Viz Media Audience in United States

Viz Media logo

Viz Media has an estimated audience of 1,377,958 people in United States. 36.3% are female, 63.7% are male, average age 26.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Combat sport, UK garage, Dog breed, Nuts (film).

The average Viz Media fan in United States is 26.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Combat sport, UK garage, with strongest over-indexing on Product design (4.2× the country average). Demographically, the Viz Media audience skews more male with an average age of 26.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Viz Media fans

Demographic split for Viz Media audience in United States
MetricValue
Female36.3%
Male63.7%
Average age26.2
Estimated audience size1,377,958

Audience persona

The typical Viz Media fan in United States is more male, around 26.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Viz Media in United States
RegionReachAffinity
California200,9091.33×
Texas156,6201.32×
Florida96,5201.03×
New York92,6441.2×
Georgia50,0451.18×
Illinois47,9731.05×
Ohio46,3841.09×
Pennsylvania45,5660.98×
North Carolina45,3601.09×
Virginia38,9091.16×
Michigan34,1900.95×
New Jersey31,2970.89×
Washington30,6301.11×
Missouri29,7701.34×
Indiana28,8691.15×
Tennessee28,4951.03×
Arizona27,7210.99×
Kentucky25,3451.47×
Maryland24,2871.03×
Massachusetts24,1500.89×
Oregon19,9591.26×
Wisconsin19,2970.93×
Minnesota19,2710.98×
Colorado19,0470.88×
Alabama17,8330.93×
Louisiana17,3840.98×
South Carolina17,1350.83×
Oklahoma16,0461.05×
Arkansas14,9391.32×
Connecticut12,9660.94×
Nevada12,8760.97×
Utah10,8990.88×
Kansas10,2580.94×
Iowa9,4500.83×
Hawaii9,4231.59×
Mississippi9,0630.8×
Idaho6,2140.9×
West Virginia5,7880.9×
New Mexico5,6660.82×
Nebraska5,3160.77×
Maine5,1261.04×
Washington, District of Columbia4,5271.09×
Rhode Island4,1560.95×
Delaware4,0571.07×
New Hampshire3,8000.7×
Montana3,0290.79×
Alaska2,8650.97×
North Dakota1,9670.69×
South Dakota1,9400.61×
Vermont1,5840.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viz Media audience
BrandAffinityCategory
Product design4.2×Business & Career
Combat sport2.97×Sports
UK garage9.64×Music & Radio
Dog breed2.05×Pets & Animals
Nuts (film)8.97×Movies & TV
Urban Outfitters2.21×Shopping
Nebraska Cornhuskers football4.26×Sports
Pro-Ject4.29×Music & Radio
Bridget Jones: The Edge of Reason21.43×Movies & TV
Emilio Estefan14.39×Music & Radio
Tiffany Haddish4.99×Movies & TV
Bank account2.36×Business & Career
Wikia2.96×Internet & Social Media
Google Photos2.02×Technology & Electronics
Jaws4.4×Movies & TV
Malcolm Jenkins20.99×Sports
Japanese domestic market3.68×Politics & Society
Joshua Jackson3.45×Movies & TV
Berenstain Bears6.1×Literature
Progressive rock1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viz Media audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Early Adopter MentalityPOWER1.86
ExtroversionTHRILL1.45
SustainabilityBALANCE1.22
Urban LifestyleOPEN1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Viz Media
CountryShare
United States56.9%
Canada6.1%
Philippines5.3%

See Viz Media audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Viz Media have in United States?

Viz Media has an estimated audience of 1,377,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Viz Media fans?

36.3% of Viz Media fans are female, 63.7% are male, with an average age of 26.2 years.

Which brands do Viz Media fans like most?

Viz Media fans show strongest brand affinity for Product design (4.2×), Combat sport (2.97×), and UK garage (9.64×) over the country average.

Where do Viz Media fans live in United States?

Viz Media fans in United States are most concentrated in California (reach 200,909), Texas (reach 156,620), and Florida (reach 96,520). These three regions account for the largest share of the active audience.

What other brands do Viz Media fans also like?

Beyond Viz Media itself, the audience over-indexes on Combat sport (2.97×), UK garage (9.64×), Dog breed (2.05×), and Nuts (film) (8.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viz Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.