Rascasse Audience Intelligence

Christchurch Audience in United States

A data profile of the people who buy, follow and care about Christchurch in United States — modelled from more than twelve digital signal sources. Christchurch has an estimated audience of 506,442 people in United States.

#457among City in United States#3812among POI in United States#2913in Travel & Leisure

The average Christchurch fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bethany Hamilton, Chyler Leigh, Bodrum, with strongest over-indexing on Bethany Hamilton (39.78× the country average).

Demographically, the Christchurch audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christchurch fan in United States is more female, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Bethany Hamilton.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christchurch profile in United States.

Audience size
506K
in United States
Gender
59.3%♀
40.7% male
Age
48.5
average years
Country rank
#36375
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christchurch fans

59.3% are female, 40.7% are male, average age 48.5.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Christchurch audience in United States
MetricValue
Female59.3%
Male40.7%
Average age48.5
Estimated audience size506,442
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Christchurch audience in United States
Age bracketShare%
16-198%
20-299%
30-3912%
40-4920%
50+51%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Christchurch audience comes from United States.

Worldwide audience distribution share by country for Christchurch
CountryShare
New Zealand38.4%
United States13.9%
United Kingdom12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christchurch audience in United States is strongest.

Fig. 05

Top regions by affinity

Christchurch fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.73×
02Hawaii~4K1.70×
03Washington, District of Columbia~2K1.64×
04Idaho~4K1.58×
05Washington~10K1.43×
06New Jersey~20K1.39×
07Virginia~20K1.33×
08Alaska~1K1.23×
09Montana~2K1.22×
10Colorado~9K1.19×
11South Carolina~9K1.17×
12Massachusetts~10K1.14×
13Oregon~7K1.14×
14Maine~2K1.13×
15Florida~40K1.12×
16Pennsylvania~20K1.11×
17California~60K1.10×
18New Hampshire~2K1.10×
19Minnesota~8K1.09×
20New Mexico~3K1.09×
21Illinois~20K1.08×
22Louisiana~7K1.08×
23Vermont<1K1.05×
24Arkansas~4K1.04×
25North Carolina~20K1.02×
26Rhode Island~2K1.02×
27Connecticut~5K1.00×
28New York~30K0.99×
29Utah~4K0.97×
30Kansas~4K0.94×
31Texas~40K0.93×
32Ohio~10K0.92×
33Alabama~7K0.92×
34Wisconsin~7K0.91×
35Delaware~1K0.91×
36Tennessee~9K0.89×
37Maryland~7K0.82×
38Georgia~10K0.79×
39Michigan~10K0.79×
40Missouri~6K0.79×
41South Dakota<1K0.78×
42Indiana~7K0.75×
43North Dakota<1K0.75×
44Oklahoma~4K0.74×
45Nevada~3K0.71×
46Kentucky~4K0.69×
47Iowa~3K0.68×
48Nebraska~2K0.68×
49West Virginia~2K0.65×
50Mississippi~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Christchurch, United States
0.64×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christchurch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christchurch audience
#·InterestCategoryAffinity×
01Bethany HamiltonSports39.78×
02Chyler LeighFashion & Accessoires20.00×
03Celtic FCSports20.00×
04Bayer 04 LeverkusenSports20.00×
05BodrumTravel & Leisure16.23×
06FIFA Club World CupSports14.59×
07UEFA European ChampionshipSports14.38×
08Handmade GiftsKids & Family11.82×
09byu basketballSports9.63×
10Lacey ChabertMovies & TV9.43×
11Dennis QuaidMovies & TV7.66×
12New ZealandTravel & Leisure5.86×
13LebanonTravel & Leisure5.77×
14NazarethTravel & Leisure5.47×
15Hallmark ChannelMovies & TV5.33×
16FedExBusiness & Career2.89×
17Discount storesShopping2.39×
18Mortgage loansBusiness & Career2.11×
19Pizza HutFood & Beverages1.91×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christchurch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christchurch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Community OrientationOPEN1.80×
SpiritualityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christchurch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christchurch have in United States?

Christchurch has an estimated audience of 506,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christchurch fans?

59.3% of Christchurch fans are female, 40.7% are male, with an average age of 48.5 years.

03

Which brands do Christchurch fans like most?

Christchurch fans show strongest brand affinity for Bethany Hamilton (39.78×), Chyler Leigh (20×), and Bodrum (16.23×) over the country average.

04

Where do Christchurch fans live in United States?

Christchurch fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Christchurch fans also like?

Beyond Christchurch itself, the audience over-indexes on Chyler Leigh (20×), Bodrum (16.23×), FIFA Club World Cup (14.59×), and Nazareth (5.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Christchurch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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