A data profile of the people who buy, follow and care about Caspa in United States — modelled from more than twelve digital signal sources. Caspa has an estimated audience of 418,992 people in United States.
The average Caspa fan in United States is 33.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Disclosure (band), Brookes Brothers, Foam rolling, with strongest over-indexing on Disclosure (band) (86.77× the country average).
Demographically, the Caspa audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Caspa fan in United States is more female, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Disclosure (band).
The key figures that characterise the Caspa profile in United States.
68.0% are female, 32.0% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 33.2 |
| Estimated audience size | 418,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 9% |
Where the Caspa audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~10K | 1.42× | |
| 02 | Utah | ~5K | 1.41× | |
| 03 | Connecticut | ~6K | 1.38× | |
| 04 | New York | ~30K | 1.33× | |
| 05 | Michigan | ~10K | 1.30× | |
| 06 | California | ~60K | 1.29× | |
| 07 | Florida | ~30K | 1.29× | |
| 08 | North Carolina | ~10K | 1.21× | |
| 09 | Virginia | ~10K | 1.19× | |
| 10 | Minnesota | ~7K | 1.19× | |
| 11 | New Jersey | ~10K | 1.18× | |
| 12 | South Carolina | ~7K | 1.18× | |
| 13 | Texas | ~40K | 1.17× | |
| 14 | Delaware | ~1K | 1.13× | |
| 15 | Nebraska | ~2K | 1.12× | |
| 16 | Maryland | ~8K | 1.10× | |
| 17 | Pennsylvania | ~10K | 1.09× | |
| 18 | Arizona | ~9K | 1.09× | |
| 19 | Rhode Island | ~1K | 1.08× | |
| 20 | Colorado | ~7K | 1.04× | |
| 21 | Louisiana | ~5K | 1.04× | |
| 22 | Idaho | ~2K | 1.03× | |
| 23 | Hawaii | ~2K | 1.03× | |
| 24 | Georgia | ~10K | 1.02× | |
| 25 | West Virginia | ~2K | 1.01× | |
| 26 | Tennessee | ~8K | 1.00× | |
| 27 | Alabama | ~6K | 0.99× | |
| 28 | Kentucky | ~5K | 0.99× | |
| 29 | Oklahoma | ~4K | 0.98× | |
| 30 | Illinois | ~10K | 0.97× | |
| 31 | Wisconsin | ~6K | 0.97× | |
| 32 | Montana | ~1K | 0.96× | |
| 33 | Kansas | ~3K | 0.91× | |
| 34 | North Dakota | <1K | 0.90× | |
| 35 | Indiana | ~7K | 0.89× | |
| 36 | Iowa | ~3K | 0.89× | |
| 37 | Alaska | <1K | 0.89× | |
| 38 | Oregon | ~4K | 0.88× | |
| 39 | Vermont | <1K | 0.86× | |
| 40 | Ohio | ~10K | 0.85× | |
| 41 | Washington, District of Columbia | ~1K | 0.85× | |
| 42 | South Dakota | <1K | 0.85× | |
| 43 | New Hampshire | ~1K | 0.82× | |
| 44 | Arkansas | ~3K | 0.81× | |
| 45 | Mississippi | ~3K | 0.80× | |
| 46 | New Mexico | ~2K | 0.80× | |
| 47 | Missouri | ~5K | 0.79× | |
| 48 | Nevada | ~3K | 0.78× | |
| 49 | Washington | ~6K | 0.76× | |
| 50 | Maine | ~1K | 0.76× |
The strongest cross-interests of the Caspa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disclosure (band) | Music & Radio | 86.77× | ||
| 02 | Foam rolling | Sports | 77.24× | ||
| 03 | Afrojack | Music & Radio | 64.82× | ||
| 04 | Brookes Brothers | Music & Radio | 34.03× | ||
| 05 | Vidal Sassoon | Beauty & Wellness | 29.78× | ||
| 06 | Goo Goo Dolls | Music & Radio | 23.97× | ||
| 07 | Martin Garrix | Music & Radio | 20.53× | ||
| 08 | schwarzkopf | Beauty & Wellness | 20.00× | ||
| 09 | Lycamobile | Technology & Electronics | 20.00× | ||
| 10 | Racquetball | Sports | 17.61× | ||
| 11 | CosmoProf | Beauty & Wellness | 16.84× | ||
| 12 | Hair tutorials | Beauty & Wellness | 16.41× | ||
| 13 | Tim Duncan | Sports | 15.62× | ||
| 14 | Daft Punk | Music & Radio | 13.51× | ||
| 15 | Red Robin | Food & Beverages | 7.59× | ||
| 16 | Meijer | Shopping | 6.88× | ||
| 17 | Web server | Technology & Electronics | 6.65× | ||
| 18 | Shampoo | Beauty & Wellness | 3.36× | ||
| 19 | Burger King | Food & Beverages | 2.33× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Tradition | CONSERVATISM | 1.66× | |
| Urban Lifestyle | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
Caspa has an estimated audience of 418,992 people in United States, concentrated in California and Texas.
68.0% of Caspa fans are female, 32.0% are male, with an average age of 33.2 years.
Caspa fans show strongest brand affinity for Disclosure (band) (86.77×), Brookes Brothers (34.03×), and Foam rolling (77.24×) over the country average.
Caspa fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Caspa itself, the audience over-indexes on Brookes Brothers (34.03×), Foam rolling (77.24×), Afrojack (64.82×), and Hair tutorials (16.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Caspa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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