Tom Kim Audience in United States

Tom Kim has an estimated audience of 343,735 people in United States. 35.9% are female, 64.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: PGA Tour, Ryder Cup, Autism Awareness, Diabetes mellitus awareness, Bethany Hamilton.

The average Tom Kim fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PGA Tour, Ryder Cup, Autism Awareness, with strongest over-indexing on PGA Tour (6.29× the country average). Demographically, the Tom Kim audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Tom Kim fans

Demographic split for Tom Kim audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.8
Estimated audience size343,735

Audience persona

The typical Tom Kim fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for PGA Tour.

Top regions in United States

Top regions ranked by reach for Tom Kim in United States
RegionReachAffinity
California32,2930.85×
Texas25,8450.87×
Florida24,2371.04×
New York18,4490.96×
Pennsylvania13,1861.14×
Ohio13,0901.24×
North Carolina12,7861.24×
Illinois12,7081.11×
Michigan11,8341.32×
Georgia11,1431.05×
Massachusetts10,0661.49×
New Jersey9,2241.06×
Virginia8,2900.99×
Arizona7,3011.04×
South Carolina6,9751.35×
Minnesota6,7401.37×
Connecticut6,4931.88×
Tennessee6,4880.94×
Indiana6,1590.98×
Wisconsin5,9971.16×
Colorado5,7851.07×
Washington5,6260.82×
Missouri5,3030.96×
Kentucky5,0441.17×
Maryland4,7430.8×
Alabama4,2020.88×
Iowa3,1561.11×
Oklahoma3,1010.81×
Oregon3,0590.78×
Louisiana2,9640.67×
Kansas2,7941.03×
Nevada2,7200.82×
Utah2,4870.81×
Arkansas2,0330.72×
Nebraska1,9541.13×
Hawaii1,9351.31×
Mississippi1,7620.62×
New Hampshire1,6461.22×
Idaho1,5270.89×
Maine1,2761.04×
Rhode Island1,2231.12×
West Virginia1,0830.68×
Washington, District of Columbia9700.94×
Montana9290.97×
New Mexico8910.52×
South Dakota7850.99×
Delaware7610.8×
North Dakota7461.06×
Vermont6541.08×
Wyoming3730.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Kim audience
BrandAffinityCategory
PGA Tour6.29×Sports
Ryder Cup10.37×Sports
Autism Awareness9.77×Health
Diabetes mellitus awareness6.5×Health
Bethany Hamilton33.16×Sports
Singer-songwriter3.1×Music & Radio
Microblogging6.69×Technology & Electronics
LPGA8.84×Sports
Brooks Koepka13.34×Sports
Golf2.37×Sports
Justin Rose9.66×Sports
Indianapolis Motor Speedway8.42×Sports
Income tax6.95×Business & Career
FC Bayern Munich3.77×Sports
Houston Astros4.58×Sports
Toyota Supra7.92×Cars & Mobility
The Players Championship18.9×Sports
TopGolf4.53×Sports
The Open Championship3.96×Sports
Tiger Woods4.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Kim audience
TraitClusterScore
Risk AppetiteTHRILL1.85
Family OrientationCONSERVATISM1.74
Luxury OrientationPREMIUM1.59
PatriotismCONSERVATISM1.5
SustainabilityBALANCE1.27
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Tom Kim
CountryShare
United States65.6%
United Kingdom8.4%
Canada7.2%

See Tom Kim audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Tom Kim have in United States?

Tom Kim has an estimated audience of 343,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Kim fans?

35.9% of Tom Kim fans are female, 64.1% are male, with an average age of 36.8 years.

Which brands do Tom Kim fans like most?

Tom Kim fans show strongest brand affinity for PGA Tour (6.29×), Ryder Cup (10.37×), and Autism Awareness (9.77×) over the country average.

Where do Tom Kim fans live in United States?

Tom Kim fans in United States are most concentrated in California (reach 32,293), Texas (reach 25,845), and Florida (reach 24,237). These three regions account for the largest share of the active audience.

What other brands do Tom Kim fans also like?

Beyond Tom Kim itself, the audience over-indexes on Ryder Cup (10.37×), Autism Awareness (9.77×), Diabetes mellitus awareness (6.5×), and Bethany Hamilton (33.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Kim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.