Rascasse Audience Intelligence

Beauty & Style Audience in Germany

A data profile of the people who buy, follow and care about Beauty & Style in Germany — modelled from more than twelve digital signal sources. Beauty & Style has an estimated audience of 702,529 people in Germany.

#11among Beauty in Germany#3851among Topic in Germany#153in Beauty & Wellness

The average Beauty & Style fan in Germany is 28.0 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Face powder, Novak Djokovic, Succulent plant, with strongest over-indexing on Face powder (15.71× the country average).

Demographically, the Beauty & Style audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beauty & Style fan in Germany is more female, around 28.0 years old, with strong Individualism tendencies and a notable affinity for Face powder.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty & Style profile in Germany.

Audience size
703K
in Germany
Gender
82.2%♀
17.8% male
Age
28.0
average years
Country rank
#8832
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty & Style fans

82.2% are female, 17.8% are male, average age 28.0.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Beauty & Style audience in Germany
MetricValue
Female82.2%
Male17.8%
Average age28.0
Estimated audience size702,529
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Beauty & Style audience in Germany
Age bracketShare%
16-1953%
20-2922%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Beauty & Style audience comes from Germany.

Worldwide audience distribution share by country for Beauty & Style
CountryShare
Japan22.4%
United States13.5%
Indonesia9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty & Style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beauty & Style fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K7.75×
02Rheinland-Pfalz~40K1.17×
03Brandenburg~20K1.03×
04Bremen~6K1.01×
05Saarland~8K0.98×
06Schleswig-Holstein~20K0.95×
07Thüringen~20K0.95×
08Mecklenburg-Vorpommern~10K0.95×
09Sachsen-Anhalt~20K0.94×
10Nordrhein-Westfalen~100K0.93×
11Sachsen~30K0.92×
12Hamburg~10K0.92×
13Bayern~100K0.90×
14Baden-Württemberg~90K0.90×
15Hessen~50K0.90×
16Niedersachsen~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Beauty & Style, Germany
0.82×1.00×7.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty & Style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty & Style audience
#·InterestCategoryAffinity×
01German Dream NailsBeauty & Wellness46.22×
02Gong YooMovies & TV20.00×
03Press on nailsBeauty & Wellness18.20×
04DermalogicaBeauty & Wellness17.97×
05Sevilla FCSports16.63×
06Face powderBeauty & Wellness15.71×
07BiodermaBeauty & Wellness13.78×
08Kiehl'sBeauty & Wellness10.91×
09Novak DjokovicSports10.74×
10BlicNews9.53×
11Jutarnji listNews9.16×
12Slim-fit pantsFashion & Accessoires8.50×
13Succulent plantHome & Garden8.39×
14Kanal DMovies & TV8.08×
15Apple StoreShopping7.25×
16Non-alcoholic beverageFood & Beverages6.79×
17Affiliate marketingBusiness & Career6.41×
18ShellacBeauty & Wellness6.34×
19Nail salonBeauty & Wellness6.13×
20Flowering plantHome & Garden5.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty & Style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty & Style audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.98×
ExtroversionTHRILL1.60×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty & Style audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty & Style have in Germany?

Beauty & Style has an estimated audience of 702,529 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Beauty & Style fans?

82.2% of Beauty & Style fans are female, 17.8% are male, with an average age of 28.0 years.

03

Which brands do Beauty & Style fans like most?

Beauty & Style fans show strongest brand affinity for Face powder (15.71×), Novak Djokovic (10.74×), and Succulent plant (8.39×) over the country average.

04

Where do Beauty & Style fans live in Germany?

Beauty & Style fans in Germany are most concentrated in Berlin (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty & Style fans also like?

Beyond Beauty & Style itself, the audience over-indexes on Novak Djokovic (10.74×), Succulent plant (8.39×), German Dream Nails (46.22×), and Jutarnji list (9.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in Germany

See Beauty & Style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beauty & Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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