Schoolhouse Rock! Audience in United States

Schoolhouse Rock! logo

Schoolhouse Rock! has an estimated audience of 450,648 people in United States. 48.9% are female, 51.1% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, The Nice Guys, Paisley, Lulu 黃路梓茵, Keenan Allen.

The average Schoolhouse Rock! fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, The Nice Guys, Paisley, with strongest over-indexing on The Halal Guys (75.19× the country average). Demographically, the Schoolhouse Rock! audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Schoolhouse Rock! fans

Demographic split for Schoolhouse Rock! audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.4
Estimated audience size450,648

Audience persona

The typical Schoolhouse Rock! fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Schoolhouse Rock! in United States
RegionReachAffinity
California43,8770.89×
Texas33,0950.85×
Florida25,7650.84×
New York21,4380.85×
Georgia16,6781.2×
Ohio15,7461.13×
Pennsylvania15,4241.02×
Illinois15,1341.01×
North Carolina14,3051.05×
Michigan13,9341.18×
Virginia11,6211.06×
Tennessee10,0811.12×
Washington9,3571.04×
Indiana9,3561.14×
Missouri8,6341.19×
Massachusetts8,5060.96×
New Jersey8,2630.72×
Maryland8,1921.06×
Alabama7,8681.25×
Arizona7,8490.85×
Wisconsin7,0041.03×
South Carolina6,8141.01×
Louisiana6,7751.17×
Colorado6,7040.94×
Kentucky6,2931.11×
Minnesota5,7930.9×
Oregon5,6071.09×
Oklahoma5,1341.03×
Arkansas4,6311.25×
Connecticut4,2520.94×
Utah4,0901.01×
Kansas3,8851.09×
Nevada3,7700.87×
Mississippi3,6090.97×
Iowa3,5950.97×
Idaho2,5451.13×
West Virginia2,1131.01×
Nebraska2,0900.92×
New Hampshire1,9821.12×
Maine1,7731.1×
Washington, District of Columbia1,6881.25×
New Mexico1,5550.69×
Hawaii1,3400.69×
Rhode Island1,2090.84×
Montana1,1600.93×
Delaware1,0200.82×
Wyoming8821.32×
South Dakota8610.83×
Alaska8360.87×
Vermont7620.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schoolhouse Rock! audience
BrandAffinityCategory
The Halal Guys75.19×Food & Beverages
The Nice Guys34.38×Movies & TV
Paisley21.67×Fashion & Accessoires
Lulu 黃路梓茵5.38×Movies & TV
Keenan Allen11.65×Sports
Suhr Guitars30.32×Music & Radio
Israel3×Travel & Leisure
Non-celiac gluten sensitivity13.07×Health
Home staging5.02×Home & Garden
Whataburger1.68×Food & Beverages
Nebraska Cornhuskers football3.28×Sports
Elsword14.63×Games
Google Photos1.85×Technology & Electronics
Personalised Gifts3.11×Home & Garden
Jezebel (film)4.53×Movies & TV
Somerset, Kentucky14.63×Travel & Leisure
Jeep Wagoneer3.6×Cars & Mobility
Grinch2.26×Movies & TV
Layne Staley3.52×Music & Radio
JibJab3.12×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schoolhouse Rock! audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Community OrientationOPEN1.51
Risk AppetiteTHRILL1.41
IndividualismJOY1.4
TraditionCONSERVATISM1.4
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Schoolhouse Rock!
CountryShare
United States88.2%
Canada3.1%
United Kingdom1.4%

See Schoolhouse Rock! audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Schoolhouse Rock! have in United States?

Schoolhouse Rock! has an estimated audience of 450,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Schoolhouse Rock! fans?

48.9% of Schoolhouse Rock! fans are female, 51.1% are male, with an average age of 40.4 years.

Which brands do Schoolhouse Rock! fans like most?

Schoolhouse Rock! fans show strongest brand affinity for The Halal Guys (75.19×), The Nice Guys (34.38×), and Paisley (21.67×) over the country average.

Where do Schoolhouse Rock! fans live in United States?

Schoolhouse Rock! fans in United States are most concentrated in California (reach 43,877), Texas (reach 33,095), and Florida (reach 25,765). These three regions account for the largest share of the active audience.

What other brands do Schoolhouse Rock! fans also like?

Beyond Schoolhouse Rock! itself, the audience over-indexes on The Nice Guys (34.38×), Paisley (21.67×), Lulu 黃路梓茵 (5.38×), and Keenan Allen (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schoolhouse Rock!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.