Rascasse Audience Intelligence

Wedgwood Target Market in United States

A data profile of the people who buy, follow and care about Wedgwood in United States — modelled from more than twelve digital signal sources. Wedgwood has an estimated audience of 283,571 people in United States.

#5156among Brand in United States#1711in Home & Garden

The average Wedgwood fan in United States is 43.7 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include City Bank, Laffy Taffy, Moomin, with strongest over-indexing on City Bank (18.86× the country average).

Demographically, the Wedgwood audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedgwood fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for City Bank.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedgwood profile in United States.

Audience size
284K
in United States
Gender
64.6%♀
35.4% male
Age
43.7
average years
Country rank
#49746
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wedgwood

64.6% are female, 35.4% are male, average age 43.7.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Wedgwood audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.7
Estimated audience size283,571
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Wedgwood audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Wedgwood audience comes from United States.

Worldwide audience distribution share by country for Wedgwood
CountryShare
Japan27.8%
United States24.2%
United Kingdom13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedgwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedgwood customers by region in United States
#RegionReachAffinity×
01Washington~70K13.06×
02Texas~40K1.47×
03New York~20K1.34×
04New Jersey~9K1.31×
05California~40K1.30×
06Massachusetts~7K1.19×
07Washington, District of Columbia<1K1.13×
08Michigan~7K1.01×
09Oregon~3K1.00×
10Alaska<1K1.00×
11Vermont<1K0.98×
12Alabama~4K0.97×
13Hawaii~1K0.96×
14Virginia~7K0.95×
15Ohio~8K0.93×
16Connecticut~3K0.92×
17New Hampshire~1K0.92×
18Maine<1K0.92×
19Rhode Island<1K0.92×
20North Dakota<1K0.92×
21South Dakota<1K0.91×
22Montana<1K0.90×
23Delaware<1K0.90×
24Maryland~4K0.88×
25Missouri~4K0.88×
26West Virginia~1K0.88×
27Colorado~4K0.87×
28Pennsylvania~8K0.86×
29Oklahoma~3K0.86×
30Idaho~1K0.86×
31Georgia~7K0.84×
32Louisiana~3K0.84×
33Illinois~8K0.83×
34Mississippi~2K0.83×
35New Mexico~1K0.83×
36Nebraska~1K0.81×
37Arkansas~2K0.80×
38Kansas~2K0.80×
39Nevada~2K0.79×
40North Carolina~7K0.78×
41South Carolina~3K0.77×
42Wisconsin~3K0.76×
43Utah~2K0.76×
44Iowa~2K0.76×
45Kentucky~3K0.75×
46Tennessee~4K0.74×
47Minnesota~3K0.74×
48Arizona~4K0.72×
49Indiana~4K0.71×
50Florida~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Wedgwood, United States
0.70×1.00×13.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedgwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedgwood audience
#·InterestCategoryAffinity×
01Laffy TaffyFood & Beverages81.61×
02MoominLiterature75.32×
03Makita ToolsHome & Garden19.91×
04City BankBusiness & Career18.86×
05TeppanyakiFood & Beverages18.86×
06Pep GuardiolaSports18.86×
07Night at the MuseumMovies & TV16.02×
08ChandelierHome & Garden10.59×
09Single-family detached homeHome & Garden7.06×
10QVCMovies & TV4.80×
11FedExBusiness & Career4.14×
12Renewable energyBusiness & Career3.58×
13Mortgage loansBusiness & Career3.53×
14Diaper bagKids & Family3.43×
15Discount storesShopping3.27×
16Shopping mallsShopping2.67×
17PinterestInternet & Social Media2.46×
18AirbnbTravel & Leisure2.40×
19Planet FitnessSports2.37×
20FurnitureHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedgwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedgwood audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.02×
Career OrientationPOWER2.62×
Quality AwarenessPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedgwood audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wedgwood's target market in United States?

Wedgwood's target market in United States covers an estimated 283,571 people, concentrated in Washington and California.

02

What is the gender split and age of Wedgwood customers?

64.6% of the Wedgwood audience are female, 35.4% are male, with an average age of 43.7 years.

03

Which brands do Wedgwood fans like most?

Wedgwood fans show strongest brand affinity for City Bank (18.86×), Laffy Taffy (81.61×), and Moomin (75.32×) over the country average.

04

Where do Wedgwood fans live in United States?

Wedgwood fans in United States are most concentrated in Washington (reach ~70K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wedgwood fans also like?

Beyond Wedgwood itself, the audience over-indexes on Laffy Taffy (81.61×), Moomin (75.32×), Teppanyaki (18.86×), and Mortgage loans (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wedgwood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedgwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →