Moomin (1990 TV series) Audience in United States

Moomin (1990 TV series) has an estimated audience of 602,841 people in United States. 40.5% are female, 59.5% are male, average age 30.5. Top regions: California, New York, Texas. Top brand affinities: Moomin, Anime and manga fandom, Alvin and the Chipmunks, Google Drive, Digital art.

The average Moomin (1990 TV series) fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moomin, Anime and manga fandom, Alvin and the Chipmunks, with strongest over-indexing on Moomin (206.43× the country average). Demographically, the Moomin (1990 TV series) audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Moomin (1990 TV series) fans

Demographic split for Moomin (1990 TV series) audience in United States
MetricValue
Female40.5%
Male59.5%
Average age30.5
Estimated audience size602,841

Audience persona

The typical Moomin (1990 TV series) fan in United States is more male, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Moomin.

Top regions in United States

Top regions ranked by reach for Moomin (1990 TV series) in United States
RegionReachAffinity
California99,4901.5×
New York46,2131.37×
Texas45,2710.87×
Florida29,3660.72×
Washington23,4771.94×
Illinois20,6361.03×
Pennsylvania18,6410.92×
Massachusetts16,7821.41×
North Carolina16,0050.88×
Virginia15,8641.08×
Ohio15,0040.81×
Georgia14,9470.8×
Michigan14,6580.93×
New Jersey13,9210.91×
Oregon12,4911.81×
Arizona11,7820.96×
Minnesota11,2641.3×
Maryland10,1050.97×
Colorado9,6331.01×
Tennessee9,5980.79×
Indiana8,5070.77×
Wisconsin8,3920.93×
Missouri7,5980.78×
Hawaii6,3872.46×
Connecticut6,2121.03×
Kentucky6,2100.82×
Utah6,0631.12×
South Carolina6,0530.67×
Nevada5,4900.94×
Alabama5,4550.65×
Oklahoma5,0990.76×
Louisiana4,7350.61×
Kansas3,6850.78×
Iowa3,6800.74×
Arkansas3,5160.71×
Idaho2,9110.96×
Washington, District of Columbia2,8301.56×
Maine2,8271.31×
Mississippi2,6250.53×
New Mexico2,5220.83×
New Hampshire2,4981.05×
Nebraska2,1530.71×
Rhode Island2,1121.1×
Alaska1,8411.43×
Vermont1,8021.7×
West Virginia1,7830.64×
Montana1,3640.82×
Delaware1,1210.67×
North Dakota8290.67×
South Dakota7400.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moomin (1990 TV series) audience
BrandAffinityCategory
Moomin206.43×Literature
Anime and manga fandom8.7×Literature
Alvin and the Chipmunks19.32×Music & Radio
Google Drive4.87×Technology & Electronics
Digital art7.93×Arts & Culture
Collectible card game9.14×Games
Luxury Travel12.86×Travel & Leisure
Thandie Newton19.32×Movies & TV
Yard House9.93×Food & Beverages
Discount Tire5.68×Shopping
Luke Perry19.32×Movies & TV
Björk19.53×Music & Radio
Planet Fitness3.36×Sports
Blended whiskey10.57×Food & Beverages
Cath Kidston15.9×Fashion & Accessoires
Michael Cera14.1×Movies & TV
Graphic novel8.58×Literature
Felicity Jones17.96×Movies & TV
Diaper bag5.21×Kids & Family
JBL11.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moomin (1990 TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM3.89
LGBTQ+ IdentityOPEN1.63
Design AffinityPREMIUM1.6
Quality AwarenessPREMIUM1.47
TraditionCONSERVATISM1.4
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Moomin (1990 TV series)
CountryShare
United States20.5%
Japan13.5%
United Kingdom13.2%

See Moomin (1990 TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Moomin (1990 TV series) have in United States?

Moomin (1990 TV series) has an estimated audience of 602,841 people in United States, concentrated in California and New York.

What is the gender split and age of Moomin (1990 TV series) fans?

40.5% of Moomin (1990 TV series) fans are female, 59.5% are male, with an average age of 30.5 years.

Which brands do Moomin (1990 TV series) fans like most?

Moomin (1990 TV series) fans show strongest brand affinity for Moomin (206.43×), Anime and manga fandom (8.7×), and Alvin and the Chipmunks (19.32×) over the country average.

Where do Moomin (1990 TV series) fans live in United States?

Moomin (1990 TV series) fans in United States are most concentrated in California (reach 99,490), New York (reach 46,213), and Texas (reach 45,271). These three regions account for the largest share of the active audience.

What other brands do Moomin (1990 TV series) fans also like?

Beyond Moomin (1990 TV series) itself, the audience over-indexes on Anime and manga fandom (8.7×), Alvin and the Chipmunks (19.32×), Google Drive (4.87×), and Digital art (7.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moomin (1990 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.