Rascasse Audience Intelligence

The Smurfs (film) Audience in United States

A data profile of the people who buy, follow and care about The Smurfs (film) in United States — modelled from more than twelve digital signal sources. The Smurfs (film) has an estimated audience of 316,009 people in United States.

#4220among Movie / TV Show / Series in United States#8541in Movies & TV

The average The Smurfs (film) fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Anderson Silva, Pinky and the Brain, with strongest over-indexing on City Bank (165.97× the country average).

Demographically, the The Smurfs (film) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Smurfs (film) fan in United States is more female, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for City Bank.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Smurfs (film) profile in United States.

Audience size
316K
in United States
Gender
65.4%♀
34.6% male
Age
33.7
average years
Country rank
#47057
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Smurfs (film) viewers

65.4% are female, 34.6% are male, average age 33.7.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for The Smurfs (film) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.7
Estimated audience size316,009
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the The Smurfs (film) audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

32.8%

of the worldwide The Smurfs (film) audience comes from United States.

Worldwide audience distribution share by country for The Smurfs (film)
CountryShare
United States32.8%
Mexico9.7%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Smurfs (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Smurfs (film) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~1K1.44×
02Mississippi~4K1.33×
03Alabama~6K1.32×
04Maryland~7K1.31×
05Texas~30K1.26×
06Arizona~8K1.25×
07West Virginia~2K1.20×
08Louisiana~5K1.19×
09Kentucky~5K1.17×
10Washington, District of Columbia~1K1.15×
11New Mexico~2K1.14×
12California~40K1.13×
13Georgia~10K1.13×
14North Carolina~10K1.10×
15Nevada~3K1.10×
16Arkansas~3K1.09×
17Rhode Island~1K1.09×
18Tennessee~7K1.08×
19Indiana~6K1.08×
20Oklahoma~4K1.08×
21Michigan~9K1.07×
22New York~20K1.05×
23Florida~20K1.04×
24Ohio~10K1.03×
25Illinois~10K1.02×
26South Carolina~5K1.00×
27Pennsylvania~10K0.97×
28Oregon~4K0.96×
29South Dakota<1K0.96×
30New Jersey~8K0.95×
31Virginia~7K0.95×
32Missouri~5K0.94×
33Iowa~2K0.94×
34Kansas~2K0.92×
35Alaska<1K0.91×
36North Dakota<1K0.91×
37Washington~6K0.89×
38Colorado~4K0.88×
39Wisconsin~4K0.88×
40Massachusetts~5K0.86×
41Montana<1K0.86×
42New Hampshire~1K0.85×
43Utah~2K0.84×
44Nebraska~1K0.82×
45Minnesota~4K0.81×
46Idaho~1K0.81×
47Vermont<1K0.81×
48Maine<1K0.79×
49Connecticut~2K0.71×
50Hawaii<1K0.67×
Fig. 06

Affinity by region

Affinity by region — The Smurfs (film), United States
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Smurfs (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Smurfs (film) audience
#·InterestCategoryAffinity×
01Anderson SilvaSports354.37×
02Pinky and the BrainMovies & TV192.43×
03City BankBusiness & Career165.97×
04Shark TaleMovies & TV101.26×
05MoominLiterature88.32×
06MegamindMovies & TV68.18×
07Wreck-It RalphMovies & TV45.50×
08Space JamMovies & TV43.74×
09RugratsMovies & TV37.28×
10Kung Fu PandaMovies & TV31.47×
11MonstersMovies & TV26.94×
12Finding NemoMovies & TV22.64×
13ShrekMovies & TV20.71×
14GarfieldMovies & TV20.00×
15WALL-EMovies & TV19.65×
16Scooby-DooMovies & TV18.13×
17Revenge (TV series)Movies & TV17.30×
18ZootopiaMovies & TV13.93×
19Pizza HutFood & Beverages5.45×
20SubwayFood & Beverages5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Smurfs (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Smurfs (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.47×
Price SensitivityPREMIUM1.64×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Smurfs (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
TravellingTHRILL0.64×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Smurfs (film) have in United States?

The Smurfs (film) has an estimated audience of 316,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Smurfs (film) viewers?

65.4% of The Smurfs (film) fans are female, 34.6% are male, with an average age of 33.7 years.

03

Which brands do The Smurfs (film) fans like most?

The Smurfs (film) fans show strongest brand affinity for City Bank (165.97×), Anderson Silva (354.37×), and Pinky and the Brain (192.43×) over the country average.

04

Where do The Smurfs (film) fans live in United States?

The Smurfs (film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Smurfs (film) fans also like?

Beyond The Smurfs (film) itself, the audience over-indexes on Anderson Silva (354.37×), Pinky and the Brain (192.43×), Shark Tale (101.26×), and Megamind (68.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Smurfs (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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