Sailor Audience in United States

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Sailor has an estimated audience of 3,202,534 people in United States. 40.2% are female, 59.8% are male, average age 40.4. Top regions: New York, California, Texas. Top brand affinities: Urban Outfitters, Combat sport, Israel, Lulu 黃路梓茵, Wikia.

The average Sailor fan in United States is 40.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Urban Outfitters, Combat sport, Israel, with strongest over-indexing on Urban Outfitters (4.38× the country average). Demographically, the Sailor audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sailor fans

Demographic split for Sailor audience in United States
MetricValue
Female40.2%
Male59.8%
Average age40.4
Estimated audience size3,202,534

Audience persona

The typical Sailor fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sailor in United States
RegionReachAffinity
New York952,3945.32×
California404,9491.15×
Texas262,0570.95×
Florida225,2931.04×
Illinois115,0331.08×
Pennsylvania100,1050.93×
New Jersey98,4501.21×
Georgia93,2500.95×
North Carolina91,3470.95×
Ohio89,0020.9×
Virginia86,4801.11×
Michigan78,6500.94×
Washington70,6401.1×
Massachusetts65,0911.03×
Maryland62,1341.13×
Arizona61,9260.95×
Tennessee58,2020.91×
Indiana51,2010.88×
Missouri44,4730.86×
South Carolina43,8260.91×
Colorado42,2770.84×
Minnesota41,7170.91×
Louisiana41,3931×
Alabama41,2770.92×
Wisconsin40,5390.84×
Connecticut40,2531.25×
Oregon35,0060.95×
Kentucky33,8160.84×
Oklahoma32,8480.92×
Kansas27,7761.1×
Nevada27,3300.88×
Utah24,7170.86×
Mississippi22,5520.85×
Arkansas22,5500.85×
Iowa21,7260.82×
Hawaii15,2911.11×
Nebraska13,6340.85×
West Virginia12,8400.86×
Idaho12,4870.78×
New Mexico12,4410.77×
Maine10,5010.92×
Washington, District of Columbia10,2121.06×
New Hampshire9,6890.77×
Rhode Island9,6560.95×
Delaware7,5620.86×
Montana5,9980.68×
Alaska5,4990.8×
Vermont5,4660.97×
South Dakota5,1010.69×
North Dakota4,1790.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sailor audience
BrandAffinityCategory
Urban Outfitters4.38×Shopping
Combat sport1.57×Sports
Israel1.98×Travel & Leisure
Lulu 黃路梓茵2.44×Movies & TV
Wikia2.87×Internet & Social Media
Historic site3.58×Arts & Culture
Kento Yamazaki8.4×Movies & TV
Nebraska Cornhuskers football2.62×Sports
UK garage3.96×Music & Radio
Jesse Plemons2.34×Movies & TV
Kendra Scott1.96×Fashion & Accessoires
Unique Gifts1.55×Shopping
Home staging3.42×Home & Garden
Vocal harmony2.86×Music & Radio
Urban horticulture2.1×Home & Garden
nbc chicago3.23×Movies & TV
South Asian cuisine5.12×Food & Beverages
Goop2.6×Internet & Social Media
Grinch1.95×Movies & TV
Governor of Michigan3.45×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sailor audience
TraitClusterScore
PatriotismCONSERVATISM3.86
Risk AppetiteTHRILL1.97
Need for SecurityCONSERVATISM1.34
IndividualismJOY1.29
Urban LifestyleOPEN1.27
TraditionCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Sailor
CountryShare
United States30.5%
United Kingdom4.5%
Italy3.6%

See Sailor audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sailor have in United States?

Sailor has an estimated audience of 3,202,534 people in United States, concentrated in New York and California.

What is the gender split and age of Sailor fans?

40.2% of Sailor fans are female, 59.8% are male, with an average age of 40.4 years.

Which brands do Sailor fans like most?

Sailor fans show strongest brand affinity for Urban Outfitters (4.38×), Combat sport (1.57×), and Israel (1.98×) over the country average.

Where do Sailor fans live in United States?

Sailor fans in United States are most concentrated in New York (reach 952,394), California (reach 404,949), and Texas (reach 262,057). These three regions account for the largest share of the active audience.

What other brands do Sailor fans also like?

Beyond Sailor itself, the audience over-indexes on Combat sport (1.57×), Israel (1.98×), Lulu 黃路梓茵 (2.44×), and Wikia (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.