Wedgwood Audience in United States

Wedgwood logo

Wedgwood has an estimated audience of 245,280 people in United States. 64.6% are female, 35.4% are male, average age 43.7. Top regions: California, Washington, Texas. Top brand affinities: Lulu 黃路梓茵, Hebe, Home equity, Moe Howard, Hector (musician).

The average Wedgwood fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Lulu 黃路梓茵, Hebe, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (18.86× the country average). Demographically, the Wedgwood audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Wedgwood fans

Demographic split for Wedgwood audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.7
Estimated audience size245,280

Audience persona

The typical Wedgwood fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Wedgwood in United States
RegionReachAffinity
California49,1001.58×
Washington41,3177.31×
Texas32,9971.36×
New York26,1491.66×
Florida14,3370.75×
New Jersey11,6421.62×
Illinois9,0560.96×
Pennsylvania8,9870.95×
Michigan8,7821.19×
Ohio8,4850.98×
Georgia8,2070.95×
Massachusetts8,1811.47×
Virginia7,5401.1×
North Carolina7,1970.85×
Maryland4,5290.93×
Arizona4,2060.73×
Alabama4,1991.07×
Missouri4,1970.92×
Colorado3,8380.86×
Tennessee3,8300.68×
Oregon3,7891.17×
Indiana3,5060.68×
Connecticut2,8841.02×
South Carolina2,8520.67×
Wisconsin2,8510.67×
Louisiana2,6610.73×
Minnesota2,6560.66×
Oklahoma2,2610.72×
Kentucky2,1510.61×
Nevada2,0340.75×
Utah1,4900.59×
Arkansas1,3480.58×
Mississippi1,3440.58×
Kansas1,3230.6×
Washington, District of Columbia1,1791.39×
Hawaii1,1370.94×
Iowa1,0360.45×
Idaho9260.66×
West Virginia8950.68×
New Hampshire8850.8×
New Mexico8330.59×
Maine8260.82×
Rhode Island7690.86×
Delaware6120.79×
Alaska6071.01×
Nebraska6070.43×
Montana4980.64×
Vermont4760.96×
South Dakota3690.57×
North Dakota3590.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wedgwood audience
BrandAffinityCategory
Lulu 黃路梓茵18.86×Movies & TV
Hebe20.5×Home & Garden
Home equity2.52×Home & Garden
Moe Howard11.97×Movies & TV
Hector (musician)13.54×Music & Radio
Nebraska Cornhuskers football3.45×Sports
JDSU2.76×Business & Career
Fairy godmother5.9×Literature
Urban horticulture2.72×Home & Garden
Sinaloa2.58×Travel & Leisure
The Nice Guys4.54×Movies & TV
Stamp collecting2.63×Home & Garden
Staycation1.77×Home & Garden
Grammarly2.45×Business & Career
Information sensitivity4.6×Technology & Electronics
Nipsey Hussle2.82×Music & Radio
Home staging2.52×Home & Garden
Howard County, Maryland5.63×Travel & Leisure
edureka17.04×Business & Career
Sailor2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wedgwood audience
TraitClusterScore
IndulgenceJOY2.79
Career OrientationPOWER1.98
Quality AwarenessPREMIUM1.79
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.53
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Wedgwood
CountryShare
Japan27.8%
United States25.7%
United Kingdom12.9%

See Wedgwood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wedgwood have in United States?

Wedgwood has an estimated audience of 245,280 people in United States, concentrated in California and Washington.

What is the gender split and age of Wedgwood fans?

64.6% of Wedgwood fans are female, 35.4% are male, with an average age of 43.7 years.

Which brands do Wedgwood fans like most?

Wedgwood fans show strongest brand affinity for Lulu 黃路梓茵 (18.86×), Hebe (20.5×), and Home equity (2.52×) over the country average.

Where do Wedgwood fans live in United States?

Wedgwood fans in United States are most concentrated in California (reach 49,100), Washington (reach 41,317), and Texas (reach 32,997). These three regions account for the largest share of the active audience.

What other brands do Wedgwood fans also like?

Beyond Wedgwood itself, the audience over-indexes on Hebe (20.5×), Home equity (2.52×), Moe Howard (11.97×), and Hector (musician) (13.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedgwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.