical Ultraviolet fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ultraviolet in United States
RegionReachAffinity
California1,316,3051.15×
Texas1,158,1201.3×
Florida706,7691.01×
New York533,9440.92×
Georgia391,2551.22×
Illinois387,8281.12×
Virginia349,3541.38×
Pennsylvania319,1360.91×
North Carolina311,3951×
Ohio291,4240.91×
Oklahoma266,0522.31×
Michigan253,7370.94×
Washington249,5951.2×
Arizona233,2991.1×
New Jersey231,1730.88×
Tennessee201,9710.97×
Indiana186,8560.99×
Maryland183,4771.03×
Missouri178,2131.07×
Massachusetts177,1130.87×
Colorado159,2060.97×
Oregon158,1171.33×
Alabama151,7251.05×
Wisconsin149,9270.96×
South Carolina141,5670.91×
Louisiana140,5531.05×
Minnesota131,6260.89×
Kentucky129,8561×
Nevada104,6791.04×
Utah90,3880.97×
Connecticut90,2720.87×
Kansas90,2471.1×
Arkansas85,6581×
Mississippi85,2471×
Iowa71,2970.83×
New Mexico61,9691.19×
Idaho49,2140.95×
Nebraska45,2050.87×
West Virginia37,9210.78×
Washington, District of Columbia37,4361.2×
Hawaii37,3690.84×
Maine33,9560.91×
New Hampshire30,4010.74×
Alaska23,8641.08×
Montana23,1810.81×
Rhode Island21,7450.66×
Delaware20,9340.73×
South Dakota20,5340.86×
North Dakota15,7090.74×
Wyoming11,8830.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultraviolet audience
BrandAffinityCategory
Capital One15.23×Business & Career
Google Maps13.5×Internet & Social Media
CarGurus16.89×Cars & Mobility
Indeed.com11.52×Business & Career
AccuWeather14.55×Home & Garden
Circle K14.68×Shopping
Bruce Willis14.28×Movies & TV
Diane Keaton12.2×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
DeviantArt13.35×Internet & Social Media
Beetlejuice8.46×Movies & TV
Billy Bob Thornton15.13×Movies & TV
Enterprise Rent-A-Car10.49×Cars & Mobility
Khan Academy14.44×Business & Career
Google News10.15×News
ICloud15.4×Technology & Electronics
Gazebo33.33×Home & Garden
Demi Moore14.77×Movies & TV
Aaron Rodgers9.99×Sports
Dakota Johnson14.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultraviolet audience
TraitClusterScore
SustainabilityBALANCE1.43
ExtroversionTHRILL1.42
IndividualismJOY1.34
Price SensitivityPREMIUM1.34
IndulgenceJOY1.32
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Ultraviolet
CountryShare
United States22.0%
Japan16.7%
Taiwan6.1%

See Ultraviolet audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Ultraviolet have in United States?

Ultraviolet has an estimated audience of 10,377,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Ultraviolet fans?

63.0% of Ultraviolet fans are female, 37.0% are male, with an average age of 45.4 years.

Which brands do Ultraviolet fans like most?

Ultraviolet fans show strongest brand affinity for Capital One (15.23×), Google Maps (13.5×), and CarGurus (16.89×) over the country average.

Where do Ultraviolet fans live in United States?

Ultraviolet fans in United States are most concentrated in California (reach 1,316,305), Texas (reach 1,158,120), and Florida (reach 706,769). These three regions account for the largest share of the active audience.

What other brands do Ultraviolet fans also like?

Beyond Ultraviolet itself, the audience over-indexes on Google Maps (13.5×), CarGurus (16.89×), Indeed.com (11.52×), and AccuWeather (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultraviolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.