The Backyardigans Audience in United States

The Backyardigans logo

The Backyardigans has an estimated audience of 825,651 people in United States. 73.5% are female, 26.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Saving, Elsword, edureka, Home staging.

The average The Backyardigans fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Saving, Elsword, with strongest over-indexing on Combat sport (1.52× the country average). Demographically, the The Backyardigans audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The Backyardigans fans

Demographic split for The Backyardigans audience in United States
MetricValue
Female73.5%
Male26.5%
Average age37.5
Estimated audience size825,651

Audience persona

The typical The Backyardigans fan in United States is more female, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for The Backyardigans in United States
RegionReachAffinity
California91,8081.01×
Texas83,7051.18×
Florida67,1241.2×
New York61,0051.32×
North Carolina33,0211.33×
Ohio32,6351.28×
Georgia30,3301.19×
Pennsylvania28,2751.02×
Illinois27,1180.99×
New Jersey26,0391.24×
Michigan22,2991.03×
Indiana20,4741.36×
Virginia18,8910.94×
Tennessee17,0441.03×
South Carolina16,5321.33×
Maryland15,6001.1×
Connecticut14,8511.79×
Massachusetts14,6920.9×
Arizona14,5600.86×
Alabama13,9391.21×
Washington13,2660.8×
Louisiana13,2641.25×
Wisconsin12,461
Mississippi12,2811.81×
Missouri12,1070.91×
Kentucky11,0691.07×
Oklahoma9,5761.04×
Nevada8,9901.13×
Minnesota8,4760.72×
Colorado8,4670.65×
Arkansas7,1121.05×
Oregon6,7380.71×
Utah6,2120.84×
Kansas6,0050.92×
Iowa5,0040.74×
Delaware4,2691.87×
West Virginia4,1481.08×
Nebraska3,7660.91×
Idaho3,2320.78×
New Mexico3,0770.74×
Rhode Island2,6991.03×
Hawaii2,6990.76×
New Hampshire2,1980.68×
Maine2,1210.72×
Washington, District of Columbia1,6950.68×
Montana1,4330.63×
South Dakota1,4060.74×
North Dakota1,3280.78×
Alaska1,0860.61×
Vermont7440.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Backyardigans audience
BrandAffinityCategory
Combat sport1.52×Sports
Saving2.44×Business & Career
Elsword13.11×Games
edureka24.91×Business & Career
Home staging3.49×Home & Garden
Hardik Pandya9.09×Sports
UK garage3.18×Music & Radio
Nurse education1.82×Kids & Family
Justice1.54×Politics & Society
Jesse Plemons1.68×Movies & TV
Captain America (1990 film)2.05×Movies & TV
Corona (band)2.15×Music & Radio
Discount Embroidery Blanks11.47×Home & Garden
Fox & Friends1.77×Movies & TV
Hayward, California3.68×Travel & Leisure
Kashan20×Travel & Leisure
Janitor1.99×Home & Garden
Cachorro1.64×Pets & Animals
Zach Ertz2.36×Sports
Isometric exercise2.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Backyardigans audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.23
LGBTQ+ IdentityOPEN1.13
CreativityOPEN1.02
Urban LifestyleOPEN1
Need for SecurityCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for The Backyardigans
CountryShare
United States66.8%
United Kingdom3.8%
Brazil3.4%

See The Backyardigans audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The Backyardigans have in United States?

The Backyardigans has an estimated audience of 825,651 people in United States, concentrated in California and Texas.

What is the gender split and age of The Backyardigans fans?

73.5% of The Backyardigans fans are female, 26.5% are male, with an average age of 37.5 years.

Which brands do The Backyardigans fans like most?

The Backyardigans fans show strongest brand affinity for Combat sport (1.52×), Saving (2.44×), and Elsword (13.11×) over the country average.

Where do The Backyardigans fans live in United States?

The Backyardigans fans in United States are most concentrated in California (reach 91,808), Texas (reach 83,705), and Florida (reach 67,124). These three regions account for the largest share of the active audience.

What other brands do The Backyardigans fans also like?

Beyond The Backyardigans itself, the audience over-indexes on Saving (2.44×), Elsword (13.11×), edureka (24.91×), and Home staging (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Backyardigans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.