Rascasse Audience Intelligence

Tokusatsu Audience in United States

A data profile of the people who buy, follow and care about Tokusatsu in United States — modelled from more than twelve digital signal sources. Tokusatsu has an estimated audience of 851,383 people in United States.

#9280among Topic in United States#4866in Movies & TV

The average Tokusatsu fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Terrence Howard, Dredd, Kamen Rider, with strongest over-indexing on Terrence Howard (70.98× the country average).

Demographically, the Tokusatsu audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tokusatsu fan in United States is more male, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Terrence Howard.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokusatsu profile in United States.

Audience size
851K
in United States
Gender
38.2%♀
61.8% male
Age
36.5
average years
Country rank
#26355
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tokusatsu fans

38.2% are female, 61.8% are male, average age 36.5.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Tokusatsu audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.5
Estimated audience size851,383
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Tokusatsu audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3922%
40-4916%
50+14%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Tokusatsu audience comes from United States.

Worldwide audience distribution share by country for Tokusatsu
CountryShare
United States24.1%
Japan23.0%
Brazil11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokusatsu audience in United States is strongest.

Fig. 05

Top regions by affinity

Tokusatsu fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.46×
02Wisconsin~20K1.42×
03California~100K1.36×
04Hawaii~5K1.35×
05Oregon~10K1.32×
06Maryland~20K1.23×
07Oklahoma~10K1.14×
08Virginia~20K1.13×
09Rhode Island~3K1.13×
10New York~50K1.10×
11Massachusetts~20K1.10×
12Georgia~30K1.09×
13Texas~80K1.08×
14New Jersey~20K1.06×
15Illinois~30K1.05×
16Washington, District of Columbia~3K1.05×
17North Carolina~30K1.02×
18Nevada~8K1.02×
19Pennsylvania~30K1.01×
20Minnesota~10K1.00×
21Kansas~7K1.00×
22Alaska~2K1.00×
23Florida~60K0.99×
24Arizona~20K0.99×
25Missouri~10K0.99×
26Louisiana~10K0.99×
27Connecticut~8K0.99×
28West Virginia~4K0.99×
29Alabama~10K0.96×
30Kentucky~10K0.96×
31Mississippi~7K0.96×
32Delaware~2K0.96×
33Michigan~20K0.95×
34Indiana~10K0.95×
35Arkansas~7K0.95×
36Maine~3K0.95×
37New Mexico~4K0.94×
38New Hampshire~3K0.94×
39North Dakota~2K0.94×
40Vermont~1K0.94×
41Ohio~20K0.92×
42South Dakota~2K0.91×
43Tennessee~20K0.90×
44Utah~7K0.90×
45Iowa~6K0.90×
46Nebraska~4K0.90×
47South Carolina~10K0.89×
48Idaho~4K0.88×
49Montana~2K0.87×
50Colorado~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Tokusatsu, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokusatsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokusatsu audience
#·InterestCategoryAffinity×
01DreddMovies & TV88.36×
02Terrence HowardMovies & TV70.98×
03Kamen RiderMovies & TV54.91×
04KoreabooInternet & Social Media39.61×
05Godzilla (2014 film)Movies & TV30.61×
06Humanoid robotTechnology & Electronics29.09×
07Alien (franchise)Movies & TV23.22×
08Power RangersKids & Family14.10×
09International educationBusiness & Career13.78×
10Transformers (toy line)Kids & Family13.24×
11ZootopiaMovies & TV12.16×
12Christina ApplegateMovies & TV10.46×
13Superhero fictionLiterature8.95×
14Graphic novelLiterature8.73×
15Five BelowShopping7.79×
16Jurassic WorldMovies & TV7.36×
17PokémonGames6.39×
18Anime and manga fandomLiterature5.68×
19GameStopGames5.21×
20Pizza HutFood & Beverages3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokusatsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokusatsu audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
Price SensitivityPREMIUM1.50×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokusatsu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Design AffinityPREMIUM0.54×
CreativityOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tokusatsu have in United States?

Tokusatsu has an estimated audience of 851,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tokusatsu fans?

38.2% of Tokusatsu fans are female, 61.8% are male, with an average age of 36.5 years.

03

Which brands do Tokusatsu fans like most?

Tokusatsu fans show strongest brand affinity for Terrence Howard (70.98×), Dredd (88.36×), and Kamen Rider (54.91×) over the country average.

04

Where do Tokusatsu fans live in United States?

Tokusatsu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tokusatsu fans also like?

Beyond Tokusatsu itself, the audience over-indexes on Dredd (88.36×), Kamen Rider (54.91×), Five Below (7.79×), and Koreaboo (39.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Tokusatsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokusatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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