Fukuoka SoftBank Hawks Audience in United States

Fukuoka SoftBank Hawks logo

Fukuoka SoftBank Hawks has an estimated audience of 481,072 people in United States. 50.2% are female, 49.8% are male, average age 32.9. Top regions: New York, California, Ohio. Top brand affinities: Historic site, Emperor Entertainment Group, Keen (shoe company), Fairy godmother, Vocal harmony.

The average Fukuoka SoftBank Hawks fan in United States is 32.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Ohio. Top brand affinities include Historic site, Emperor Entertainment Group, Keen (shoe company), with strongest over-indexing on Historic site (7.93× the country average). Demographically, the Fukuoka SoftBank Hawks audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Fukuoka SoftBank Hawks fans

Demographic split for Fukuoka SoftBank Hawks audience in United States
MetricValue
Female50.2%
Male49.8%
Average age32.9
Estimated audience size481,072

Audience persona

The typical Fukuoka SoftBank Hawks fan in United States is balanced, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Fukuoka SoftBank Hawks in United States
RegionReachAffinity
New York70,1402.61×
California43,0060.81×
Ohio30,5652.06×
Florida25,5000.78×
Texas23,1390.56×
Illinois21,9811.37×
Pennsylvania17,1311.06×
New Jersey17,0561.39×
Louisiana15,0292.42×
Tennessee14,1771.47×
Nevada14,0703.02×
Arizona13,5181.38×
Virginia13,4941.15×
Michigan12,3760.98×
North Carolina12,1900.84×
Maryland11,4391.38×
Indiana10,3581.18×
Massachusetts9,1230.96×
Alabama8,7501.3×
Kentucky8,0931.34×
Hawaii7,2383.5×
Georgia6,4580.44×
Mississippi5,5711.41×
Colorado5,4320.72×
Arkansas4,8091.21×
Rhode Island4,5122.95×
Washington4,0900.42×
Missouri3,9750.51×
Iowa3,7120.94×
Wisconsin3,6750.51×
Connecticut3,4530.72×
Kansas3,4520.91×
South Carolina3,3210.46×
Oregon2,2910.42×
Minnesota1,8790.27×
Washington, District of Columbia1,6811.16×
Utah1,6210.38×
Oklahoma1,5130.28×
West Virginia1,4110.63×
Nebraska1,3920.58×
Delaware1,2100.91×
New Mexico9230.38×
New Hampshire7750.41×
Maine7270.42×
Idaho6030.25×
Montana4550.34×
South Dakota3810.34×
Alaska3650.35×
Vermont3480.41×
North Dakota3280.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fukuoka SoftBank Hawks audience
BrandAffinityCategory
Historic site7.93×Arts & Culture
Emperor Entertainment Group20×Business & Career
Keen (shoe company)10.8×Fashion & Accessoires
Fairy godmother12.32×Literature
Vocal harmony7.28×Music & Radio
Governor of Michigan11.09×Politics & Society
Goop7.66×Internet & Social Media
Hipster12.11×Politics & Society
Mathcore9.98×Music & Radio
Alaska1.92×Travel & Leisure
Grinch4.42×Movies & TV
Home construction1.55×Home & Garden
Penn & Teller8.9×Movies & TV
Dental hygienist7.16×Health
Nationality2.14×Politics & Society
Harlow11.79×Travel & Leisure
JDSU3×Business & Career
Mothercare3.14×Kids & Family
Cherish (group)8.63×Music & Radio
TV Fanatic8.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fukuoka SoftBank Hawks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
Luxury OrientationPREMIUM1.37
Early Adopter MentalityPOWER1.19
Price SensitivityPREMIUM1.15
DIY MentalityTHRILL1.1
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Fukuoka SoftBank Hawks
CountryShare
Japan85.6%
United States8.7%
Taiwan1.0%

See Fukuoka SoftBank Hawks audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Fukuoka SoftBank Hawks have in United States?

Fukuoka SoftBank Hawks has an estimated audience of 481,072 people in United States, concentrated in New York and California.

What is the gender split and age of Fukuoka SoftBank Hawks fans?

50.2% of Fukuoka SoftBank Hawks fans are female, 49.8% are male, with an average age of 32.9 years.

Which brands do Fukuoka SoftBank Hawks fans like most?

Fukuoka SoftBank Hawks fans show strongest brand affinity for Historic site (7.93×), Emperor Entertainment Group (20×), and Keen (shoe company) (10.8×) over the country average.

Where do Fukuoka SoftBank Hawks fans live in United States?

Fukuoka SoftBank Hawks fans in United States are most concentrated in New York (reach 70,140), California (reach 43,006), and Ohio (reach 30,565). These three regions account for the largest share of the active audience.

What other brands do Fukuoka SoftBank Hawks fans also like?

Beyond Fukuoka SoftBank Hawks itself, the audience over-indexes on Emperor Entertainment Group (20×), Keen (shoe company) (10.8×), Fairy godmother (12.32×), and Vocal harmony (7.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fukuoka SoftBank Hawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.