Kathie Lee Gifford Audience in United States

Kathie Lee Gifford logo

Kathie Lee Gifford has an estimated audience of 889,029 people in United States. 77.2% are female, 22.8% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: headspace, Grace Slick, Goop, Cryptic crossword, Corona (band).

The average Kathie Lee Gifford fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Grace Slick, Goop, with strongest over-indexing on headspace (29.1× the country average). Demographically, the Kathie Lee Gifford audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Kathie Lee Gifford fans

Demographic split for Kathie Lee Gifford audience in United States
MetricValue
Female77.2%
Male22.8%
Average age46.4
Estimated audience size889,029

Audience persona

The typical Kathie Lee Gifford fan in United States is more female, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Kathie Lee Gifford in United States
RegionReachAffinity
California64,1470.66×
Texas63,5170.83×
Florida51,3290.85×
New York43,3440.87×
Pennsylvania32,1191.07×
Ohio31,9041.16×
North Carolina27,8951.04×
Illinois26,4550.89×
Michigan26,4311.14×
Arizona25,4721.4×
New Jersey24,0741.06×
Alabama23,1451.86×
Virginia22,9851.06×
Georgia20,6320.75×
Tennessee20,4961.15×
Indiana18,3821.13×
Missouri17,5221.22×
Wisconsin15,9021.19×
Washington15,5570.87×
South Carolina15,4721.16×
Maryland14,7610.97×
Massachusetts14,3430.82×
Kentucky14,2691.28×
Oklahoma12,9711.31×
Arkansas12,5771.72×
Minnesota12,1710.96×
Colorado10,9050.78×
Louisiana10,6870.93×
Connecticut9,9191.11×
Iowa8,5361.17×
Oregon8,4600.83×
Kansas7,0731.01×
Mississippi7,0400.96×
Nevada5,7460.67×
Utah5,2020.65×
Nebraska5,1791.16×
West Virginia4,5171.09×
New Mexico4,5091.01×
Idaho4,3500.98×
Maine3,4181.07×
New Hampshire3,0160.86×
Rhode Island2,8871.02×
North Dakota2,2961.26×
Hawaii2,2410.59×
Delaware2,2330.91×
Montana2,0410.83×
South Dakota1,7190.84×
Washington, District of Columbia1,5870.59×
Alaska1,4300.75×
Wyoming1,1180.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kathie Lee Gifford audience
BrandAffinityCategory
headspace29.1×Health
Grace Slick25.56×Music & Radio
Goop12.77×Internet & Social Media
Cryptic crossword36.58×Technology & Electronics
Corona (band)8.27×Music & Radio
Cherish (group)14.61×Music & Radio
Wok8.25×Food & Beverages
Governor of Michigan8.94×Politics & Society
Google Home7.73×Technology & Electronics
Guitar pedalboard21.31×Music & Radio
Whataburger2.06×Food & Beverages
Elsword17.5×Games
Fairy godmother7.95×Literature
Jeep Wagoneer5.86×Cars & Mobility
Home staging5.36×Home & Garden
TV Fanatic10.73×Movies & TV
Jingoism2.07×Politics & Society
Kikar HaShabbat14.92×News
Pillow1.93×Home & Garden
Étretat26.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kathie Lee Gifford audience
TraitClusterScore
Luxury OrientationPREMIUM2.47
Risk AppetiteTHRILL1.73
Family OrientationCONSERVATISM1.54
Price SensitivityPREMIUM1.45
SpiritualityBALANCE1.43
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Kathie Lee Gifford
CountryShare
United States73.6%
Canada4.9%
United Kingdom3.9%

See Kathie Lee Gifford audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Kathie Lee Gifford have in United States?

Kathie Lee Gifford has an estimated audience of 889,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Kathie Lee Gifford fans?

77.2% of Kathie Lee Gifford fans are female, 22.8% are male, with an average age of 46.4 years.

Which brands do Kathie Lee Gifford fans like most?

Kathie Lee Gifford fans show strongest brand affinity for headspace (29.1×), Grace Slick (25.56×), and Goop (12.77×) over the country average.

Where do Kathie Lee Gifford fans live in United States?

Kathie Lee Gifford fans in United States are most concentrated in California (reach 64,147), Texas (reach 63,517), and Florida (reach 51,329). These three regions account for the largest share of the active audience.

What other brands do Kathie Lee Gifford fans also like?

Beyond Kathie Lee Gifford itself, the audience over-indexes on Grace Slick (25.56×), Goop (12.77×), Cryptic crossword (36.58×), and Corona (band) (8.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kathie Lee Gifford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.