Haberler Audience in Germany
Haberler has an estimated audience of 5,029,294 people in Germany. 69.2% are female, 30.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pastry, Travel Blogger, High-intensity interval training, Reggaeton, Basketball without NBA.
The average Haberler fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pastry, Travel Blogger, High-intensity interval training, with strongest over-indexing on Pastry (2.57× the country average). Demographically, the Haberler audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Haberler fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 33.9 |
| Estimated audience size | 5,029,294 |
Audience persona
The typical Haberler fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Pastry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,229,690 | 2.03× |
| Baden-Württemberg | 1,154,497 | 1.68× |
| Bayern | 812,959 | 1.01× |
| Hessen | 637,843 | 1.66× |
| Niedersachsen | 400,276 | 0.82× |
| Berlin | 361,367 | 1.61× |
| Rheinland-Pfalz | 257,255 | 1.02× |
| Hamburg | 204,730 | 1.8× |
| Schleswig-Holstein | 155,839 | 0.86× |
| Bremen | 78,321 | 1.82× |
| Brandenburg | 45,181 | 0.29× |
| Sachsen | 44,144 | 0.18× |
| Saarland | 41,343 | 0.67× |
| Thüringen | 23,216 | 0.18× |
| Sachsen-Anhalt | 21,555 | 0.17× |
| Mecklenburg-Vorpommern | 19,601 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pastry | 2.57× | Food & Beverages |
| Travel Blogger | 4.01× | Travel & Leisure |
| High-intensity interval training | 3.16× | Sports |
| Reggaeton | 2.59× | Music & Radio |
| Basketball without NBA | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.01 |
| Design Affinity | PREMIUM | 1.03 |
| Spirituality | BALANCE | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 2.0% |
| Netherlands | 0.5% |
| United States | 0.2% |
See Haberler audiences in other countries
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Frequently asked questions
How many fans does Haberler have in Germany?
Haberler has an estimated audience of 5,029,294 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Haberler fans?
69.2% of Haberler fans are female, 30.8% are male, with an average age of 33.9 years.
Which brands do Haberler fans like most?
Haberler fans show strongest brand affinity for Pastry (2.57×), Travel Blogger (4.01×), and High-intensity interval training (3.16×) over the country average.
Where do Haberler fans live in Germany?
Haberler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,229,690), Baden-Württemberg (reach 1,154,497), and Bayern (reach 812,959). These three regions account for the largest share of the active audience.
What other brands do Haberler fans also like?
Beyond Haberler itself, the audience over-indexes on Travel Blogger (4.01×), High-intensity interval training (3.16×), Reggaeton (2.59×), and Basketball without NBA (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haberler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.