Ultraviolet Audience in United States

Ultraviolet logo

Ultraviolet has an estimated audience of 10,377,069 people in United States. 63.0% are female, 37.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, headspace, Cherish (group).

The average Ultraviolet fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (16.31× the country average). Demographically, the Ultraviolet audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

Demographics of Ultraviolet fans

Demographic split for Ultraviolet audience in United States
MetricValue
Female63.0%
Male37.0%
Average age45.4
Estimated audience size10,377,069

Audience persona

The typical Ultraviolet fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Ultraviolet in United States
RegionReachAffinity
California1,316,3051.15×
Texas1,158,1201.3×
Florida706,7691.01×
New York533,9440.92×
Georgia391,2551.22×
Illinois387,8281.12×
Virginia349,3541.38×
Pennsylvania319,1360.91×
North Carolina311,3951×
Ohio291,4240.91×
Oklahoma266,0522.31×
Michigan253,7370.94×
Washington249,5951.2×
Arizona233,2991.1×
New Jersey231,1730.88×
Tennessee201,9710.97×
Indiana186,8560.99×
Maryland183,4771.03×
Missouri178,2131.07×
Massachusetts177,1130.87×
Colorado159,2060.97×
Oregon158,1171.33×
Alabama151,7251.05×
Wisconsin149,9270.96×
South Carolina141,5670.91×
Louisiana140,5531.05×
Minnesota131,6260.89×
Kentucky129,8561×
Nevada104,6791.04×
Utah90,3880.97×
Connecticut90,2720.87×
Kansas90,2471.1×
Arkansas85,6581×
Mississippi85,2471×
Iowa71,2970.83×
New Mexico61,9691.19×
Idaho49,2140.95×
Nebraska45,2050.87×
West Virginia37,9210.78×
Washington, District of Columbia37,4361.2×
Hawaii37,3690.84×
Maine33,9560.91×
New Hampshire30,4010.74×
Alaska23,8641.08×
Montana23,1810.81×
Rhode Island21,7450.66×
Delaware20,9340.73×
South Dakota20,5340.86×
North Dakota15,7090.74×
Wyoming11,8830.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultraviolet audience
BrandAffinityCategory
Governor of Michigan16.31×Politics & Society
Goop11.68×Internet & Social Media
Wok11.2×Food & Beverages
headspace15.57×Health
Cherish (group)18.12×Music & Radio
Elsword26.35×Games
Grinch6.16×Movies & TV
Vocal harmony6.9×Music & Radio
Israel3.11×Travel & Leisure
Fairy godmother10.72×Literature
Google Home8.95×Technology & Electronics
Hibachi10.65×Food & Beverages
Grace Slick11.67×Music & Radio
El Paso County, Colorado16.25×Travel & Leisure
Hipster11.14×Politics & Society
Kikar HaShabbat17.71×News
TV Fanatic10.54×Movies & TV
Guitarist (magazine)10.77×Music & Radio
Historic site3.94×Arts & Culture
Hardik Pandya13.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultraviolet audience
TraitClusterScore
SustainabilityBALANCE1.43
ExtroversionTHRILL1.42
IndividualismJOY1.34
Price SensitivityPREMIUM1.34
IndulgenceJOY1.32
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Ultraviolet
CountryShare
United States22.0%
Japan16.7%
Taiwan6.1%

See Ultraviolet audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Ultraviolet have in United States?

Ultraviolet has an estimated audience of 10,377,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Ultraviolet fans?

63.0% of Ultraviolet fans are female, 37.0% are male, with an average age of 45.4 years.

Which brands do Ultraviolet fans like most?

Ultraviolet fans show strongest brand affinity for Governor of Michigan (16.31×), Goop (11.68×), and Wok (11.2×) over the country average.

Where do Ultraviolet fans live in United States?

Ultraviolet fans in United States are most concentrated in California (reach 1,316,305), Texas (reach 1,158,120), and Florida (reach 706,769). These three regions account for the largest share of the active audience.

What other brands do Ultraviolet fans also like?

Beyond Ultraviolet itself, the audience over-indexes on Goop (11.68×), Wok (11.2×), headspace (15.57×), and Cherish (group) (18.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultraviolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.