Rascasse Audience Intelligence

Viz Media Target Market in United States

A data profile of the people who buy, follow and care about Viz Media in United States — modelled from more than twelve digital signal sources. Viz Media has an estimated audience of 1,382,661 people in United States.

#1922among Brand in United States#353in Literature

The average Viz Media fan in United States is 26.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Anime and manga fandom, Funimation, with strongest over-indexing on Rick and Morty (17.78× the country average).

Demographically, the Viz Media audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viz Media fan in United States is more male, around 26.2 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viz Media profile in United States.

Audience size
1.4M
in United States
Gender
36.3%♀
63.7% male
Age
26.2
average years
Country rank
#18858
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Viz Media

36.3% are female, 63.7% are male, average age 26.2.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Viz Media audience in United States
MetricValue
Female36.3%
Male63.7%
Average age26.2
Estimated audience size1,382,661
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Viz Media audience in United States
Age bracketShare%
16-1955%
20-2927%
30-3910%
40-495%
50+3%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Viz Media audience comes from United States.

Worldwide audience distribution share by country for Viz Media
CountryShare
United States56.6%
Canada6.0%
Philippines5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viz Media audience in United States is strongest.

Fig. 05

Top regions by affinity

Viz Media customers by region in United States
#RegionReachAffinity×
01Oregon~30K1.66×
02Kentucky~30K1.46×
03Hawaii~9K1.44×
04California~200K1.39×
05Arkansas~10K1.29×
06Missouri~30K1.24×
07Texas~100K1.22×
08Washington, District of Columbia~5K1.16×
09New York~90K1.15×
10Virginia~40K1.14×
11Washington~30K1.14×
12Georgia~50K1.13×
13Indiana~30K1.10×
14Delaware~4K1.10×
15Oklahoma~20K1.04×
16Florida~100K1.03×
17Ohio~40K1.03×
18Alaska~3K1.03×
19Illinois~50K1.02×
20North Carolina~40K1.02×
21Maryland~20K1.02×
22Louisiana~20K1.01×
23Pennsylvania~50K1.00×
24Tennessee~30K0.99×
25Maine~5K0.99×
26Wisconsin~20K0.97×
27Alabama~20K0.97×
28Arizona~30K0.96×
29West Virginia~6K0.93×
30Rhode Island~4K0.93×
31Minnesota~20K0.92×
32Nevada~10K0.92×
33Connecticut~10K0.91×
34Nebraska~6K0.91×
35New Jersey~30K0.90×
36Utah~10K0.90×
37Kansas~10K0.90×
38New Mexico~6K0.90×
39Michigan~30K0.89×
40Mississippi~10K0.89×
41Idaho~6K0.89×
42New Hampshire~5K0.89×
43North Dakota~3K0.88×
44Massachusetts~20K0.87×
45Montana~3K0.86×
46Vermont~2K0.86×
47Colorado~20K0.85×
48Iowa~10K0.85×
49South Carolina~20K0.83×
50South Dakota~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Viz Media, United States
0.82×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viz Media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viz Media audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames23.19×
02FunimationMovies & TV21.44×
03Cyberpunk 2077Games18.65×
04Rick and MortyMovies & TV17.78×
05Toyota SupraCars & Mobility16.16×
06Dungeons & DragonsGames15.01×
07Doctor StrangeLiterature14.95×
08Anime and manga fandomLiterature12.81×
09Collectible card gameGames11.08×
10Guardians of the Galaxy (film)Movies & TV10.59×
11The Legend of ZeldaGames9.25×
12PokémonGames9.17×
13MangaLiterature8.13×
14Online gamesGames4.21×
15Mobile gameGames4.16×
16First-person shooter gamesGames4.04×
17Video gamesGames3.96×
18SupermanMovies & TV3.25×
19Consumer electronicsTechnology & Electronics2.63×
20ClothingFashion & Accessoires2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viz Media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viz Media audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.38×
Early Adopter MentalityPOWER1.86×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viz Media audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.36×
IndulgenceJOY0.62×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Viz Media's target market in United States?

Viz Media's target market in United States covers an estimated 1,382,661 people, concentrated in California and Texas.

02

What is the gender split and age of Viz Media customers?

36.3% of the Viz Media audience are female, 63.7% are male, with an average age of 26.2 years.

03

Which brands do Viz Media fans like most?

Viz Media fans show strongest brand affinity for Rick and Morty (17.78×), Anime and manga fandom (12.81×), and Funimation (21.44×) over the country average.

04

Where do Viz Media fans live in United States?

Viz Media fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Viz Media fans also like?

Beyond Viz Media itself, the audience over-indexes on Anime and manga fandom (12.81×), Funimation (21.44×), Pokémon (9.17×), and Manga (8.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Viz Media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viz Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →