Sailor Audience in Germany
Sailor has an estimated audience of 370,866 people in Germany. 36.7% are female, 63.3% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Unique Gifts, Gov.uk, Urban Outfitters.
The average Sailor fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Unique Gifts, with strongest over-indexing on Progressive rock (4.46× the country average). Demographically, the Sailor audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sailor fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 38.1 |
| Estimated audience size | 370,866 |
Audience persona
The typical Sailor fan in Germany is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,763 | 1.08× |
| Bayern | 64,992 | 1.09× |
| Baden-Württemberg | 54,098 | 1.07× |
| Niedersachsen | 45,272 | 1.26× |
| Hessen | 24,421 | 0.86× |
| Schleswig-Holstein | 19,973 | 1.5× |
| Rheinland-Pfalz | 19,039 | 1.02× |
| Sachsen | 13,280 | 0.73× |
| Berlin | 13,000 | 0.78× |
| Hamburg | 10,645 | 1.27× |
| Brandenburg | 8,637 | 0.75× |
| Mecklenburg-Vorpommern | 7,640 | 1.08× |
| Sachsen-Anhalt | 7,318 | 0.76× |
| Thüringen | 7,047 | 0.75× |
| Saarland | 3,820 | 0.84× |
| Bremen | 3,659 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.46× | Music & Radio |
| Home construction | 1.67× | Home & Garden |
| Unique Gifts | 2.25× | Shopping |
| Gov.uk | 9.16× | Politics & Society |
| Urban Outfitters | 2.45× | Shopping |
| Haberler | 1.94× | News |
| Litter box | 1.59× | Pets & Animals |
| Birthday Gifts | 2.02× | Kids & Family |
| Business English | 3.18× | Business & Career |
| Personalised Gifts | 1.61× | Home & Garden |
| 3D printing | 1.64× | Technology & Electronics |
| Corona (band) | 1.78× | Music & Radio |
| Graham Greene (actor) | 2.83× | |
| Natural rubber | 1.63× | Cars & Mobility |
| Minestrone | 1.73× | Food & Beverages |
| Google Analytics | 1.55× | Internet & Social Media |
| Glashütte | 2.47× | Travel & Leisure |
| Google Wallet | 2.94× | Technology & Electronics |
| Video izle | 1.83× | |
| Caprivi Strip | 5.27× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.07 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.47 |
| Spirituality | BALANCE | 1.45 |
| Risk Appetite | THRILL | 1.34 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 4.5% |
| Italy | 3.6% |
See Sailor audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sailor have in Germany?
Sailor has an estimated audience of 370,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sailor fans?
36.7% of Sailor fans are female, 63.3% are male, with an average age of 38.1 years.
Which brands do Sailor fans like most?
Sailor fans show strongest brand affinity for Progressive rock (4.46×), Home construction (1.67×), and Unique Gifts (2.25×) over the country average.
Where do Sailor fans live in Germany?
Sailor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,763), Bayern (reach 64,992), and Baden-Württemberg (reach 54,098). These three regions account for the largest share of the active audience.
What other brands do Sailor fans also like?
Beyond Sailor itself, the audience over-indexes on Home construction (1.67×), Unique Gifts (2.25×), Gov.uk (9.16×), and Urban Outfitters (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.