Rascasse Audience Intelligence

Metz Audience in United States

A data profile of the people who buy, follow and care about Metz in United States — modelled from more than twelve digital signal sources. Metz has an estimated audience of 257,415 people in United States.

#667among City in United States#6413among POI in United States#4404in Travel & Leisure

The average Metz fan in United States is 36.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include The Wizard of Oz, Fugazi, WEBstaurantStore, with strongest over-indexing on The Wizard of Oz (409.13× the country average).

Demographically, the Metz audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metz fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for The Wizard of Oz.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metz profile in United States.

Audience size
257K
in United States
Gender
70.0%♀
30.0% male
Age
36.1
average years
Country rank
#52126
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metz fans

70.0% are female, 30.0% are male, average age 36.1.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Metz audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.1
Estimated audience size257,415
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Metz audience in United States
Age bracketShare%
16-1937%
20-2911%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Metz audience comes from United States.

Worldwide audience distribution share by country for Metz
CountryShare
France45.2%
United States12.4%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metz audience in United States is strongest.

Fig. 05

Top regions by affinity

Metz fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~4K2.75×
02West Virginia~3K2.55×
03New York~30K1.79×
04Washington, District of Columbia~1K1.75×
05Pennsylvania~10K1.56×
06Virginia~9K1.46×
07New Jersey~9K1.39×
08Kentucky~4K1.36×
09Massachusetts~6K1.20×
10Wisconsin~5K1.20×
11New Hampshire~1K1.16×
12Georgia~9K1.13×
13Maryland~5K1.11×
14Connecticut~3K1.11×
15Indiana~5K1.09×
16Vermont<1K1.03×
17Maine<1K1.02×
18Washington~5K1.01×
19Missouri~4K1.01×
20Florida~20K0.99×
21Oregon~3K0.98×
22Rhode Island<1K0.97×
23Delaware<1K0.93×
24Alaska<1K0.93×
25Ohio~7K0.92×
26Illinois~8K0.91×
27Colorado~4K0.91×
28Montana<1K0.91×
29North Dakota<1K0.91×
30Michigan~6K0.90×
31South Dakota<1K0.90×
32Kansas~2K0.89×
33Idaho~1K0.87×
34Iowa~2K0.86×
35California~20K0.84×
36New Mexico~1K0.84×
37Minnesota~3K0.83×
38Hawaii<1K0.83×
39Utah~2K0.82×
40North Carolina~6K0.81×
41South Carolina~3K0.79×
42Arkansas~2K0.78×
43Mississippi~2K0.78×
44Arizona~4K0.76×
45Louisiana~2K0.75×
46Tennessee~4K0.74×
47Nevada~2K0.74×
48Oklahoma~2K0.72×
49Alabama~3K0.71×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Metz, United States
0.69×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metz audience
#·InterestCategoryAffinity×
01The Wizard of OzMovies & TV409.13×
02CAF Champions LeagueSports77.37×
03FugaziMusic & Radio72.50×
04Lego NinjagoKids & Family20.00×
05Kim CoatesMovies & TV20.00×
06MobyMusic & Radio20.00×
07Lego DuploKids & Family20.00×
08McLaren P1Cars & Mobility20.00×
09WEBstaurantStoreBusiness & Career19.79×
10The HivesMusic & Radio18.20×
11Al JazeeraMovies & TV17.81×
12FIFA Club World CupSports16.01×
13EpilatorBeauty & Wellness13.96×
14Melanie Martinez (singer)Music & Radio13.31×
15Mila KunisMovies & TV10.96×
16Wing ChunSports10.31×
17Smoothie KingFood & Beverages7.98×
18Death metalMusic & Radio6.70×
19Popeyes Louisiana KitchenFood & Beverages2.69×
20Planet FitnessSports2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metz audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Price SensitivityPREMIUM1.50×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metz audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.77×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metz have in United States?

Metz has an estimated audience of 257,415 people in United States, concentrated in New York and California.

02

What is the gender split and age of Metz fans?

70.0% of Metz fans are female, 30.0% are male, with an average age of 36.1 years.

03

Which brands do Metz fans like most?

Metz fans show strongest brand affinity for The Wizard of Oz (409.13×), Fugazi (72.5×), and WEBstaurantStore (19.79×) over the country average.

04

Where do Metz fans live in United States?

Metz fans in United States are most concentrated in New York (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Metz fans also like?

Beyond Metz itself, the audience over-indexes on Fugazi (72.5×), WEBstaurantStore (19.79×), Smoothie King (7.98×), and Mila Kunis (10.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Metz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →