Haberler Audience in Germany
Haberler has an estimated audience of 5,029,294 people in Germany. 69.2% are female, 30.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Joni Eareckson Tada, Durham County Cricket Club.
The average Haberler fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Joni Eareckson Tada, Durham County Cricket Club, with strongest over-indexing on Joni Eareckson Tada (2.57× the country average). Demographically, the Haberler audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Haberler fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 33.9 |
| Estimated audience size | 5,029,294 |
Audience persona
The typical Haberler fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Joni Eareckson Tada.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,229,690 | 2.03× |
| Baden-Württemberg | 1,154,497 | 1.68× |
| Bayern | 812,959 | 1.01× |
| Hessen | 637,843 | 1.66× |
| Niedersachsen | 400,276 | 0.82× |
| Berlin | 361,367 | 1.61× |
| Rheinland-Pfalz | 257,255 | 1.02× |
| Hamburg | 204,730 | 1.8× |
| Schleswig-Holstein | 155,839 | 0.86× |
| Bremen | 78,321 | 1.82× |
| Brandenburg | 45,181 | 0.29× |
| Sachsen | 44,144 | 0.18× |
| Saarland | 41,343 | 0.67× |
| Thüringen | 23,216 | 0.18× |
| Sachsen-Anhalt | 21,555 | 0.17× |
| Mecklenburg-Vorpommern | 19,601 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joni Eareckson Tada | 2.57× | Literature |
| Durham County Cricket Club | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.01 |
| Design Affinity | PREMIUM | 1.03 |
| Spirituality | BALANCE | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 2.0% |
| Netherlands | 0.5% |
| United States | 0.2% |
See Haberler audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haberler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.