Rascasse Audience Intelligence

Beauty & Style Audience in United States

A data profile of the people who buy, follow and care about Beauty & Style in United States — modelled from more than twelve digital signal sources. Beauty & Style has an estimated audience of 3,047,326 people in United States.

#12among Beauty in United States#5068among Topic in United States#170in Beauty & Wellness

The average Beauty & Style fan in United States is 27.9 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, California.

Top brand affinities include Rossmann, International education, CC cream, with strongest over-indexing on Rossmann (150.81× the country average).

Demographically, the Beauty & Style audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty & Style fan in United States is more female, around 27.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Rossmann.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty & Style profile in United States.

Audience size
3M
in United States
Gender
80.9%♀
19.1% male
Age
27.9
average years
Country rank
#10164
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty & Style fans

80.9% are female, 19.1% are male, average age 27.9.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Beauty & Style audience in United States
MetricValue
Female80.9%
Male19.1%
Average age27.9
Estimated audience size3,047,326
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Beauty & Style audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Beauty & Style audience comes from United States.

Worldwide audience distribution share by country for Beauty & Style
CountryShare
Japan22.4%
United States13.5%
Indonesia9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty & Style audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty & Style fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K5.00×
02Alabama~100K2.95×
03Washington, District of Columbia~20K1.82×
04Maryland~70K1.27×
05Texas~300K1.21×
06Tennessee~70K1.16×
07Oregon~40K1.01×
08Iowa~30K1.01×
09Alaska~7K1.01×
10Kentucky~40K1.00×
11Mississippi~30K1.00×
12Kansas~20K1.00×
13Idaho~20K1.00×
14Hawaii~10K1.00×
15Maine~10K1.00×
16Rhode Island~10K1.00×
17Delaware~8K1.00×
18South Dakota~7K1.00×
19North Dakota~6K1.00×
20South Carolina~50K0.99×
21Arkansas~20K0.99×
22New Mexico~20K0.99×
23Nebraska~20K0.99×
24West Virginia~10K0.99×
25New Hampshire~10K0.99×
26Louisiana~40K0.98×
27Oklahoma~30K0.98×
28Connecticut~30K0.98×
29Nevada~30K0.98×
30Utah~30K0.98×
31Arizona~60K0.97×
32Indiana~50K0.97×
33Missouri~50K0.97×
34Colorado~50K0.97×
35Wisconsin~40K0.97×
36Minnesota~40K0.97×
37Michigan~80K0.96×
38New Jersey~70K0.96×
39Washington~60K0.96×
40Massachusetts~60K0.96×
41Illinois~100K0.95×
42Georgia~90K0.95×
43Ohio~90K0.95×
44North Carolina~90K0.95×
45Pennsylvania~100K0.94×
46New York~200K0.92×
47Florida~200K0.91×
48California~300K0.85×
49Montana0.00×
50Vermont0.00×
Fig. 06

Affinity by region

Affinity by region — Beauty & Style, United States
0.85×1.00×5.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty & Style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty & Style audience
#·InterestCategoryAffinity×
01RossmannShopping150.81×
02International educationBusiness & Career33.72×
03DermalogicaBeauty & Wellness24.29×
04CC creamBeauty & Wellness21.36×
05Face powderBeauty & Wellness12.61×
06Metropolitan Museum of ArtArts & Culture12.45×
07Museum of Modern ArtArts & Culture11.16×
08RakutenShopping10.78×
09Social shoppingShopping7.47×
10Permanent makeupBeauty & Wellness5.38×
11Eyelash extensionsBeauty & Wellness4.37×
12Spirit HalloweenKids & Family3.84×
13NordstromShopping3.38×
14HandbagsFashion & Accessoires3.18×
15Beauty salonsBeauty & Wellness2.93×
16IKEAHome & Garden2.86×
17Old NavyFashion & Accessoires2.66×
18Home AppliancesHome & Garden2.58×
19Home improvementHome & Garden1.98×
20CookingFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty & Style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty & Style audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
Pet OwnershipJOY2.15×
Quality AwarenessPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty & Style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
TraditionCONSERVATISM0.83×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty & Style have in United States?

Beauty & Style has an estimated audience of 3,047,326 people in United States, concentrated in Virginia and Texas.

02

What is the gender split and age of Beauty & Style fans?

80.9% of Beauty & Style fans are female, 19.1% are male, with an average age of 27.9 years.

03

Which brands do Beauty & Style fans like most?

Beauty & Style fans show strongest brand affinity for Rossmann (150.81×), International education (33.72×), and CC cream (21.36×) over the country average.

04

Where do Beauty & Style fans live in United States?

Beauty & Style fans in United States are most concentrated in Virginia (reach ~400K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty & Style fans also like?

Beyond Beauty & Style itself, the audience over-indexes on International education (33.72×), CC cream (21.36×), Dermalogica (24.29×), and Face powder (12.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Beauty & Style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty & Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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