Rascasse Audience Intelligence

Women's empowerment Audience in United States

A data profile of the people who buy, follow and care about Women's empowerment in United States — modelled from more than twelve digital signal sources. Women's empowerment has an estimated audience of 4,246,120 people in United States.

#4167among Topic in United States#503in Politics & Society

The average Women's empowerment fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motivational speaking, Self-love, Indeed.com, with strongest over-indexing on Motivational speaking (5.48× the country average).

Demographically, the Women's empowerment audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's empowerment fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Motivational speaking.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's empowerment profile in United States.

Audience size
4.2M
in United States
Gender
71.7%♀
28.3% male
Age
33.6
average years
Country rank
#7643
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's empowerment fans

71.7% are female, 28.3% are male, average age 33.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Women's empowerment audience in United States
MetricValue
Female71.7%
Male28.3%
Average age33.6
Estimated audience size4,246,120
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Women's empowerment audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Women's empowerment audience comes from United States.

Worldwide audience distribution share by country for Women's empowerment
CountryShare
United States26.5%
India7.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's empowerment audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's empowerment fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.21×
02North Carolina~200K1.83×
03Georgia~200K1.29×
04South Carolina~80K1.28×
05New Jersey~100K1.23×
06New York~300K1.21×
07Connecticut~50K1.18×
08Texas~400K1.17×
09Virginia~100K1.17×
10Illinois~200K1.13×
11Nevada~50K1.12×
12Maryland~80K1.10×
13Louisiana~60K1.10×
14Florida~300K1.09×
15Massachusetts~90K1.08×
16Pennsylvania~100K1.05×
17Washington, District of Columbia~10K1.05×
18Hawaii~20K1.03×
19Missouri~70K1.00×
20Arkansas~30K1.00×
21Kansas~30K0.99×
22Nebraska~20K0.99×
23Rhode Island~10K0.99×
24Delaware~10K0.99×
25Alaska~9K0.99×
26Mississippi~30K0.98×
27Michigan~100K0.97×
28Wisconsin~60K0.97×
29West Virginia~20K0.97×
30South Dakota~9K0.97×
31North Dakota~8K0.97×
32Vermont~7K0.97×
33Arizona~80K0.96×
34Montana~10K0.96×
35Indiana~70K0.95×
36Alabama~60K0.94×
37New Mexico~20K0.94×
38Ohio~100K0.93×
39Colorado~60K0.93×
40Iowa~30K0.93×
41New Hampshire~20K0.93×
42Maine~10K0.93×
43Minnesota~60K0.92×
44Idaho~20K0.92×
45Kentucky~50K0.91×
46Oklahoma~40K0.91×
47Oregon~40K0.89×
48Utah~30K0.89×
49Washington~70K0.88×
50Tennessee~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Women's empowerment, United States
0.85×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's empowerment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's empowerment audience
#·InterestCategoryAffinity×
01International educationBusiness & Career11.02×
02Forex Online TradingBusiness & Career10.12×
03Michelle RodriguezMovies & TV8.61×
04Motivational speakingBusiness & Career5.48×
05Self-healingHealth5.29×
06E-TradeBusiness & Career5.02×
07HinduismPolitics & Society4.65×
08Social changePolitics & Society4.13×
09Self-loveHealth4.02×
10Self-employmentBusiness & Career3.56×
11ManicureBeauty & Wellness2.93×
12Self-awarenessHealth2.88×
13InnovationBusiness & Career2.81×
14Indeed.comBusiness & Career2.79×
15Digital photographyBusiness & Career2.79×
16PhilanthropyArts & Culture2.73×
17ActivismPolitics & Society2.67×
18Lace wigBeauty & Wellness2.60×
19Planet FitnessSports1.90×
20Trader Joe'sShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's empowerment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's empowerment audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.80×
Community OrientationOPEN1.94×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's empowerment audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
ExtroversionTHRILL1.02×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's empowerment have in United States?

Women's empowerment has an estimated audience of 4,246,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's empowerment fans?

71.7% of Women's empowerment fans are female, 28.3% are male, with an average age of 33.6 years.

03

Which brands do Women's empowerment fans like most?

Women's empowerment fans show strongest brand affinity for Motivational speaking (5.48×), Self-love (4.02×), and Indeed.com (2.79×) over the country average.

04

Where do Women's empowerment fans live in United States?

Women's empowerment fans in United States are most concentrated in California (reach ~1M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Women's empowerment fans also like?

Beyond Women's empowerment itself, the audience over-indexes on Self-love (4.02×), Indeed.com (2.79×), International education (11.02×), and Michelle Rodriguez (8.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Women's empowerment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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