Women's empowerment Audience in United States
Women's empowerment has an estimated audience of 4,246,120 people in United States. 71.7% are female, 28.3% are male, average age 33.6. Top brand affinities: Indeed.com, Bachelor of Business Administration, Livemusic, Planet Fitness, Motivational speaking.
Top brand affinities include Indeed.com, Bachelor of Business Administration, Livemusic, with strongest over-indexing on Indeed.com (3.27× the country average). Demographically, the Women's empowerment audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Politics & Society · Type: Topic
Demographics of Women's empowerment fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 33.6 |
| Estimated audience size | 4,246,120 |
Audience persona
The typical Women's empowerment fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 3.27× | Business & Career |
| Bachelor of Business Administration | 28.24× | Business & Career |
| Livemusic | 3.84× | Music & Radio |
| Planet Fitness | 2.83× | Sports |
| Motivational speaking | 4.25× | Business & Career |
| Self-love | 3.25× | Health |
| Capital One | 2.46× | Business & Career |
| Lace wig | 3.44× | Beauty & Wellness |
| Do it yourself (DIY) | 2.05× | Home & Garden |
| Google Maps | 2.36× | Internet & Social Media |
| Apple Store | 4.62× | Shopping |
| TikTok | 1.77× | Internet & Social Media |
| Designer clothing | 3.9× | Fashion & Accessoires |
| Google News | 3.33× | News |
| Long hair | 3.69× | Beauty & Wellness |
| Makeup Tutorials | 3.73× | Beauty & Wellness |
| Manicure | 3.58× | Beauty & Wellness |
| Natural skin care | 3.35× | Beauty & Wellness |
| Diaper bag | 3.44× | Kids & Family |
| Eyelash extensions | 3.49× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.5 |
| LGBTQ+ Identity | OPEN | 2.38 |
| Sustainability | BALANCE | 1.75 |
| Travelling | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| India | 7.5% |
| United Kingdom | 5.3% |
See Women's empowerment audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's empowerment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.