nbc chicago Audience in United States

nbc chicago has an estimated audience of 2,462,360 people in United States. 59.9% are female, 40.1% are male, average age 41.1. Top regions: Illinois, Indiana, Florida. Top brand affinities: Aaron Rodgers, Chicago Cubs, Google News, Kia Sportage, Chicago Blackhawks.

The average nbc chicago fan in United States is 41.1 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Florida. Top brand affinities include Aaron Rodgers, Chicago Cubs, Google News, with strongest over-indexing on Aaron Rodgers (7.3× the country average). Demographically, the nbc chicago audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of nbc chicago fans

Demographic split for nbc chicago audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.1
Estimated audience size2,462,360

Audience persona

The typical nbc chicago fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for nbc chicago in United States
RegionReachAffinity
Illinois1,846,77135.82×
Indiana127,6972.84×
Florida52,1720.31×
Texas47,8480.23×
California43,0040.16×
New York37,3010.27×
Wisconsin34,0250.92×
Michigan30,2010.47×
Ohio23,4040.31×
Pennsylvania21,8670.26×
Missouri21,4970.54×
Tennessee17,4860.35×
Georgia14,5520.19×
Minnesota14,0770.4×
Virginia13,7730.23×
Iowa11,8660.58×
Arizona10,9230.22×
North Carolina10,8170.15×
Colorado10,3440.27×
Maryland9,0420.21×
Oklahoma7,9960.29×
New Jersey7,6760.12×
Massachusetts7,6440.16×
Kansas7,3520.38×
Kentucky7,1950.23×
Alabama6,6020.19×
Arkansas6,0740.3×
South Carolina5,9010.16×
Louisiana5,8450.18×
Washington5,2920.11×
Nevada5,2680.22×
Mississippi5,2590.26×
Connecticut4,8970.2×
Oregon4,4010.16×
Washington, District of Columbia3,7600.51×
Nebraska3,3860.27×
Utah3,1810.14×
Hawaii2,0430.19×
Idaho2,0050.16×
Rhode Island1,5550.2×
Delaware1,4950.22×
Montana1,3220.19×
North Dakota1,2100.24×
Maine1,2080.14×
South Dakota1,1810.21×
New Mexico1,0450.08×
Vermont9630.22×
West Virginia8680.08×
Alaska8670.16×
New Hampshire8350.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for nbc chicago audience
BrandAffinityCategory
Aaron Rodgers7.3×Sports
Chicago Cubs7.02×Sports
Google News5.38×News
Kia Sportage16.92×Cars & Mobility
Chicago Blackhawks11.25×Sports
Autism Awareness6.78×Health
Capital One2.88×Business & Career
Google Maps2.75×Internet & Social Media
Diabetes mellitus awareness4.57×Health
Rosie O'Donnell9.69×Movies & TV
Honda HR-V15.39×Cars & Mobility
Singer-songwriter2.41×Music & Radio
Bauer Hockey16.92×Sports
Chicago White Sox7.98×Sports
Kartell32.72×Home & Garden
Microblogging4.84×Technology & Electronics
Indeed.com2.22×Business & Career
Hair Extensions3.18×Beauty & Wellness
Chicago Bulls3.49×Sports
Livemusic2.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by nbc chicago audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Pet OwnershipJOY1.47
Luxury OrientationPREMIUM1.36
IndulgenceJOY1.23
TraditionCONSERVATISM1.18
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for nbc chicago
CountryShare
United States98.9%
United Kingdom0.3%
China0.2%

See nbc chicago audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does nbc chicago have in United States?

nbc chicago has an estimated audience of 2,462,360 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of nbc chicago fans?

59.9% of nbc chicago fans are female, 40.1% are male, with an average age of 41.1 years.

Which brands do nbc chicago fans like most?

nbc chicago fans show strongest brand affinity for Aaron Rodgers (7.3×), Chicago Cubs (7.02×), and Google News (5.38×) over the country average.

Where do nbc chicago fans live in United States?

nbc chicago fans in United States are most concentrated in Illinois (reach 1,846,771), Indiana (reach 127,697), and Florida (reach 52,172). These three regions account for the largest share of the active audience.

What other brands do nbc chicago fans also like?

Beyond nbc chicago itself, the audience over-indexes on Chicago Cubs (7.02×), Google News (5.38×), Kia Sportage (16.92×), and Chicago Blackhawks (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for nbc chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.