The Hot Spot Audience in United States

The Hot Spot has an estimated audience of 294,347 people in United States. 86.2% are female, 13.8% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Lisa Rinna, Koreaboo, Planet Fitness, American Beauty (1999 film), Kia Sportage.

The average The Hot Spot fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lisa Rinna, Koreaboo, Planet Fitness, with strongest over-indexing on Lisa Rinna (51.53× the country average). Demographically, the The Hot Spot audience skews more female with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hot Spot fans

Demographic split for The Hot Spot audience in United States
MetricValue
Female86.2%
Male13.8%
Average age34.4
Estimated audience size294,347

Audience persona

The typical The Hot Spot fan in United States is more female, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lisa Rinna.

Top regions in United States

Top regions ranked by reach for The Hot Spot in United States
RegionReachAffinity
California42,2741.31×
Texas23,3850.92×
New York20,6011.25×
Michigan19,3252.51×
Florida18,5810.93×
Colorado10,2772.22×
Illinois9,2640.94×
Pennsylvania9,2420.93×
New Jersey8,8391.18×
North Carolina8,5450.96×
Arizona7,7911.3×
Georgia7,5620.83×
Ohio7,2640.8×
Virginia6,4360.9×
Washington6,0441.02×
Utah5,8022.2×
Indiana5,6411.05×
Louisiana5,5781.47×
Massachusetts5,2990.91×
Tennessee4,8200.82×
Alabama4,5681.11×
Missouri4,1000.86×
Maryland3,9580.78×
Minnesota3,7600.89×
South Carolina3,6300.82×
Wisconsin3,6240.82×
Oregon3,2850.97×
Kentucky3,1690.86×
Nevada2,8290.99×
Oklahoma2,7600.84×
Connecticut2,4110.82×
Mississippi1,9090.79×
Iowa1,8580.77×
Kansas1,8470.8×
Arkansas1,7820.73×
New Mexico1,4030.95×
Idaho1,3330.9×
Hawaii1,2971.03×
West Virginia1,1390.83×
Nebraska1,1220.76×
Alaska9521.51×
New Hampshire8730.75×
Maine8320.79×
Montana7950.97×
Washington, District of Columbia7360.83×
Rhode Island6850.73×
South Dakota6480.95×
Delaware5660.7×
North Dakota3990.66×
Vermont3830.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hot Spot audience
BrandAffinityCategory
Lisa Rinna51.53×Movies & TV
Koreaboo55.46×Internet & Social Media
Planet Fitness4.06×Sports
American Beauty (1999 film)24.99×Movies & TV
Kia Sportage20×Cars & Mobility
Sharon Osbourne11.43×Movies & TV
Volaris9.59×Travel & Leisure
Group buying9.62×Shopping
SkinMedica26.69×Beauty & Wellness
Rue La La17.54×Shopping
Kamen Rider20×Movies & TV
YouTube Music3.06×Internet & Social Media
Lipstick4.12×Beauty & Wellness
Family entertainment center7×Travel & Leisure
Makeup brush5.05×Beauty & Wellness
Kay Jewelers4.9×Fashion & Accessoires
Eyebrow3.5×Beauty & Wellness
Clinic3.15×Health
Kim Zolciak13.8×Movies & TV
The Breakfast Club3.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hot Spot audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Family OrientationCONSERVATISM2.23
IndulgenceJOY1.64
Pet OwnershipJOY1.51
Quality AwarenessPREMIUM1.4
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for The Hot Spot
CountryShare
United States34.8%
India7.8%
Brazil6.2%

See The Hot Spot audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hot Spot have in United States?

The Hot Spot has an estimated audience of 294,347 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hot Spot fans?

86.2% of The Hot Spot fans are female, 13.8% are male, with an average age of 34.4 years.

Which brands do The Hot Spot fans like most?

The Hot Spot fans show strongest brand affinity for Lisa Rinna (51.53×), Koreaboo (55.46×), and Planet Fitness (4.06×) over the country average.

Where do The Hot Spot fans live in United States?

The Hot Spot fans in United States are most concentrated in California (reach 42,274), Texas (reach 23,385), and New York (reach 20,601). These three regions account for the largest share of the active audience.

What other brands do The Hot Spot fans also like?

Beyond The Hot Spot itself, the audience over-indexes on Koreaboo (55.46×), Planet Fitness (4.06×), American Beauty (1999 film) (24.99×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hot Spot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.