The Hot Spot Audience in United States

The Hot Spot logo

The Hot Spot has an estimated audience of 294,347 people in United States. 86.2% are female, 13.8% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Mothercare, UK garage, Cam Ward, Natural rubber.

The average The Hot Spot fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Mothercare, UK garage, with strongest over-indexing on Product design (3.65× the country average). Demographically, the The Hot Spot audience skews more female with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hot Spot fans

Demographic split for The Hot Spot audience in United States
MetricValue
Female86.2%
Male13.8%
Average age34.4
Estimated audience size294,347

Audience persona

The typical The Hot Spot fan in United States is more female, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Hot Spot in United States
RegionReachAffinity
California42,2741.31×
Texas23,3850.92×
New York20,6011.25×
Michigan19,3252.51×
Florida18,5810.93×
Colorado10,2772.22×
Illinois9,2640.94×
Pennsylvania9,2420.93×
New Jersey8,8391.18×
North Carolina8,5450.96×
Arizona7,7911.3×
Georgia7,5620.83×
Ohio7,2640.8×
Virginia6,4360.9×
Washington6,0441.02×
Utah5,8022.2×
Indiana5,6411.05×
Louisiana5,5781.47×
Massachusetts5,2990.91×
Tennessee4,8200.82×
Alabama4,5681.11×
Missouri4,1000.86×
Maryland3,9580.78×
Minnesota3,7600.89×
South Carolina3,6300.82×
Wisconsin3,6240.82×
Oregon3,2850.97×
Kentucky3,1690.86×
Nevada2,8290.99×
Oklahoma2,7600.84×
Connecticut2,4110.82×
Mississippi1,9090.79×
Iowa1,8580.77×
Kansas1,8470.8×
Arkansas1,7820.73×
New Mexico1,4030.95×
Idaho1,3330.9×
Hawaii1,2971.03×
West Virginia1,1390.83×
Nebraska1,1220.76×
Alaska9521.51×
New Hampshire8730.75×
Maine8320.79×
Montana7950.97×
Washington, District of Columbia7360.83×
Rhode Island6850.73×
South Dakota6480.95×
Delaware5660.7×
North Dakota3990.66×
Vermont3830.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hot Spot audience
BrandAffinityCategory
Product design3.65×Business & Career
Mothercare5.95×Kids & Family
UK garage7.7×Music & Radio
Cam Ward5.27×Sports
Natural rubber2.73×Cars & Mobility
Ian Bremmer22.78×Politics & Society
Elsword20×Games
Edvard Grieg27.37×Literature
Kendra Scott3.06×Fashion & Accessoires
JDSU2.87×Business & Career
Home equity1.61×Home & Garden
Go Go's8.21×Music & Radio
Home staging3.63×Home & Garden
Bugatti Chiron7.17×Cars & Mobility
Nebraska Cornhuskers football2.18×Sports
Isometric exercise5.27×Sports
Stamp collecting2.84×Home & Garden
Gumbal4.99×Cars & Mobility
Kodiak, Alaska4.24×Travel & Leisure
TeachHUB2.02×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hot Spot audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Family OrientationCONSERVATISM2.23
IndulgenceJOY1.64
Pet OwnershipJOY1.51
Quality AwarenessPREMIUM1.4
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for The Hot Spot
CountryShare
United States34.8%
India7.8%
Brazil6.2%

See The Hot Spot audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hot Spot have in United States?

The Hot Spot has an estimated audience of 294,347 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hot Spot fans?

86.2% of The Hot Spot fans are female, 13.8% are male, with an average age of 34.4 years.

Which brands do The Hot Spot fans like most?

The Hot Spot fans show strongest brand affinity for Product design (3.65×), Mothercare (5.95×), and UK garage (7.7×) over the country average.

Where do The Hot Spot fans live in United States?

The Hot Spot fans in United States are most concentrated in California (reach 42,274), Texas (reach 23,385), and New York (reach 20,601). These three regions account for the largest share of the active audience.

What other brands do The Hot Spot fans also like?

Beyond The Hot Spot itself, the audience over-indexes on Mothercare (5.95×), UK garage (7.7×), Cam Ward (5.27×), and Natural rubber (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hot Spot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.