Christchurch Audience in United States

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Christchurch has an estimated audience of 506,442 people in United States. 59.3% are female, 40.7% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Electrolyte, Jeep Wagoneer, Emperor Entertainment Group, Elsword.

The average Christchurch fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Electrolyte, Jeep Wagoneer, with strongest over-indexing on UK garage (13.54× the country average). Demographically, the Christchurch audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Christchurch fans

Demographic split for Christchurch audience in United States
MetricValue
Female59.3%
Male40.7%
Average age48.5
Estimated audience size506,442

Audience persona

The typical Christchurch fan in United States is more female, around 48.5 years old, with strong Risk Appetite tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Christchurch in United States
RegionReachAffinity
California56,3981.01×
Texas44,1091.01×
Florida41,0151.2×
New York28,5371.01×
Pennsylvania20,8401.22×
New Jersey19,9151.55×
Arizona19,7781.91×
Illinois19,6501.16×
Virginia17,5961.43×
North Carolina16,8341.1×
Ohio15,5561×
Washington14,6261.44×
Georgia12,3940.79×
Michigan10,5420.8×
Massachusetts10,4131.04×
South Carolina9,8211.29×
Tennessee9,5310.94×
Colorado8,6041.08×
Louisiana7,5931.16×
Indiana6,9800.75×
Wisconsin6,9140.91×
Maryland6,7520.78×
Missouri6,5310.8×
Oregon6,2971.08×
Alabama5,9410.84×
Minnesota5,9230.82×
Connecticut5,0721×
Arkansas4,6381.11×
Idaho4,4031.73×
Kentucky4,3240.68×
Oklahoma3,9830.71×
Utah3,9020.86×
Kansas3,8810.97×
Hawaii3,2611.5×
New Mexico2,9021.14×
Nevada2,8280.58×
Washington, District of Columbia2,5671.69×
Iowa2,4740.59×
Mississippi2,3000.55×
New Hampshire2,2081.11×
Montana1,6991.21×
Rhode Island1,6611.03×
Maine1,5580.86×
Nebraska1,3470.53×
Delaware1,2380.89×
Alaska1,1831.09×
West Virginia1,0840.46×
Vermont7850.88×
South Dakota7050.6×
Wyoming4960.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christchurch audience
BrandAffinityCategory
UK garage13.54×Music & Radio
Electrolyte9.03×Health
Jeep Wagoneer9.57×Cars & Mobility
Emperor Entertainment Group20×Business & Career
Elsword20×Games
Nationality2.07×Politics & Society
Stamp collecting4.36×Home & Garden
Penn & Teller7.58×Movies & TV
Staycation2.67×Home & Garden
Israel1.69×Travel & Leisure
JDSU2.28×Business & Career
Laneige3.54×Beauty & Wellness
La Opinión4.55×News
Nebraska1.6×Travel & Leisure
Home staging2.95×Home & Garden
Horror punk6.04×Music & Radio
On the Border Mexican Grill & Cantina3.75×Food & Beverages
Corona (band)3×Music & Radio
Iowa Lottery4.8×Games
Grammarly1.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christchurch audience
TraitClusterScore
Risk AppetiteTHRILL1.67
SpiritualityBALANCE1.53
TravellingTHRILL1.49
Pet OwnershipJOY1.45
Community OrientationOPEN1.42
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Christchurch
CountryShare
New Zealand38.4%
United States14.0%
United Kingdom12.0%

See Christchurch audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Christchurch have in United States?

Christchurch has an estimated audience of 506,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Christchurch fans?

59.3% of Christchurch fans are female, 40.7% are male, with an average age of 48.5 years.

Which brands do Christchurch fans like most?

Christchurch fans show strongest brand affinity for UK garage (13.54×), Electrolyte (9.03×), and Jeep Wagoneer (9.57×) over the country average.

Where do Christchurch fans live in United States?

Christchurch fans in United States are most concentrated in California (reach 56,398), Texas (reach 44,109), and Florida (reach 41,015). These three regions account for the largest share of the active audience.

What other brands do Christchurch fans also like?

Beyond Christchurch itself, the audience over-indexes on Electrolyte (9.03×), Jeep Wagoneer (9.57×), Emperor Entertainment Group (20×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christchurch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.