Rascasse Audience Intelligence

The Backyardigans Audience in United States

A data profile of the people who buy, follow and care about The Backyardigans in United States — modelled from more than twelve digital signal sources. The Backyardigans has an estimated audience of 820,373 people in United States.

#119among Animation in United States#2230among Movie / TV Show / Series in United States#5007in Movies & TV

The average The Backyardigans fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waylon Jennings, Doc McStuffins, Danny Phantom, with strongest over-indexing on Waylon Jennings (244.03× the country average).

Demographically, the The Backyardigans audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Backyardigans fan in United States is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Waylon Jennings.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Backyardigans profile in United States.

Audience size
820K
in United States
Gender
73.5%♀
26.5% male
Age
37.5
average years
Country rank
#27022
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Backyardigans viewers

73.5% are female, 26.5% are male, average age 37.5.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for The Backyardigans audience in United States
MetricValue
Female73.5%
Male26.5%
Average age37.5
Estimated audience size820,373
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the The Backyardigans audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3926%
40-4920%
50+12%
Fig. 04

Worldwide distribution

61.4%

of the worldwide The Backyardigans audience comes from United States.

Worldwide audience distribution share by country for The Backyardigans
CountryShare
United States61.4%
Canada5.0%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Backyardigans audience in United States is strongest.

Fig. 05

Top regions by affinity

The Backyardigans fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K1.78×
02Mississippi~10K1.76×
03Connecticut~10K1.66×
04South Carolina~20K1.27×
05Ohio~30K1.26×
06Louisiana~10K1.25×
07North Carolina~30K1.23×
08New Jersey~30K1.23×
09New York~60K1.22×
10West Virginia~5K1.22×
11Kentucky~10K1.21×
12Georgia~30K1.20×
13Indiana~20K1.19×
14Alabama~10K1.19×
15Maryland~20K1.17×
16Texas~80K1.14×
17Nevada~9K1.13×
18Florida~60K1.12×
19Arkansas~8K1.12×
20Rhode Island~3K1.06×
21Pennsylvania~30K1.02×
22Michigan~20K1.02×
23Oklahoma~9K1.02×
24California~90K1.00×
25Tennessee~20K1.00×
26Illinois~30K0.98×
27Virginia~20K0.96×
28Kansas~6K0.96×
29Massachusetts~20K0.95×
30Wisconsin~10K0.94×
31Utah~7K0.93×
32Missouri~10K0.92×
33Arizona~20K0.90×
34North Dakota~2K0.89×
35Nebraska~4K0.87×
36South Dakota~2K0.87×
37New Mexico~3K0.81×
38Idaho~3K0.80×
39Alaska~1K0.80×
40Iowa~5K0.79×
41Minnesota~9K0.78×
42Maine~2K0.77×
43Washington~10K0.75×
44New Hampshire~2K0.75×
45Hawaii~3K0.74×
46Oregon~7K0.72×
47Washington, District of Columbia~2K0.72×
48Montana~2K0.71×
49Vermont~1K0.70×
50Colorado~8K0.64×
Fig. 06

Affinity by region

Affinity by region — The Backyardigans, United States
0.64×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Backyardigans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Backyardigans audience
#·InterestCategoryAffinity×
01Waylon JenningsMusic & Radio244.03×
02Doc McStuffinsMovies & TV48.64×
03Danny PhantomMovies & TV41.23×
04DuckTalesMovies & TV33.53×
05Wild KrattsMovies & TV22.31×
06Dora the ExplorerMovies & TV21.73×
07Dance MomsMovies & TV20.97×
08Bubble GuppiesMovies & TV19.72×
09Sesame StreetKids & Family15.86×
10Claire'sFashion & Accessoires14.37×
11PBS KidsMovies & TV9.28×
12PAW PatrolMovies & TV8.05×
13Khan AcademyBusiness & Career7.43×
14Discount storesShopping4.21×
15Shopping mallsShopping3.64×
16Mortgage loansBusiness & Career3.55×
17Pizza HutFood & Beverages3.05×
18McDonald'sFood & Beverages2.75×
19PinterestInternet & Social Media2.49×
20FurnitureHome & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Backyardigans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Backyardigans audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.99×
Convenience OrientationPREMIUM1.88×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Backyardigans audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Backyardigans have in United States?

The Backyardigans has an estimated audience of 820,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Backyardigans viewers?

73.5% of The Backyardigans fans are female, 26.5% are male, with an average age of 37.5 years.

03

Which brands do The Backyardigans fans like most?

The Backyardigans fans show strongest brand affinity for Waylon Jennings (244.03×), Doc McStuffins (48.64×), and Danny Phantom (41.23×) over the country average.

04

Where do The Backyardigans fans live in United States?

The Backyardigans fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Backyardigans fans also like?

Beyond The Backyardigans itself, the audience over-indexes on Doc McStuffins (48.64×), Danny Phantom (41.23×), Dance Moms (20.97×), and Wild Kratts (22.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Backyardigans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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