Rascasse Audience Intelligence

Dermalogica Target Market in Germany

A data profile of the people who buy, follow and care about Dermalogica in Germany — modelled from more than twelve digital signal sources. Dermalogica has an estimated audience of 312,901 people in Germany.

#25among Personal care in Germany#2148among Brand in Germany#239in Beauty & Wellness

The average Dermalogica fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleaning, Day spa, Cleanser, with strongest over-indexing on Cleaning (26.26× the country average).

Demographically, the Dermalogica audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dermalogica fan in Germany is more female, around 33.7 years old, with strong Individualism tendencies and a notable affinity for Cleaning.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dermalogica profile in Germany.

Audience size
313K
in Germany
Gender
82.0%♀
18.0% male
Age
33.7
average years
Country rank
#16794
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dermalogica

82.0% are female, 18.0% are male, average age 33.7.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Dermalogica audience in Germany
MetricValue
Female82.0%
Male18.0%
Average age33.7
Estimated audience size312,901
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Dermalogica audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Dermalogica audience comes from Germany.

Worldwide audience distribution share by country for Dermalogica
CountryShare
United States35.6%
United Kingdom15.7%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dermalogica audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dermalogica customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K2.12×
02Berlin~20K1.48×
03Nordrhein-Westfalen~90K1.38×
04Schleswig-Holstein~10K1.24×
05Hessen~20K1.02×
06Rheinland-Pfalz~20K1.00×
07Bremen~3K0.98×
08Baden-Württemberg~40K0.93×
09Bayern~50K0.91×
10Niedersachsen~30K0.91×
11Brandenburg~8K0.87×
12Saarland~3K0.82×
13Mecklenburg-Vorpommern~5K0.79×
14Thüringen~5K0.69×
15Sachsen~10K0.67×
16Sachsen-Anhalt~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Dermalogica, Germany
0.58×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dermalogica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dermalogica audience
#·InterestCategoryAffinity×
01SkinCeuticalsBeauty & Wellness46.89×
02CleanserBeauty & Wellness32.76×
03Day spaBeauty & Wellness27.06×
04CleaningHome & Garden26.26×
05Eyes Lips FaceBeauty & Wellness23.42×
06Lip balmBeauty & Wellness19.19×
07MoisturizerHome & Garden17.33×
08Facial careBeauty & Wellness15.15×
09Artificial nailsBeauty & Wellness12.85×
10Manicure & PedicureBeauty & Wellness12.48×
11CleanlinessHome & Garden12.28×
12Makeup brushBeauty & Wellness11.44×
13Self-helpHealth10.00×
14Anti-aging creamBeauty & Wellness9.67×
15Makeup TutorialsBeauty & Wellness9.64×
16PedicureBeauty & Wellness8.62×
17Stranger ThingsMovies & TV7.09×
18RedditInternet & Social Media5.99×
19SupermanMovies & TV5.98×
20TikTokInternet & Social Media4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dermalogica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dermalogica audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.57×
MindfulnessBALANCE3.51×
Career OrientationPOWER3.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dermalogica audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.98×
SpiritualityBALANCE1.36×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dermalogica's target market in Germany?

Dermalogica's target market in Germany covers an estimated 312,901 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dermalogica customers?

82.0% of the Dermalogica audience are female, 18.0% are male, with an average age of 33.7 years.

03

Which brands do Dermalogica fans like most?

Dermalogica fans show strongest brand affinity for Cleaning (26.26×), Day spa (27.06×), and Cleanser (32.76×) over the country average.

04

Where do Dermalogica fans live in Germany?

Dermalogica fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dermalogica fans also like?

Beyond Dermalogica itself, the audience over-indexes on Day spa (27.06×), Cleanser (32.76×), SkinCeuticals (46.89×), and Moisturizer (17.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Dermalogica audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dermalogica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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