Wedgwood Audience in United States
Wedgwood has an estimated audience of 245,280 people in United States. 64.6% are female, 35.4% are male, average age 43.7. Top regions: California, Washington, Texas. Top brand affinities: Moomin, Planet Fitness, Laffy Taffy, Jean Paul Gaultier, Teppanyaki.
The average Wedgwood fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Moomin, Planet Fitness, Laffy Taffy, with strongest over-indexing on Moomin (134.27× the country average). Demographically, the Wedgwood audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Wedgwood fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 43.7 |
| Estimated audience size | 245,280 |
Audience persona
The typical Wedgwood fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Moomin.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,100 | 1.58× |
| Washington | 41,317 | 7.31× |
| Texas | 32,997 | 1.36× |
| New York | 26,149 | 1.66× |
| Florida | 14,337 | 0.75× |
| New Jersey | 11,642 | 1.62× |
| Illinois | 9,056 | 0.96× |
| Pennsylvania | 8,987 | 0.95× |
| Michigan | 8,782 | 1.19× |
| Ohio | 8,485 | 0.98× |
| Georgia | 8,207 | 0.95× |
| Massachusetts | 8,181 | 1.47× |
| Virginia | 7,540 | 1.1× |
| North Carolina | 7,197 | 0.85× |
| Maryland | 4,529 | 0.93× |
| Arizona | 4,206 | 0.73× |
| Alabama | 4,199 | 1.07× |
| Missouri | 4,197 | 0.92× |
| Colorado | 3,838 | 0.86× |
| Tennessee | 3,830 | 0.68× |
| Oregon | 3,789 | 1.17× |
| Indiana | 3,506 | 0.68× |
| Connecticut | 2,884 | 1.02× |
| South Carolina | 2,852 | 0.67× |
| Wisconsin | 2,851 | 0.67× |
| Louisiana | 2,661 | 0.73× |
| Minnesota | 2,656 | 0.66× |
| Oklahoma | 2,261 | 0.72× |
| Kentucky | 2,151 | 0.61× |
| Nevada | 2,034 | 0.75× |
| Utah | 1,490 | 0.59× |
| Arkansas | 1,348 | 0.58× |
| Mississippi | 1,344 | 0.58× |
| Kansas | 1,323 | 0.6× |
| Washington, District of Columbia | 1,179 | 1.39× |
| Hawaii | 1,137 | 0.94× |
| Iowa | 1,036 | 0.45× |
| Idaho | 926 | 0.66× |
| West Virginia | 895 | 0.68× |
| New Hampshire | 885 | 0.8× |
| New Mexico | 833 | 0.59× |
| Maine | 826 | 0.82× |
| Rhode Island | 769 | 0.86× |
| Delaware | 612 | 0.79× |
| Alaska | 607 | 1.01× |
| Nebraska | 607 | 0.43× |
| Montana | 498 | 0.64× |
| Vermont | 476 | 0.96× |
| South Dakota | 369 | 0.57× |
| North Dakota | 359 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moomin | 134.27× | Literature |
| Planet Fitness | 4.43× | Sports |
| Laffy Taffy | 62.19× | Food & Beverages |
| Jean Paul Gaultier | 15.63× | Fashion & Accessoires |
| Teppanyaki | 15.02× | Food & Beverages |
| Clarinet | 5.75× | Music & Radio |
| Metaphysics | 3.45× | Business & Career |
| Golf Channel | 3.57× | Sports |
| Monogram | 8.1× | Home & Garden |
| Bass guitar | 2.89× | Music & Radio |
| Largemouth bass | 5.56× | Food & Beverages |
| Saxophone | 5.37× | Music & Radio |
| Ponytail | 5.99× | Fashion & Accessoires |
| Non-fiction books | 4.07× | Literature |
| Cello | 4.95× | Music & Radio |
| Makita Tools | 15.93× | Home & Garden |
| Hobby Lobby | 2× | Home & Garden |
| Funko | 5.55× | Kids & Family |
| Hiking trails | 4.7× | Sports |
| Fly fishing | 3.37× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.79 |
| Career Orientation | POWER | 1.98 |
| Quality Awareness | PREMIUM | 1.79 |
| Luxury Orientation | PREMIUM | 1.75 |
| Design Affinity | PREMIUM | 1.53 |
| Price Sensitivity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.8% |
| United States | 25.7% |
| United Kingdom | 12.9% |
See Wedgwood audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Wedgwood have in United States?
Wedgwood has an estimated audience of 245,280 people in United States, concentrated in California and Washington.
What is the gender split and age of Wedgwood fans?
64.6% of Wedgwood fans are female, 35.4% are male, with an average age of 43.7 years.
Which brands do Wedgwood fans like most?
Wedgwood fans show strongest brand affinity for Moomin (134.27×), Planet Fitness (4.43×), and Laffy Taffy (62.19×) over the country average.
Where do Wedgwood fans live in United States?
Wedgwood fans in United States are most concentrated in California (reach 49,100), Washington (reach 41,317), and Texas (reach 32,997). These three regions account for the largest share of the active audience.
What other brands do Wedgwood fans also like?
Beyond Wedgwood itself, the audience over-indexes on Planet Fitness (4.43×), Laffy Taffy (62.19×), Jean Paul Gaultier (15.63×), and Teppanyaki (15.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wedgwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.