Dermalogica Audience in Germany
Dermalogica has an estimated audience of 313,471 people in Germany. 82.0% are female, 18.0% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleaning, Day spa, Cleanser, SkinCeuticals, Moisturizer.
The average Dermalogica fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleaning, Day spa, Cleanser, with strongest over-indexing on Cleaning (26.26× the country average). Demographically, the Dermalogica audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Dermalogica fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 33.7 |
| Estimated audience size | 313,471 |
Audience persona
The typical Dermalogica fan in Germany is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,892 | 1.41× |
| Bayern | 46,112 | 0.92× |
| Baden-Württemberg | 40,992 | 0.96× |
| Niedersachsen | 27,878 | 0.92× |
| Hessen | 24,592 | 1.03× |
| Berlin | 21,381 | 1.53× |
| Rheinland-Pfalz | 16,075 | 1.02× |
| Hamburg | 15,690 | 2.21× |
| Schleswig-Holstein | 14,536 | 1.29× |
| Sachsen | 9,695 | 0.63× |
| Brandenburg | 8,037 | 0.83× |
| Thüringen | 4,697 | 0.59× |
| Mecklenburg-Vorpommern | 4,297 | 0.72× |
| Bremen | 2,645 | 0.99× |
| Saarland | 2,632 | 0.68× |
| Sachsen-Anhalt | 2,272 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleaning | 26.26× | Home & Garden |
| Day spa | 27.06× | Beauty & Wellness |
| Cleanser | 32.76× | Beauty & Wellness |
| SkinCeuticals | 46.89× | Beauty & Wellness |
| Moisturizer | 17.33× | Home & Garden |
| Lip balm | 19.19× | Beauty & Wellness |
| Artificial nails | 12.85× | Beauty & Wellness |
| TikTok | 4.43× | Internet & Social Media |
| Euphoria | 5.37× | Movies & TV |
| Cleanliness | 12.28× | Home & Garden |
| Stranger Things | 7.09× | Movies & TV |
| Facial care | 15.15× | Beauty & Wellness |
| Self-help | 10× | Health |
| 5.99× | Internet & Social Media | |
| Superman | 5.98× | Movies & TV |
| Manicure & Pedicure | 12.48× | Beauty & Wellness |
| Pedicure | 8.62× | Beauty & Wellness |
| Makeup Tutorials | 9.64× | Beauty & Wellness |
| Anti-aging cream | 9.67× | Beauty & Wellness |
| Makeup brush | 11.44× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.79 |
| Travelling | THRILL | 2.1 |
| Convenience Orientation | PREMIUM | 2.09 |
| DIY Mentality | THRILL | 1.93 |
| Sustainability | BALANCE | 1.71 |
| Luxury Orientation | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| United Kingdom | 16.6% |
| Canada | 5.3% |
See Dermalogica audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Dermalogica have in Germany?
Dermalogica has an estimated audience of 313,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dermalogica fans?
82.0% of Dermalogica fans are female, 18.0% are male, with an average age of 33.7 years.
Which brands do Dermalogica fans like most?
Dermalogica fans show strongest brand affinity for Cleaning (26.26×), Day spa (27.06×), and Cleanser (32.76×) over the country average.
Where do Dermalogica fans live in Germany?
Dermalogica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,892), Bayern (reach 46,112), and Baden-Württemberg (reach 40,992). These three regions account for the largest share of the active audience.
What other brands do Dermalogica fans also like?
Beyond Dermalogica itself, the audience over-indexes on Day spa (27.06×), Cleanser (32.76×), SkinCeuticals (46.89×), and Moisturizer (17.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dermalogica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.