Moomin Audience in United States

Moomin has an estimated audience of 271,353 people in United States. 49.4% are female, 50.6% are male, average age 30.4. Top regions: California, New York, Texas. Top brand affinities: Moomin (1990 TV series), Indomie, Tim Tam, FedEx Ground, Digimon.

The average Moomin fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moomin (1990 TV series), Indomie, Tim Tam, with strongest over-indexing on Moomin (1990 TV series) (241.34× the country average). Demographically, the Moomin audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character · Subtype: Singer-songwriter

Demographics of Moomin fans

Demographic split for Moomin audience in United States
MetricValue
Female49.4%
Male50.6%
Average age30.4
Estimated audience size271,353

Audience persona

The typical Moomin fan in United States is balanced, around 30.4 years old, with strong Design Affinity tendencies and a notable affinity for Moomin (1990 TV series).

Top regions in United States

Top regions ranked by reach for Moomin in United States
RegionReachAffinity
California44,7831.5×
New York20,8021.37×
Texas20,3780.87×
Florida13,2180.72×
Washington10,5671.94×
Illinois9,2891.03×
Pennsylvania8,3910.92×
Massachusetts7,5541.41×
North Carolina7,2040.88×
Virginia7,1411.08×
Ohio6,7540.81×
Georgia6,7280.8×
Michigan6,5980.93×
New Jersey6,2660.91×
Oregon5,6231.81×
Arizona5,3040.96×
Minnesota5,0701.3×
Maryland4,5480.97×
Colorado4,3361.01×
Tennessee4,3200.79×
Indiana3,8290.77×
Wisconsin3,7770.93×
Missouri3,4200.78×
Hawaii2,8752.46×
Connecticut2,7961.03×
Kentucky2,7950.82×
Utah2,7291.12×
South Carolina2,7240.67×
Nevada2,4710.94×
Alabama2,4550.65×
Oklahoma2,2950.76×
Louisiana2,1310.61×
Kansas1,6590.78×
Iowa1,6560.74×
Arkansas1,5830.71×
Idaho1,3100.96×
Washington, District of Columbia1,2741.56×
Maine1,2721.31×
Mississippi1,1820.53×
New Mexico1,1350.83×
New Hampshire1,1241.05×
Nebraska9690.71×
Rhode Island9501.1×
Alaska8291.43×
Vermont8111.7×
West Virginia8020.64×
Montana6140.82×
Delaware5050.67×
North Dakota3730.67×
South Dakota3330.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moomin audience
BrandAffinityCategory
Moomin (1990 TV series)241.34×Movies & TV
Indomie185.38×Food & Beverages
Tim Tam143.07×Food & Beverages
FedEx Ground39.15×Business & Career
Digimon52.1×Kids & Family
Nordic countries33.54×Travel & Leisure
Progresso109.28×Food & Beverages
Relaxation technique20×Health
Clue (film)29.39×Movies & TV
The Smurfs (film)88.32×Movies & TV
Astrid Lindgren244.76×Literature
Fukuoka SoftBank Hawks67.23×Sports
Tove Jansson135.61×Literature
Wedgwood75.32×Home & Garden
Yomiuri Giants71.13×Sports
Yu-Gi-Oh!19.54×Literature
Orix Buffaloes74.95×Sports
Beams21.42×Fashion & Accessoires
Hokkaido Nippon-Ham Fighters70.58×Sports
Juan Cuadrado151.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moomin audience
TraitClusterScore
Design AffinityPREMIUM2.74
Luxury OrientationPREMIUM2.3
Quality AwarenessPREMIUM2.04
DIY MentalityTHRILL1.89
Convenience OrientationPREMIUM1.71
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Moomin
CountryShare
Japan51.7%
Finland8.3%
United States5.2%

See Moomin audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Moomin have in United States?

Moomin has an estimated audience of 271,353 people in United States, concentrated in California and New York.

What is the gender split and age of Moomin fans?

49.4% of Moomin fans are female, 50.6% are male, with an average age of 30.4 years.

Which brands do Moomin fans like most?

Moomin fans show strongest brand affinity for Moomin (1990 TV series) (241.34×), Indomie (185.38×), and Tim Tam (143.07×) over the country average.

Where do Moomin fans live in United States?

Moomin fans in United States are most concentrated in California (reach 44,783), New York (reach 20,802), and Texas (reach 20,378). These three regions account for the largest share of the active audience.

What other brands do Moomin fans also like?

Beyond Moomin itself, the audience over-indexes on Indomie (185.38×), Tim Tam (143.07×), FedEx Ground (39.15×), and Digimon (52.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moomin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.