Beauty & Style Audience in United States
Beauty & Style has an estimated audience of 3,047,326 people in United States. 80.9% are female, 19.1% are male, average age 27.9. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, CC cream.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Beauty & Style audience skews more female with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Style fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 27.9 |
| Estimated audience size | 3,047,326 |
Audience persona
The typical Beauty & Style fan in United States is more female, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| CC cream | 17.49× | Beauty & Wellness |
| Income tax | 13.19× | Business & Career |
| Dermalogica | 17.5× | Beauty & Wellness |
| Eyelash extensions | 5.91× | Beauty & Wellness |
| Orsay | 31.15× | Shopping |
| Rakuten | 9.43× | Shopping |
| Museum of Modern Art | 9.51× | Arts & Culture |
| International education | 14.07× | Business & Career |
| Metropolitan Museum of Art | 10.82× | Arts & Culture |
| Natural skin care | 4.94× | Beauty & Wellness |
| Skin care | 3.29× | Beauty & Wellness |
| Kitchenware | 4.1× | Home & Garden |
| Bass guitar | 3.73× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Face powder | 7.96× | Beauty & Wellness |
| Nail salon | 5.16× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.65 |
| Luxury Orientation | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.89 |
| Design Affinity | PREMIUM | 1.63 |
| Pet Ownership | JOY | 1.62 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.4% |
| United States | 13.5% |
| Indonesia | 9.8% |
See Beauty & Style audiences in other countries
More Beauty audiences in United States
- Beauty (148,161,292)
- CVS Pharmacy (41,875,708)
- Smile (33,193,473)
- Cosmetology (21,136,160)
- Lip (17,879,022)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beauty & Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.