Rascasse Audience Intelligence

Kathie Lee Gifford Audience in United States

A data profile of the people who buy, follow and care about Kathie Lee Gifford in United States — modelled from more than twelve digital signal sources. Kathie Lee Gifford has an estimated audience of 892,975 people in United States.

#116among TV personality in United States#5787among Person in United States#4697in Movies & TV

The average Kathie Lee Gifford fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Erin Andrews, Josh Duhamel, Jamiroquai, with strongest over-indexing on Erin Andrews (37.33× the country average).

Demographically, the Kathie Lee Gifford audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kathie Lee Gifford fan in United States is more female, around 46.4 years old, with strong Spirituality tendencies and a notable affinity for Erin Andrews.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kathie Lee Gifford profile in United States.

Audience size
893K
in United States
Gender
77.2%♀
22.8% male
Age
46.4
average years
Country rank
#25531
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kathie Lee Gifford fans

77.2% are female, 22.8% are male, average age 46.4.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Kathie Lee Gifford audience in United States
MetricValue
Female77.2%
Male22.8%
Average age46.4
Estimated audience size892,975
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Kathie Lee Gifford audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3913%
40-4923%
50+42%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Kathie Lee Gifford audience comes from United States.

Worldwide audience distribution share by country for Kathie Lee Gifford
CountryShare
United States74.7%
Canada4.8%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kathie Lee Gifford audience in United States is strongest.

Fig. 05

Top regions by affinity

Kathie Lee Gifford fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.68×
02Arkansas~10K1.56×
03Connecticut~10K1.33×
04Arizona~20K1.27×
05South Carolina~20K1.26×
06North Dakota~2K1.23×
07Oklahoma~10K1.21×
08Tennessee~20K1.19×
09Kentucky~10K1.19×
10Missouri~20K1.18×
11Nebraska~5K1.18×
12Wisconsin~20K1.17×
13Iowa~9K1.17×
14West Virginia~5K1.13×
15Ohio~30K1.12×
16Maine~4K1.10×
17Michigan~30K1.09×
18New Jersey~20K1.09×
19Pennsylvania~30K1.07×
20Indiana~20K1.06×
21Rhode Island~3K1.06×
22Virginia~20K1.03×
23New Mexico~4K1.01×
24Kansas~7K1.00×
25Idaho~4K1.00×
26North Carolina~30K0.99×
27Delaware~2K0.98×
28Minnesota~10K0.97×
29Mississippi~7K0.97×
30New Hampshire~3K0.97×
31Louisiana~10K0.96×
32Maryland~10K0.92×
33South Dakota~2K0.92×
34New York~50K0.91×
35Montana~2K0.91×
36Massachusetts~20K0.90×
37Oregon~9K0.87×
38Florida~50K0.86×
39Illinois~30K0.86×
40Washington~10K0.84×
41Alaska~2K0.84×
42Vermont~1K0.81×
43Colorado~10K0.80×
44Texas~60K0.77×
45Utah~6K0.74×
46Georgia~20K0.73×
47Nevada~6K0.73×
48Washington, District of Columbia~2K0.68×
49Hawaii~2K0.65×
50California~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Kathie Lee Gifford, United States
0.64×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kathie Lee Gifford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kathie Lee Gifford audience
#·InterestCategoryAffinity×
01Erin AndrewsSports37.33×
02JamiroquaiMusic & Radio36.66×
03Bethany HamiltonSports29.98×
04Josh DuhamelFashion & Accessoires25.77×
05Seth GreenMovies & TV15.20×
06Rose McGowanMovies & TV14.62×
07Sophia BushMovies & TV13.61×
08Julianne MooreMovies & TV10.28×
09Mariska HargitayMovies & TV9.08×
10Sharon OsbourneMovies & TV8.90×
11Christina ApplegateMovies & TV7.79×
12Robert RedfordMovies & TV7.32×
13Julia RobertsMovies & TV7.22×
14Diane KeatonMovies & TV6.74×
15QVCMovies & TV6.32×
16Duke EnergyHome & Garden6.13×
17Microwave ovenHome & Garden3.89×
18GeneticsKids & Family3.30×
19Hobby LobbyHome & Garden2.44×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kathie Lee Gifford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kathie Lee Gifford audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
Family OrientationCONSERVATISM1.85×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kathie Lee Gifford audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
ExtroversionTHRILL0.75×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kathie Lee Gifford have in United States?

Kathie Lee Gifford has an estimated audience of 892,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kathie Lee Gifford fans?

77.2% of Kathie Lee Gifford fans are female, 22.8% are male, with an average age of 46.4 years.

03

Which brands do Kathie Lee Gifford fans like most?

Kathie Lee Gifford fans show strongest brand affinity for Erin Andrews (37.33×), Josh Duhamel (25.77×), and Jamiroquai (36.66×) over the country average.

04

Where do Kathie Lee Gifford fans live in United States?

Kathie Lee Gifford fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kathie Lee Gifford fans also like?

Beyond Kathie Lee Gifford itself, the audience over-indexes on Josh Duhamel (25.77×), Jamiroquai (36.66×), Diane Keaton (6.74×), and Robert Redford (7.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kathie Lee Gifford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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