Beauty & Style Audience in United States
Beauty & Style has an estimated audience of 3,047,326 people in United States. 80.9% are female, 19.1% are male, average age 27.9. Top brand affinities: UK garage, Joshua Jackson, EL FINANCIERO, Product design, Isometric exercise.
Top brand affinities include UK garage, Joshua Jackson, EL FINANCIERO, with strongest over-indexing on UK garage (45× the country average). Demographically, the Beauty & Style audience skews more female with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Style fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 27.9 |
| Estimated audience size | 3,047,326 |
Audience persona
The typical Beauty & Style fan in United States is more female, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 45× | Music & Radio |
| Joshua Jackson | 24.2× | Movies & TV |
| EL FINANCIERO | 51.1× | Business & Career |
| Product design | 5.92× | Business & Career |
| Isometric exercise | 16.27× | Sports |
| Dog breed | 1.85× | Pets & Animals |
| Mothercare | 4.51× | Kids & Family |
| Stamp collecting | 6.33× | Home & Garden |
| Home equity | 2.54× | Home & Garden |
| Nebraska Cornhuskers football | 3.97× | Sports |
| Staycation | 3.54× | Home & Garden |
| JDSU | 2.99× | Business & Career |
| Buckhannon, West Virginia | 24.86× | Travel & Leisure |
| California University of Pennsylvania | 17.49× | Business & Career |
| Ludo (board game) | 8.13× | Games |
| Queens College, City University of New York | 5.17× | Business & Career |
| 9NEWS (KUSA) | 3.45× | Movies & TV |
| Jesse Plemons | 2.35× | Movies & TV |
| Tierra caliente | 4.54× | Travel & Leisure |
| Jaws | 3.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.65 |
| Luxury Orientation | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.89 |
| Design Affinity | PREMIUM | 1.63 |
| Pet Ownership | JOY | 1.62 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.4% |
| United States | 13.5% |
| Indonesia | 9.8% |
See Beauty & Style audiences in other countries
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- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beauty & Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.