Sunless tanning Audience in Germany
Sunless tanning has an estimated audience of 664,839 people in Germany. 81.9% are female, 18.1% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Laser diode, Microblade technology, Epilator, Axe (brand), TK Maxx.
The average Sunless tanning fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Laser diode, Microblade technology, Epilator, with strongest over-indexing on Laser diode (20.9× the country average). Demographically, the Sunless tanning audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Sun
Demographics of Sunless tanning fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 35.1 |
| Estimated audience size | 664,839 |
Audience persona
The typical Sunless tanning fan in Germany is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Laser diode.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,495 | 1.16× |
| Bayern | 105,623 | 0.99× |
| Baden-Württemberg | 102,608 | 1.13× |
| Niedersachsen | 77,414 | 1.2× |
| Hessen | 51,738 | 1.02× |
| Rheinland-Pfalz | 33,405 | 1× |
| Sachsen | 28,188 | 0.86× |
| Berlin | 27,602 | 0.93× |
| Schleswig-Holstein | 23,959 | 1× |
| Brandenburg | 20,616 | 1× |
| Hamburg | 16,157 | 1.08× |
| Sachsen-Anhalt | 16,039 | 0.93× |
| Thüringen | 15,767 | 0.93× |
| Mecklenburg-Vorpommern | 12,423 | 0.98× |
| Saarland | 7,271 | 0.89× |
| Bremen | 5,097 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laser diode | 20.9× | Technology & Electronics |
| Microblade technology | 12.05× | Business & Career |
| Epilator | 14.76× | Beauty & Wellness |
| Axe (brand) | 22.89× | Beauty & Wellness |
| TK Maxx | 2.98× | Shopping |
| Deichmann | 2.88× | Shopping |
| Women's clothing | 2.65× | Fashion & Accessoires |
| Makeup Tutorials | 4.61× | Beauty & Wellness |
| Hair iron | 5.75× | Beauty & Wellness |
| Jane Seymour (actress) | 13.12× | Movies & TV |
| Indoor tanning lotion | 16.27× | Beauty & Wellness |
| schwarzkopf | 13.53× | Beauty & Wellness |
| Waxing | 4.18× | Beauty & Wellness |
| Top Hair | 17.38× | Beauty & Wellness |
| Foundation (cosmetics) | 4.86× | Beauty & Wellness |
| Wella | 10.9× | Beauty & Wellness |
| Hair tutorials | 5.59× | Beauty & Wellness |
| Artificial nails | 4.14× | Beauty & Wellness |
| Bonprix | 2.52× | Shopping |
| Makeup Lessons | 5.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| Luxury Orientation | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.84 |
| Creativity | OPEN | 1.72 |
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 12.0% |
| Brazil | 8.4% |
See Sunless tanning audiences in other countries
More Sun audiences in Germany
- Sun tanning (1,573,707)
- Sunscreen (1,354,912)
- Indoor tanning lotion (282,022)
- Tanning lamp (179,508)
- Sunburn (49,649)
Frequently asked questions
How many fans does Sunless tanning have in Germany?
Sunless tanning has an estimated audience of 664,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunless tanning fans?
81.9% of Sunless tanning fans are female, 18.1% are male, with an average age of 35.1 years.
Which brands do Sunless tanning fans like most?
Sunless tanning fans show strongest brand affinity for Laser diode (20.9×), Microblade technology (12.05×), and Epilator (14.76×) over the country average.
Where do Sunless tanning fans live in Germany?
Sunless tanning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,495), Bayern (reach 105,623), and Baden-Württemberg (reach 102,608). These three regions account for the largest share of the active audience.
What other brands do Sunless tanning fans also like?
Beyond Sunless tanning itself, the audience over-indexes on Microblade technology (12.05×), Epilator (14.76×), Axe (brand) (22.89×), and TK Maxx (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunless tanning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.