Orix Buffaloes Audience in United States

Orix Buffaloes logo

Orix Buffaloes has an estimated audience of 278,598 people in United States. 52.6% are female, 47.4% are male, average age 36.1. Top regions: New York, California, Ohio. Top brand affinities: Keen (shoe company), Alaska, Janitor, Minnesota, Pro-Ject.

The average Orix Buffaloes fan in United States is 36.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Ohio. Top brand affinities include Keen (shoe company), Alaska, Janitor, with strongest over-indexing on Keen (shoe company) (18.26× the country average). Demographically, the Orix Buffaloes audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Orix Buffaloes fans

Demographic split for Orix Buffaloes audience in United States
MetricValue
Female52.6%
Male47.4%
Average age36.1
Estimated audience size278,598

Audience persona

The typical Orix Buffaloes fan in United States is balanced, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keen (shoe company).

Top regions in United States

Top regions ranked by reach for Orix Buffaloes in United States
RegionReachAffinity
New York49,7863.2×
California26,7620.87×
Ohio18,9112.2×
Texas13,6500.57×
Illinois12,9631.4×
Florida12,2340.65×
Pennsylvania10,2471.09×
New Jersey9,7831.38×
Louisiana9,5962.67×
Tennessee9,1041.63×
Arizona8,4701.49×
Virginia8,2061.21×
Indiana7,4541.46×
Nevada7,2512.69×
Michigan7,0590.97×
North Carolina6,9370.83×
Maryland6,5511.37×
Massachusetts5,9401.08×
Alabama4,5951.18×
Kentucky4,3681.25×
Mississippi3,6631.6×
Washington3,6350.65×
Georgia3,5620.42×
Arkansas3,3401.46×
Colorado2,8240.64×
Iowa2,7351.19×
Connecticut2,3410.84×
Kansas2,1710.99×
Missouri2,1220.47×
Hawaii2,0991.75×
Rhode Island1,8122.04×
Wisconsin1,7430.42×
South Carolina1,6040.38×
Oregon1,4170.44×
Washington, District of Columbia1,2541.5×
Minnesota1,0360.26×
New Hampshire8380.76×
West Virginia7910.61×
Utah7700.31×
Oklahoma7470.24×
Nebraska6080.44×
Delaware5890.77×
Idaho5880.42×
New Mexico5820.42×
Maine4660.47×
Alaska3510.59×
Montana2230.29×
Vermont2120.43×
North Dakota1900.33×
Wyoming1840.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orix Buffaloes audience
BrandAffinityCategory
Keen (shoe company)18.26×Fashion & Accessoires
Alaska2.89×Travel & Leisure
Janitor10.35×Home & Garden
Minnesota2.46×Travel & Leisure
Pro-Ject5.49×Music & Radio
Product design2.28×Business & Career
Nebraska3.02×Travel & Leisure
Combat sport1.6×Sports
Urban Outfitters1.83×Shopping
JDSU2.79×Business & Career
Mothercare2.9×Kids & Family
Sinaloa3.08×Travel & Leisure
Justice2.38×Politics & Society
Staycation2.39×Home & Garden
Nationality1.52×Politics & Society
Home staging3.65×Home & Garden
Google Analytics3.19×Internet & Social Media
UK garage3.38×Music & Radio
Strategic human resource planning5.48×Business & Career
John Key14.07×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orix Buffaloes audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.16
Sports ActivityPOWER1.14
PatriotismCONSERVATISM1.14
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Orix Buffaloes
CountryShare
United States51.8%
Japan18.0%
United Kingdom6.5%

See Orix Buffaloes audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Orix Buffaloes have in United States?

Orix Buffaloes has an estimated audience of 278,598 people in United States, concentrated in New York and California.

What is the gender split and age of Orix Buffaloes fans?

52.6% of Orix Buffaloes fans are female, 47.4% are male, with an average age of 36.1 years.

Which brands do Orix Buffaloes fans like most?

Orix Buffaloes fans show strongest brand affinity for Keen (shoe company) (18.26×), Alaska (2.89×), and Janitor (10.35×) over the country average.

Where do Orix Buffaloes fans live in United States?

Orix Buffaloes fans in United States are most concentrated in New York (reach 49,786), California (reach 26,762), and Ohio (reach 18,911). These three regions account for the largest share of the active audience.

What other brands do Orix Buffaloes fans also like?

Beyond Orix Buffaloes itself, the audience over-indexes on Alaska (2.89×), Janitor (10.35×), Minnesota (2.46×), and Pro-Ject (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orix Buffaloes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.