A data profile of the people who buy, follow and care about FCS in United States — modelled from more than twelve digital signal sources. FCS has an estimated audience of 415,792 people in United States.
The average FCS fan in United States is 33.4 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, Georgia.
Top brand affinities include Foam rolling, Saudi Professional League, Netball, with strongest over-indexing on Foam rolling (118.3× the country average).
Demographically, the FCS audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical FCS fan in United States is more female, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for Foam rolling.
The key figures that characterise the FCS profile in United States.
62.8% are female, 37.2% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 33.4 |
| Estimated audience size | 415,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 9% |
Where the FCS audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~6K | 6.80× | |
| 02 | Montana | ~7K | 6.30× | |
| 03 | North Dakota | ~4K | 5.08× | |
| 04 | Florida | ~100K | 3.98× | |
| 05 | Iowa | ~6K | 1.92× | |
| 06 | Virginia | ~20K | 1.81× | |
| 07 | Nebraska | ~3K | 1.75× | |
| 08 | Georgia | ~20K | 1.58× | |
| 09 | Wyoming | <1K | 1.20× | |
| 10 | Idaho | ~2K | 0.93× | |
| 11 | Minnesota | ~4K | 0.80× | |
| 12 | Hawaii | ~1K | 0.73× | |
| 13 | Mississippi | ~2K | 0.72× | |
| 14 | Missouri | ~4K | 0.64× | |
| 15 | Tennessee | ~5K | 0.62× | |
| 16 | Oregon | ~3K | 0.62× | |
| 17 | Rhode Island | <1K | 0.62× | |
| 18 | Alaska | <1K | 0.62× | |
| 19 | Arkansas | ~2K | 0.60× | |
| 20 | Kansas | ~2K | 0.60× | |
| 21 | Delaware | <1K | 0.60× | |
| 22 | Washington, District of Columbia | <1K | 0.59× | |
| 23 | New Hampshire | <1K | 0.58× | |
| 24 | Louisiana | ~3K | 0.57× | |
| 25 | Oklahoma | ~2K | 0.57× | |
| 26 | Colorado | ~3K | 0.56× | |
| 27 | Utah | ~2K | 0.56× | |
| 28 | Alabama | ~3K | 0.55× | |
| 29 | Maine | <1K | 0.54× | |
| 30 | California | ~20K | 0.53× | |
| 31 | Kentucky | ~3K | 0.53× | |
| 32 | West Virginia | <1K | 0.52× | |
| 33 | South Carolina | ~3K | 0.51× | |
| 34 | Washington | ~4K | 0.50× | |
| 35 | Indiana | ~4K | 0.49× | |
| 36 | Illinois | ~6K | 0.48× | |
| 37 | North Carolina | ~6K | 0.48× | |
| 38 | Michigan | ~5K | 0.48× | |
| 39 | Ohio | ~6K | 0.47× | |
| 40 | Connecticut | ~2K | 0.47× | |
| 41 | Wisconsin | ~3K | 0.45× | |
| 42 | New Mexico | <1K | 0.45× | |
| 43 | Pennsylvania | ~6K | 0.43× | |
| 44 | Maryland | ~3K | 0.43× | |
| 45 | Texas | ~10K | 0.42× | |
| 46 | Arizona | ~3K | 0.40× | |
| 47 | Massachusetts | ~3K | 0.39× | |
| 48 | Nevada | ~1K | 0.38× | |
| 49 | New Jersey | ~4K | 0.36× | |
| 50 | New York | ~8K | 0.35× |
The strongest cross-interests of the FCS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saudi Professional League | Sports | 131.49× | ||
| 02 | Foam rolling | Sports | 118.30× | ||
| 03 | Netball | Sports | 26.16× | ||
| 04 | Sean Payton | Sports | 20.00× | ||
| 05 | Richard Harris | Movies & TV | 20.00× | ||
| 06 | Diego Rivera | Arts & Culture | 20.00× | ||
| 07 | Mars Attacks! | Movies & TV | 20.00× | ||
| 08 | Al Ahly SC | Sports | 18.38× | ||
| 09 | Rip Curl | Fashion & Accessoires | 18.35× | ||
| 10 | Debbie Harry | Music & Radio | 16.47× | ||
| 11 | DeMar DeRozan | Sports | 15.00× | ||
| 12 | Charles Barkley | Sports | 12.05× | ||
| 13 | Magic Johnson | Sports | 8.92× | ||
| 14 | Standup paddleboarding | Sports | 7.10× | ||
| 15 | Luka Dončić | Sports | 7.01× | ||
| 16 | Skatepark | Sports | 6.87× | ||
| 17 | Extreme sport | Sports | 5.93× | ||
| 18 | Giannis Antetokounmpo | Sports | 5.77× | ||
| 19 | Hawaii | Travel & Leisure | 3.63× | ||
| 20 | Planet Fitness | Sports | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.99× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Sustainability | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Pet Ownership | JOY | 0.74× | |
| Creativity | OPEN | 0.81× |
FCS has an estimated audience of 415,792 people in United States, concentrated in Florida and California.
62.8% of FCS fans are female, 37.2% are male, with an average age of 33.4 years.
FCS fans show strongest brand affinity for Foam rolling (118.3×), Saudi Professional League (131.49×), and Netball (26.16×) over the country average.
FCS fans in United States are most concentrated in Florida (reach ~100K), California (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.
Beyond FCS itself, the audience over-indexes on Saudi Professional League (131.49×), Netball (26.16×), Extreme sport (5.93×), and Sean Payton (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for FCS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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