Rascasse Audience Intelligence

Moomin (1990 TV series) Audience in United States

A data profile of the people who buy, follow and care about Moomin (1990 TV series) in United States — modelled from more than twelve digital signal sources. Moomin (1990 TV series) has an estimated audience of 607,174 people in United States.

#2812among Movie / TV Show / Series in United States#6080in Movies & TV

The average Moomin (1990 TV series) fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Moomin, City Bank, Yard House, with strongest over-indexing on Moomin (241.34× the country average).

Demographically, the Moomin (1990 TV series) audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moomin (1990 TV series) fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Moomin.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moomin (1990 TV series) profile in United States.

Audience size
607K
in United States
Gender
40.5%♀
59.5% male
Age
30.5
average years
Country rank
#32572
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moomin (1990 TV series) viewers

40.5% are female, 59.5% are male, average age 30.5.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Moomin (1990 TV series) audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.5
Estimated audience size607,174
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Moomin (1990 TV series) audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3912%
40-4911%
50+9%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Moomin (1990 TV series) audience comes from United States.

Worldwide audience distribution share by country for Moomin (1990 TV series)
CountryShare
United States20.4%
Japan13.4%
United Kingdom12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moomin (1990 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Moomin (1990 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.36×
02Washington~20K2.05×
03Oregon~10K1.78×
04Vermont~2K1.66×
05Washington, District of Columbia~3K1.53×
06New York~50K1.46×
07California~100K1.44×
08Alaska~2K1.44×
09Massachusetts~20K1.37×
10Maine~3K1.35×
11Minnesota~10K1.30×
12Rhode Island~2K1.13×
13Utah~6K1.11×
14New Hampshire~3K1.09×
15Connecticut~6K1.05×
16Virginia~20K1.03×
17Illinois~20K1.01×
18Colorado~9K0.99×
19Maryland~10K0.98×
20Idaho~3K0.96×
21Arizona~10K0.93×
22Pennsylvania~20K0.92×
23Wisconsin~8K0.92×
24New Jersey~10K0.91×
25Nevada~5K0.91×
26Michigan~10K0.89×
27North Carolina~20K0.87×
28New Mexico~3K0.87×
29Montana~1K0.87×
30Texas~40K0.83×
31Kentucky~6K0.81×
32Kansas~4K0.81×
33Missouri~8K0.79×
34Ohio~10K0.78×
35Georgia~10K0.78×
36Oklahoma~5K0.77×
37Tennessee~9K0.76×
38Indiana~8K0.76×
39Arkansas~4K0.76×
40Iowa~4K0.76×
41North Dakota<1K0.76×
42Nebraska~2K0.75×
43Delaware~1K0.75×
44South Dakota~1K0.72×
45West Virginia~2K0.71×
46Florida~30K0.70×
47South Carolina~6K0.66×
48Alabama~5K0.65×
49Louisiana~5K0.63×
50Mississippi~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Moomin (1990 TV series), United States
0.59×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moomin (1990 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moomin (1990 TV series) audience
#·InterestCategoryAffinity×
01MoominLiterature241.34×
02Bad CompanyMusic & Radio26.95×
03Michael CeraMovies & TV20.81×
04City BankBusiness & Career19.32×
05Alvin and the ChipmunksMusic & Radio19.32×
06Thandie NewtonMovies & TV19.32×
07Luke PerryMovies & TV19.32×
08Cath KidstonFashion & Accessoires17.79×
09Yard HouseFood & Beverages17.30×
10International educationBusiness & Career17.12×
11Felicity JonesMovies & TV16.00×
12Concept artArts & Culture13.59×
13See's CandiesShopping13.48×
14MonogramHome & Garden12.71×
15Discount TireShopping10.58×
16Best WesternTravel & Leisure9.18×
17Graphic novelLiterature7.02×
18Google DriveTechnology & Electronics4.81×
19WhataburgerFood & Beverages4.29×
20Digital artArts & Culture4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moomin (1990 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moomin (1990 TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Design AffinityPREMIUM1.79×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moomin (1990 TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Need for SecurityCONSERVATISM0.91×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moomin (1990 TV series) have in United States?

Moomin (1990 TV series) has an estimated audience of 607,174 people in United States, concentrated in California and New York.

02

What is the gender split and age of Moomin (1990 TV series) viewers?

40.5% of Moomin (1990 TV series) fans are female, 59.5% are male, with an average age of 30.5 years.

03

Which brands do Moomin (1990 TV series) fans like most?

Moomin (1990 TV series) fans show strongest brand affinity for Moomin (241.34×), City Bank (19.32×), and Yard House (17.3×) over the country average.

04

Where do Moomin (1990 TV series) fans live in United States?

Moomin (1990 TV series) fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Moomin (1990 TV series) fans also like?

Beyond Moomin (1990 TV series) itself, the audience over-indexes on City Bank (19.32×), Yard House (17.3×), Discount Tire (10.58×), and Alvin and the Chipmunks (19.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moomin (1990 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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