Beauty & Style Audience in Germany
Beauty & Style has an estimated audience of 702,529 people in Germany. 82.2% are female, 17.8% are male, average age 28.0. Top regions: Berlin, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Face powder, German Dream Nails, Novak Djokovic, Gong Yoo, Bioderma.
The average Beauty & Style fan in Germany is 28.0 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Face powder, German Dream Nails, Novak Djokovic, with strongest over-indexing on Face powder (16.35× the country average). Demographically, the Beauty & Style audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty & Style fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 28.0 |
| Estimated audience size | 702,529 |
Audience persona
The typical Beauty & Style fan in Germany is more female, around 28.0 years old, with strong Individualism tendencies and a notable affinity for Face powder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 260,299 | 8.29× |
| Nordrhein-Westfalen | 150,097 | 0.98× |
| Rheinland-Pfalz | 53,883 | 1.53× |
| Niedersachsen | 38,180 | 0.56× |
| Brandenburg | 22,968 | 1.05× |
| Thüringen | 8,505 | 0.48× |
| Baden-Württemberg | 7,942 | 0.08× |
| Bremen | 7,732 | 1.29× |
| Bayern | 7,683 | 0.07× |
| Sachsen | 6,877 | 0.2× |
| Sachsen-Anhalt | 6,758 | 0.37× |
| Hessen | 5,921 | 0.11× |
| Schleswig-Holstein | 4,923 | 0.2× |
| Hamburg | 4,859 | 0.31× |
| Mecklenburg-Vorpommern | 4,623 | 0.34× |
| Saarland | 1,313 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Face powder | 16.35× | Beauty & Wellness |
| German Dream Nails | 80.56× | Beauty & Wellness |
| Novak Djokovic | 11.3× | Sports |
| Gong Yoo | 24.06× | Movies & TV |
| Bioderma | 15.1× | Beauty & Wellness |
| Artificial nails | 5.92× | Beauty & Wellness |
| Nail salon | 5.95× | Beauty & Wellness |
| Natural foods | 5.06× | Food & Beverages |
| TikTok | 2.1× | Internet & Social Media |
| Livemusic | 3.68× | Music & Radio |
| Ryanair | 2.78× | Travel & Leisure |
| Apple Store | 7.08× | Shopping |
| Moisturizer | 6.16× | Home & Garden |
| Manicure | 4.61× | Beauty & Wellness |
| TK Maxx | 2.7× | Shopping |
| Blic | 8.01× | News |
| Lip balm | 6.54× | Beauty & Wellness |
| Rossmann | 2.49× | Shopping |
| Jelena Karleuša | 22.97× | Music & Radio |
| H&M | 2.11× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.27 |
| Sustainability | BALANCE | 1.87 |
| Price Sensitivity | PREMIUM | 1.56 |
| Urban Lifestyle | OPEN | 1.54 |
| Quality Awareness | PREMIUM | 1.46 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.4% |
| United States | 13.5% |
| Indonesia | 9.8% |
See Beauty & Style audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Beauty & Style have in Germany?
Beauty & Style has an estimated audience of 702,529 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Beauty & Style fans?
82.2% of Beauty & Style fans are female, 17.8% are male, with an average age of 28.0 years.
Which brands do Beauty & Style fans like most?
Beauty & Style fans show strongest brand affinity for Face powder (16.35×), German Dream Nails (80.56×), and Novak Djokovic (11.3×) over the country average.
Where do Beauty & Style fans live in Germany?
Beauty & Style fans in Germany are most concentrated in Berlin (reach 260,299), Nordrhein-Westfalen (reach 150,097), and Rheinland-Pfalz (reach 53,883). These three regions account for the largest share of the active audience.
What other brands do Beauty & Style fans also like?
Beyond Beauty & Style itself, the audience over-indexes on German Dream Nails (80.56×), Novak Djokovic (11.3×), Gong Yoo (24.06×), and Bioderma (15.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty & Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.