Rascasse Audience Intelligence

The Hot Spot Audience in United States

A data profile of the people who buy, follow and care about The Hot Spot in United States — modelled from more than twelve digital signal sources. The Hot Spot has an estimated audience of 282,121 people in United States.

#4456among Movie / TV Show / Series in United States#8974in Movies & TV

The average The Hot Spot fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Michigan, Texas.

Top brand affinities include Lisa Rinna, American Beauty (1999 film), Koreaboo, with strongest over-indexing on Lisa Rinna (45.07× the country average).

Demographically, the The Hot Spot audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hot Spot fan in United States is more female, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Lisa Rinna.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hot Spot profile in United States.

Audience size
282K
in United States
Gender
86.2%♀
13.8% male
Age
34.4
average years
Country rank
#49864
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hot Spot viewers

86.2% are female, 13.8% are male, average age 34.4.

Fig. 02

Gender split

86.2%
Female
13.8%
Male
Demographic split for The Hot Spot audience in United States
MetricValue
Female86.2%
Male13.8%
Average age34.4
Estimated audience size282,121
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the The Hot Spot audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4919%
50+10%
Fig. 04

Worldwide distribution

24.9%

of the worldwide The Hot Spot audience comes from United States.

Worldwide audience distribution share by country for The Hot Spot
CountryShare
United States24.9%
Mexico17.8%
Spain10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hot Spot audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hot Spot fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K3.03×
02Colorado~10K3.03×
03Utah~7K2.82×
04Louisiana~7K1.94×
05Arizona~10K1.59×
06Idaho~2K1.41×
07California~40K1.24×
08Alabama~5K1.24×
09North Carolina~10K1.21×
10New Jersey~9K1.20×
11Alaska<1K1.06×
12New York~20K1.03×
13Indiana~6K1.03×
14South Dakota<1K1.00×
15Oregon~3K0.97×
16Montana<1K0.96×
17New Mexico~1K0.95×
18Nevada~3K0.93×
19Hawaii~1K0.92×
20Vermont<1K0.91×
21Nebraska~1K0.90×
22West Virginia~1K0.90×
23North Dakota<1K0.90×
24Pennsylvania~9K0.89×
25New Hampshire~1K0.88×
26Maine<1K0.88×
27Iowa~2K0.87×
28Mississippi~2K0.87×
29Rhode Island<1K0.86×
30Delaware<1K0.86×
31Washington~5K0.85×
32Arkansas~2K0.84×
33Washington, District of Columbia<1K0.84×
34Kansas~2K0.82×
35Texas~20K0.81×
36Oklahoma~3K0.81×
37Kentucky~3K0.80×
38Connecticut~2K0.80×
39Missouri~4K0.79×
40Minnesota~3K0.79×
41South Carolina~3K0.78×
42Florida~20K0.77×
43Illinois~8K0.77×
44Tennessee~5K0.77×
45Wisconsin~3K0.76×
46Massachusetts~4K0.75×
47Virginia~5K0.73×
48Ohio~6K0.71×
49Georgia~6K0.70×
50Maryland~3K0.68×
Fig. 06

Affinity by region

Affinity by region — The Hot Spot, United States
0.68×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hot Spot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hot Spot audience
#·InterestCategoryAffinity×
01KoreabooInternet & Social Media71.46×
02American Beauty (1999 film)Movies & TV54.60×
03Lisa RinnaMovies & TV45.07×
04Rue La LaShopping23.83×
05Gangs of New YorkMovies & TV20.00×
06Kamen RiderMovies & TV20.00×
07International educationBusiness & Career15.95×
08Bicycle helmetCars & Mobility11.32×
09Sharon OsbourneMovies & TV10.55×
10VolarisTravel & Leisure10.53×
11Kay JewelersFashion & Accessoires7.97×
12MicrobladingBeauty & Wellness5.97×
13Diaper bagKids & Family4.24×
14J. C. PenneyShopping3.98×
15Internet celebrityInternet & Social Media3.85×
16Discount TireShopping3.80×
17Planet FitnessSports3.22×
18RadioTechnology & Electronics2.65×
19Beauty salonsBeauty & Wellness2.27×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hot Spot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hot Spot audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.62×
Family OrientationCONSERVATISM2.35×
Pet OwnershipJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hot Spot audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
DIY MentalityTHRILL0.99×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hot Spot have in United States?

The Hot Spot has an estimated audience of 282,121 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of The Hot Spot viewers?

86.2% of The Hot Spot fans are female, 13.8% are male, with an average age of 34.4 years.

03

Which brands do The Hot Spot fans like most?

The Hot Spot fans show strongest brand affinity for Lisa Rinna (45.07×), American Beauty (1999 film) (54.6×), and Koreaboo (71.46×) over the country average.

04

Where do The Hot Spot fans live in United States?

The Hot Spot fans in United States are most concentrated in California (reach ~40K), Michigan (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Hot Spot fans also like?

Beyond The Hot Spot itself, the audience over-indexes on American Beauty (1999 film) (54.6×), Koreaboo (71.46×), International education (15.95×), and Sharon Osbourne (10.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Hot Spot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hot Spot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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