Women's empowerment Audience in United States
Women's empowerment has an estimated audience of 4,246,120 people in United States. 71.7% are female, 28.3% are male, average age 33.6. Top brand affinities: Bank account, Cam Ward, Product design, Tierra Cali, Natural rubber.
Top brand affinities include Bank account, Cam Ward, Product design, with strongest over-indexing on Bank account (4.13× the country average). Demographically, the Women's empowerment audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Politics & Society · Type: Topic
Demographics of Women's empowerment fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 33.6 |
| Estimated audience size | 4,246,120 |
Audience persona
The typical Women's empowerment fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Bank account.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 4.13× | Business & Career |
| Cam Ward | 4.12× | Sports |
| Product design | 1.93× | Business & Career |
| Tierra Cali | 6.18× | Travel & Leisure |
| Natural rubber | 1.66× | Cars & Mobility |
| edureka | 28.24× | Business & Career |
| Nebraska Cornhuskers football | 2.55× | Sports |
| Jesse Plemons | 2.35× | Movies & TV |
| Mothercare | 1.98× | Kids & Family |
| JDSU | 1.83× | Business & Career |
| Jaws | 3.17× | Movies & TV |
| Kevin Murphy (screenwriter) | 8.77× | Movies & TV |
| Historic site | 2.4× | Arts & Culture |
| Julius Caesar (play) | 3.59× | |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Certified diabetes educator | 7.3× | Business & Career |
| Kento Yamazaki | 5.8× | Movies & TV |
| UK garage | 2.8× | Music & Radio |
| Home staging | 2.62× | Home & Garden |
| Vocal harmony | 2.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.5 |
| LGBTQ+ Identity | OPEN | 2.38 |
| Sustainability | BALANCE | 1.75 |
| Travelling | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| India | 7.5% |
| United Kingdom | 5.3% |
See Women's empowerment audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.