Rascasse Audience Intelligence

Sunless tanning Audience in Germany

A data profile of the people who buy, follow and care about Sunless tanning in Germany — modelled from more than twelve digital signal sources. Sunless tanning has an estimated audience of 664,839 people in Germany.

#3among Sun in Germany#3985among Topic in Germany#159in Beauty & Wellness

The average Sunless tanning fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Laser diode, Microblade technology, Epilator, with strongest over-indexing on Laser diode (20.9× the country average).

Demographically, the Sunless tanning audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunless tanning fan in Germany is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Laser diode.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunless tanning profile in Germany.

Audience size
665K
in Germany
Gender
81.9%♀
18.1% male
Age
35.1
average years
Country rank
#9246
Topic in Germany
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunless tanning fans

81.9% are female, 18.1% are male, average age 35.1.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Sunless tanning audience in Germany
MetricValue
Female81.9%
Male18.1%
Average age35.1
Estimated audience size664,839
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Sunless tanning audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4919%
50+10%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Sunless tanning audience comes from Germany.

Worldwide audience distribution share by country for Sunless tanning
CountryShare
United States29.2%
United Kingdom12.0%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunless tanning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunless tanning fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.17×
02Nordrhein-Westfalen~200K1.13×
03Baden-Württemberg~100K1.11×
04Hamburg~20K1.06×
05Hessen~50K1.01×
06Schleswig-Holstein~20K1.01×
07Mecklenburg-Vorpommern~10K1.01×
08Rheinland-Pfalz~30K1.00×
09Brandenburg~20K1.00×
10Sachsen-Anhalt~20K0.97×
11Bayern~100K0.96×
12Thüringen~20K0.96×
13Saarland~8K0.96×
14Bremen~5K0.96×
15Berlin~30K0.90×
16Sachsen~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Sunless tanning, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunless tanning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunless tanning audience
#·InterestCategoryAffinity×
01Axe (brand)Beauty & Wellness22.89×
02Laser diodeTechnology & Electronics20.90×
03Top HairBeauty & Wellness17.38×
04Indoor tanning lotionBeauty & Wellness16.27×
05EpilatorBeauty & Wellness14.76×
06schwarzkopfBeauty & Wellness13.53×
07Jane Seymour (actress)Movies & TV13.12×
08Microblade technologyBusiness & Career12.05×
09WellaBeauty & Wellness10.90×
10Hair ironBeauty & Wellness5.75×
11Makeup LessonsBeauty & Wellness5.71×
12Hair tutorialsBeauty & Wellness5.59×
13Foundation (cosmetics)Beauty & Wellness4.86×
14Makeup TutorialsBeauty & Wellness4.61×
15WaxingBeauty & Wellness4.18×
16Artificial nailsBeauty & Wellness4.14×
17TK MaxxShopping2.98×
18DeichmannShopping2.88×
19Women's clothingFashion & Accessoires2.65×
20BonprixShopping2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunless tanning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunless tanning audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Design AffinityPREMIUM1.26×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunless tanning audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.58×
Risk AppetiteTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunless tanning have in Germany?

Sunless tanning has an estimated audience of 664,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sunless tanning fans?

81.9% of Sunless tanning fans are female, 18.1% are male, with an average age of 35.1 years.

03

Which brands do Sunless tanning fans like most?

Sunless tanning fans show strongest brand affinity for Laser diode (20.9×), Microblade technology (12.05×), and Epilator (14.76×) over the country average.

04

Where do Sunless tanning fans live in Germany?

Sunless tanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sunless tanning fans also like?

Beyond Sunless tanning itself, the audience over-indexes on Microblade technology (12.05×), Epilator (14.76×), TK Maxx (2.98×), and Axe (brand) (22.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in Germany

See Sunless tanning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunless tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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