Rascasse Audience Intelligence

Schoolhouse Rock! Audience in United States

A data profile of the people who buy, follow and care about Schoolhouse Rock! in United States — modelled from more than twelve digital signal sources. Schoolhouse Rock! has an estimated audience of 440,675 people in United States.

#168among Animation in United States#3474among Movie / TV Show / Series in United States#7289in Movies & TV

The average Schoolhouse Rock! fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Knight Rider (1982 TV series), Lost in Space, with strongest over-indexing on Tony Danza (158.01× the country average).

Demographically, the Schoolhouse Rock! audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schoolhouse Rock! fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schoolhouse Rock! profile in United States.

Audience size
441K
in United States
Gender
48.9%♀
51.1% male
Age
40.4
average years
Country rank
#39395
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schoolhouse Rock! viewers

48.9% are female, 51.1% are male, average age 40.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Schoolhouse Rock! audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.4
Estimated audience size440,675
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Schoolhouse Rock! audience in United States
Age bracketShare%
16-1928%
20-2910%
30-3910%
40-4925%
50+27%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Schoolhouse Rock! audience comes from United States.

Worldwide audience distribution share by country for Schoolhouse Rock!
CountryShare
United States87.7%
Canada3.2%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schoolhouse Rock! audience in United States is strongest.

Fig. 05

Top regions by affinity

Schoolhouse Rock! fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.27×
02Alabama~8K1.22×
03Kentucky~7K1.19×
04Arkansas~4K1.19×
05Maine~2K1.17×
06Missouri~8K1.15×
07Louisiana~7K1.14×
08Kansas~4K1.14×
09Washington, District of Columbia~2K1.13×
10Indiana~9K1.12×
11Georgia~20K1.11×
12New Hampshire~2K1.11×
13Ohio~20K1.10×
14Michigan~10K1.10×
15West Virginia~2K1.10×
16Tennessee~10K1.09×
17Idaho~2K1.09×
18Oregon~6K1.08×
19Oklahoma~5K1.08×
20Virginia~10K1.07×
21Iowa~4K1.06×
22Vermont<1K1.05×
23North Carolina~10K1.04×
24Wisconsin~7K1.04×
25Montana~1K1.01×
26Alaska<1K1.01×
27Maryland~8K1.00×
28South Carolina~7K1.00×
29Illinois~10K0.98×
30Utah~4K0.98×
31Mississippi~4K0.98×
32Pennsylvania~10K0.97×
33Washington~9K0.97×
34Nebraska~2K0.96×
35Massachusetts~8K0.93×
36South Dakota<1K0.93×
37Connecticut~4K0.92×
38Minnesota~6K0.90×
39Colorado~6K0.89×
40Rhode Island~1K0.89×
41Delaware~1K0.89×
42Arizona~8K0.84×
43Nevada~4K0.83×
44California~40K0.81×
45Texas~30K0.81×
46Florida~20K0.79×
47New York~20K0.79×
48Hawaii~1K0.77×
49New Mexico~2K0.76×
50New Jersey~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Schoolhouse Rock!, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schoolhouse Rock! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schoolhouse Rock! audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV158.01×
02Knight Rider (1982 TV series)Movies & TV123.03×
03Lost in SpaceMovies & TV99.33×
04ColumboMovies & TV72.39×
05Lost (TV series)Movies & TV69.81×
06RoseanneMovies & TV49.65×
07The X-FilesMovies & TV31.43×
08Hawaii Five-0Movies & TV25.97×
0930 RockMovies & TV17.64×
10Christopher WalkenMovies & TV14.63×
11Neve CampbellMovies & TV14.63×
12Victoria JusticeMovies & TV14.63×
1324 (TV series)Movies & TV14.63×
14Die HardMovies & TV14.63×
15David HasselhoffMovies & TV14.63×
16House of Cards (U.S. TV series)Movies & TV14.63×
17Changing HabitsHealth12.56×
18Christian BaleMovies & TV9.59×
19Beverly Hills, 90210Movies & TV9.52×
20Wheel of Fortune (U.S. game show)Movies & TV8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schoolhouse Rock! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schoolhouse Rock! audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SpiritualityBALANCE1.70×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schoolhouse Rock! audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Quality AwarenessPREMIUM0.80×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schoolhouse Rock! have in United States?

Schoolhouse Rock! has an estimated audience of 440,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Schoolhouse Rock! viewers?

48.9% of Schoolhouse Rock! fans are female, 51.1% are male, with an average age of 40.4 years.

03

Which brands do Schoolhouse Rock! fans like most?

Schoolhouse Rock! fans show strongest brand affinity for Tony Danza (158.01×), Knight Rider (1982 TV series) (123.03×), and Lost in Space (99.33×) over the country average.

04

Where do Schoolhouse Rock! fans live in United States?

Schoolhouse Rock! fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Schoolhouse Rock! fans also like?

Beyond Schoolhouse Rock! itself, the audience over-indexes on Knight Rider (1982 TV series) (123.03×), Lost in Space (99.33×), Columbo (72.39×), and Roseanne (49.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Schoolhouse Rock!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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