Rascasse Audience Intelligence

Tom Kim Audience in United States

A data profile of the people who buy, follow and care about Tom Kim in United States — modelled from more than twelve digital signal sources. Tom Kim has an estimated audience of 436,117 people in United States.

#91among Golf in United States#9723among Person in United States#3900in Sports

The average Tom Kim fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ryder Cup, PGA Tour, Bethany Hamilton, with strongest over-indexing on Ryder Cup (10.39× the country average).

Demographically, the Tom Kim audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Kim fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Kim profile in United States.

Audience size
436K
in United States
Gender
33.7%♀
66.3% male
Age
42.4
average years
Country rank
#39640
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Kim fans

33.7% are female, 66.3% are male, average age 42.4.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Tom Kim audience in United States
MetricValue
Female33.7%
Male66.3%
Average age42.4
Estimated audience size436,117
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Tom Kim audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3918%
40-4920%
50+31%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Tom Kim audience comes from United States.

Worldwide audience distribution share by country for Tom Kim
CountryShare
United States67.5%
Canada6.8%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Kim audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Kim fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~7K1.74×
02Massachusetts~10K1.40×
03South Carolina~8K1.37×
04Minnesota~8K1.37×
05Hawaii~2K1.31×
06Michigan~10K1.24×
07New Hampshire~2K1.19×
08Ohio~10K1.18×
09North Carolina~10K1.18×
10Iowa~4K1.18×
11North Dakota<1K1.16×
12Wisconsin~7K1.14×
13Nebraska~2K1.14×
14Kentucky~6K1.13×
15Rhode Island~1K1.11×
16Pennsylvania~10K1.10×
17South Dakota<1K1.09×
18Vermont<1K1.08×
19Illinois~10K1.07×
20Maine~2K1.07×
21Colorado~6K1.04×
22Montana~1K1.04×
23Georgia~10K1.03×
24Arizona~8K1.01×
25Kansas~3K1.01×
26Florida~30K1.00×
27New Jersey~10K1.00×
28Indiana~7K0.96×
29New York~20K0.95×
30Virginia~9K0.95×
31Missouri~6K0.94×
32Washington, District of Columbia~1K0.94×
33Tennessee~7K0.93×
34Alabama~5K0.92×
35Idaho~2K0.92×
36Delaware<1K0.88×
37California~40K0.84×
38Texas~30K0.84×
39Nevada~3K0.83×
40Oklahoma~4K0.82×
41Utah~3K0.82×
42Washington~6K0.81×
43Oregon~4K0.81×
44Maryland~5K0.80×
45Arkansas~3K0.79×
46West Virginia~1K0.78×
47Mississippi~2K0.75×
48Louisiana~4K0.71×
49Alaska<1K0.71×
50New Mexico~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Tom Kim, United States
0.66×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Kim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Kim audience
#·InterestCategoryAffinity×
01Bethany HamiltonSports39.21×
02The Players ChampionshipSports17.88×
03Justin RoseSports14.78×
04Brooks KoepkaSports13.65×
05Arnold PalmerSports10.55×
06Ryder CupSports10.39×
07Phil MickelsonSports10.34×
08LPGASports8.28×
09PGA TourSports5.81×
10Family carCars & Mobility4.83×
11Masters TournamentSports4.62×
12TopGolfSports4.53×
13QVCMovies & TV3.83×
14Weather forecastingHome & Garden3.82×
15FedExBusiness & Career3.19×
16Renewable energyBusiness & Career2.94×
17GolfSports2.65×
18Discount storesShopping2.29×
19Mortgage loansBusiness & Career2.13×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Kim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Kim audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
Family OrientationCONSERVATISM2.61×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Kim audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Kim have in United States?

Tom Kim has an estimated audience of 436,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tom Kim fans?

33.7% of Tom Kim fans are female, 66.3% are male, with an average age of 42.4 years.

03

Which brands do Tom Kim fans like most?

Tom Kim fans show strongest brand affinity for Ryder Cup (10.39×), PGA Tour (5.81×), and Bethany Hamilton (39.21×) over the country average.

04

Where do Tom Kim fans live in United States?

Tom Kim fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Kim fans also like?

Beyond Tom Kim itself, the audience over-indexes on PGA Tour (5.81×), Bethany Hamilton (39.21×), Justin Rose (14.78×), and Golf (2.65×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Tom Kim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Kim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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