Zulily Audience in United States
Zulily has an estimated audience of 5,118,277 people in United States. 90.1% are female, 9.9% are male, average age 44.1. Top regions: Texas, California, New York. Top brand affinities: Kohl's, Nordstrom rack, Google Docs, Old Navy, The Gilded Age.
The average Zulily fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Kohl's, Nordstrom rack, Google Docs, with strongest over-indexing on Kohl's (2.48× the country average). Demographically, the Zulily audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Zulily fans
| Metric | Value |
|---|---|
| Female | 90.1% |
| Male | 9.9% |
| Average age | 44.1 |
| Estimated audience size | 5,118,277 |
Audience persona
The typical Zulily fan in United States is more female, around 44.1 years old, with strong Creativity tendencies and a notable affinity for Kohl's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 316,125 | 0.72× |
| California | 304,781 | 0.54× |
| New York | 246,698 | 0.86× |
| Florida | 221,684 | 0.64× |
| Pennsylvania | 174,591 | 1.01× |
| North Carolina | 157,096 | 1.02× |
| Ohio | 152,539 | 0.97× |
| Alabama | 150,794 | 2.11× |
| Georgia | 148,666 | 0.94× |
| Illinois | 130,597 | 0.77× |
| Michigan | 123,887 | 0.93× |
| Tennessee | 123,239 | 1.2× |
| Virginia | 114,050 | 0.91× |
| Washington | 105,535 | 1.03× |
| New Jersey | 102,563 | 0.79× |
| Indiana | 88,883 | 0.95× |
| Arizona | 86,278 | 0.83× |
| South Carolina | 83,912 | 1.09× |
| Kentucky | 82,558 | 1.29× |
| Maryland | 79,701 | 0.91× |
| Massachusetts | 76,650 | 0.76× |
| Missouri | 76,174 | 0.92× |
| Minnesota | 75,422 | 1.03× |
| Wisconsin | 75,360 | 0.98× |
| Louisiana | 68,170 | 1.03× |
| Mississippi | 66,451 | 1.58× |
| Colorado | 63,478 | 0.79× |
| Oklahoma | 54,640 | 0.96× |
| Arkansas | 51,023 | 1.21× |
| Oregon | 49,992 | 0.85× |
| Iowa | 42,547 | 1.01× |
| Connecticut | 40,012 | 0.78× |
| Utah | 39,893 | 0.87× |
| Kansas | 38,753 | 0.96× |
| West Virginia | 35,122 | 1.47× |
| Nevada | 29,839 | 0.6× |
| Idaho | 29,472 | 1.15× |
| New Mexico | 23,593 | 0.92× |
| New Hampshire | 22,239 | 1.1× |
| Montana | 21,719 | 1.53× |
| Nebraska | 21,376 | 0.83× |
| Maine | 21,036 | 1.15× |
| North Dakota | 16,086 | 1.53× |
| Alaska | 15,201 | 1.39× |
| South Dakota | 13,210 | 1.12× |
| Delaware | 12,485 | 0.88× |
| Rhode Island | 11,846 | 0.73× |
| Vermont | 10,516 | 1.17× |
| Wyoming | 10,006 | 1.32× |
| Hawaii | 9,261 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kohl's | 2.48× | Shopping |
| Nordstrom rack | 2.87× | Fashion & Accessoires |
| Google Docs | 2.2× | Internet & Social Media |
| Old Navy | 2× | Fashion & Accessoires |
| The Gilded Age | 2.54× | Movies & TV |
| Hobby Lobby | 1.75× | Home & Garden |
| Nordstrom | 1.76× | Shopping |
| Rob Reiner | 1.99× | Movies & TV |
| Dresses | 1.56× | Fashion & Accessoires |
| J. C. Penney | 2× | Shopping |
| Handicraft | 1.52× | Home & Garden |
| QVC | 2.78× | Movies & TV |
| Christmas tree | 2.3× | Kids & Family |
| Staples (Canada) | 1.92× | Business & Career |
| Pottery Barn | 2.03× | Home & Garden |
| Etsy | 1.67× | Fashion & Accessoires |
| Marshalls | 1.53× | Fashion & Accessoires |
| T.J.Maxx | 1.75× | Shopping |
| Williams-Sonoma | 2.26× | Home & Garden |
| Skirt | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.35 |
| Extroversion | THRILL | 1.31 |
| Price Sensitivity | PREMIUM | 1.23 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.9% |
| Canada | 6.4% |
| United Kingdom | 0.7% |
See Zulily audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Zulily have in United States?
Zulily has an estimated audience of 5,118,277 people in United States, concentrated in Texas and California.
What is the gender split and age of Zulily fans?
90.1% of Zulily fans are female, 9.9% are male, with an average age of 44.1 years.
Which brands do Zulily fans like most?
Zulily fans show strongest brand affinity for Kohl's (2.48×), Nordstrom rack (2.87×), and Google Docs (2.2×) over the country average.
Where do Zulily fans live in United States?
Zulily fans in United States are most concentrated in Texas (reach 316,125), California (reach 304,781), and New York (reach 246,698). These three regions account for the largest share of the active audience.
What other brands do Zulily fans also like?
Beyond Zulily itself, the audience over-indexes on Nordstrom rack (2.87×), Google Docs (2.2×), Old Navy (2×), and The Gilded Age (2.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zulily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.