Tokusatsu Audience in United States

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Tokusatsu has an estimated audience of 851,383 people in United States. 38.2% are female, 61.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Vocal harmony, Kevin Murphy (screenwriter), Dog breed.

The average Tokusatsu fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (11.78× the country average). Demographically, the Tokusatsu audience skews more male with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Tokusatsu fans

Demographic split for Tokusatsu audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.5
Estimated audience size851,383

Audience persona

The typical Tokusatsu fan in United States is more male, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Tokusatsu in United States
RegionReachAffinity
California137,7011.47×
Texas78,7941.08×
Florida57,9521.01×
New York54,8731.15×
Illinois32,4291.14×
Pennsylvania29,6021.03×
Georgia28,6271.09×
Washington26,9641.58×
North Carolina26,2321.02×
Ohio24,9070.95×
Virginia24,4841.18×
New Jersey23,5301.09×
Michigan22,1280.99×
Wisconsin19,7181.54×
Massachusetts19,4631.16×
Maryland18,7261.28×
Arizona17,2470.99×
Indiana15,0590.97×
Tennessee14,8190.87×
Oregon14,4471.48×
Missouri13,3100.97×
Minnesota12,4451.02×
Colorado10,9530.82×
Alabama10,9170.92×
Kentucky10,6150.99×
Oklahoma10,4121.1×
South Carolina10,3940.81×
Louisiana10,1190.92×
Connecticut8,6581.01×
Nevada8,4841.03×
Utah6,5940.86×
Kansas6,3770.95×
Arkansas5,8210.83×
Mississippi5,6900.81×
Iowa5,5550.79×
Hawaii5,2741.44×
West Virginia4,1991.06×
New Mexico3,7130.87×
Nebraska3,3880.79×
Idaho3,2860.77×
Washington, District of Columbia3,1491.23×
Rhode Island3,0581.13×
New Hampshire3,0500.91×
Maine2,5470.84×
Delaware2,1810.93×
Alaska1,7050.94×
Montana1,3000.55×
North Dakota1,2500.71×
South Dakota1,2220.62×
Vermont1,1140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tokusatsu audience
BrandAffinityCategory
Grinch11.78×Movies & TV
Goop15.08×Internet & Social Media
Vocal harmony11.6×Music & Radio
Kevin Murphy (screenwriter)37.29×Movies & TV
Dog breed2.84×Pets & Animals
Wok14.6×Food & Beverages
Google Home12.68×Technology & Electronics
Justice3.93×Politics & Society
Home construction1.92×Home & Garden
Minnesota1.98×Travel & Leisure
Bank account2.81×Business & Career
Home staging5.94×Home & Garden
La Jolla9.86×Travel & Leisure
Hibachi8.15×Food & Beverages
Gift registry12.44×Kids & Family
Governor of Michigan7×Politics & Society
Electrolyte4.29×Health
3D printing2.27×Technology & Electronics
Grace Slick7.71×Music & Radio
No Escape (1994 film)9.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tokusatsu audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Early Adopter MentalityPOWER2.12
IndividualismJOY1.45
Urban LifestyleOPEN1.39
Convenience OrientationPREMIUM1.36
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Tokusatsu
CountryShare
United States24.1%
Japan23.0%
Brazil11.4%

See Tokusatsu audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Tokusatsu have in United States?

Tokusatsu has an estimated audience of 851,383 people in United States, concentrated in California and Texas.

What is the gender split and age of Tokusatsu fans?

38.2% of Tokusatsu fans are female, 61.8% are male, with an average age of 36.5 years.

Which brands do Tokusatsu fans like most?

Tokusatsu fans show strongest brand affinity for Grinch (11.78×), Goop (15.08×), and Vocal harmony (11.6×) over the country average.

Where do Tokusatsu fans live in United States?

Tokusatsu fans in United States are most concentrated in California (reach 137,701), Texas (reach 78,794), and Florida (reach 57,952). These three regions account for the largest share of the active audience.

What other brands do Tokusatsu fans also like?

Beyond Tokusatsu itself, the audience over-indexes on Goop (15.08×), Vocal harmony (11.6×), Kevin Murphy (screenwriter) (37.29×), and Dog breed (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokusatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.