Gov.uk Audience in Germany
Gov.uk has an estimated audience of 258,818 people in Germany. 59.6% are female, 40.4% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Gov.uk fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Gov.uk fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.1 |
| Estimated audience size | 258,818 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,221 | 1.15× |
| Bayern | 44,334 | 1.07× |
| Baden-Württemberg | 33,455 | 0.95× |
| Hessen | 29,801 | 1.51× |
| Niedersachsen | 23,520 | 0.94× |
| Berlin | 15,607 | 1.35× |
| Rheinland-Pfalz | 11,974 | 0.92× |
| Sachsen | 11,364 | 0.9× |
| Schleswig-Holstein | 8,939 | 0.96× |
| Brandenburg | 8,315 | 1.04× |
| Hamburg | 7,271 | 1.24× |
| Sachsen-Anhalt | 5,344 | 0.8× |
| Thüringen | 4,675 | 0.71× |
| Mecklenburg-Vorpommern | 3,726 | 0.75× |
| Bremen | 2,257 | 1.02× |
| Saarland | 2,227 | 0.7× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 69.4% |
| China | 4.6% |
| Germany | 2.5% |
See Gov.uk audiences in other countries
More Politics & Society audiences in Germany
- TikTok (26,168,913)
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- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gov.uk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.