The Smurfs (film) Audience in United States

The Smurfs (film) logo

The Smurfs (film) has an estimated audience of 319,420 people in United States. 65.4% are female, 34.6% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Anderson Silva, Pinky and the Brain, Scooby-Doo, Shark Tale, Megamind.

The average The Smurfs (film) fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anderson Silva, Pinky and the Brain, Scooby-Doo, with strongest over-indexing on Anderson Silva (221.61× the country average). Demographically, the The Smurfs (film) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Smurfs (film) fans

Demographic split for The Smurfs (film) audience in United States
MetricValue
Female65.4%
Male34.6%
Average age33.7
Estimated audience size319,420

Audience persona

The typical The Smurfs (film) fan in United States is more female, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Anderson Silva.

Top regions in United States

Top regions ranked by reach for The Smurfs (film) in United States
RegionReachAffinity
California41,2521.17×
Texas36,0601.31×
Florida22,7871.05×
New York20,0841.13×
Illinois11,4531.08×
Georgia11,3271.15×
Pennsylvania11,0241.03×
North Carolina10,8801.13×
Ohio10,5741.07×
Michigan9,1021.09×
Arizona8,2601.27×
New Jersey7,8960.97×
Virginia7,7110.99×
Maryland7,2901.33×
Tennessee7,1431.11×
Indiana6,5361.12×
Washington5,9060.92×
Alabama5,8461.31×
Massachusetts5,2600.84×
Louisiana5,0091.22×
South Carolina4,9381.03×
Kentucky4,7901.2×
Missouri4,7030.91×
Colorado4,4320.88×
Wisconsin4,2850.89×
Oklahoma3,8001.07×
Minnesota3,7350.82×
Oregon3,5900.98×
Mississippi3,4491.31×
Nevada3,4281.11×
Arkansas2,8301.08×
Iowa2,4470.93×
Utah2,4060.84×
Kansas2,3850.95×
Connecticut2,0560.64×
New Mexico1,7791.11×
West Virginia1,7301.16×
Delaware1,3041.48×
Nebraska1,2620.79×
Idaho1,1750.73×
Rhode Island1,1671.15×
New Hampshire1,0390.83×
Washington, District of Columbia1,0241.07×
Maine8160.71×
Hawaii7560.55×
Montana7000.79×
South Dakota5870.79×
Alaska5450.8×
North Dakota5400.82×
Vermont3820.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Smurfs (film) audience
BrandAffinityCategory
Anderson Silva221.61×Sports
Pinky and the Brain109.7×Movies & TV
Scooby-Doo19.3×Movies & TV
Shark Tale68.15×Movies & TV
Megamind41.81×Movies & TV
City Bank148.51×Business & Career
Space Jam43.35×Movies & TV
Shrek20.1×Movies & TV
Monsters23.71×Movies & TV
Wreck-It Ralph31.74×Movies & TV
Moomin82.1×Literature
Kung Fu Panda27.44×Movies & TV
Rugrats29.18×Movies & TV
Finding Nemo20.95×Movies & TV
Ice Age (franchise)23.93×Movies & TV
Zootopia13×Movies & TV
WALL-E20.03×Movies & TV
Garfield18.17×Movies & TV
Night at the Museum20×Movies & TV
Hair Extensions5.22×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Smurfs (film) audience
TraitClusterScore
Convenience OrientationPREMIUM1.36
Need for SecurityCONSERVATISM1.34
TraditionCONSERVATISM1.26
Risk AppetiteTHRILL1.16
Price SensitivityPREMIUM1.16
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for The Smurfs (film)
CountryShare
United States38.9%
United Kingdom9.9%
Mexico5.3%

See The Smurfs (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Smurfs (film) have in United States?

The Smurfs (film) has an estimated audience of 319,420 people in United States, concentrated in California and Texas.

What is the gender split and age of The Smurfs (film) fans?

65.4% of The Smurfs (film) fans are female, 34.6% are male, with an average age of 33.7 years.

Which brands do The Smurfs (film) fans like most?

The Smurfs (film) fans show strongest brand affinity for Anderson Silva (221.61×), Pinky and the Brain (109.7×), and Scooby-Doo (19.3×) over the country average.

Where do The Smurfs (film) fans live in United States?

The Smurfs (film) fans in United States are most concentrated in California (reach 41,252), Texas (reach 36,060), and Florida (reach 22,787). These three regions account for the largest share of the active audience.

What other brands do The Smurfs (film) fans also like?

Beyond The Smurfs (film) itself, the audience over-indexes on Pinky and the Brain (109.7×), Scooby-Doo (19.3×), Shark Tale (68.15×), and Megamind (41.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Smurfs (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.