Rascasse Audience Intelligence

Greater Orlando Audience in United States

A data profile of the people who buy, follow and care about Greater Orlando in United States — modelled from more than twelve digital signal sources. Greater Orlando has an estimated audience of 5,435,948 people in United States.

#420among POI in United States#529in Travel & Leisure

The average Greater Orlando fan in United States is 41.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Daytona International Speedway, Kennedy Space Center, United Parcel Service, with strongest over-indexing on Daytona International Speedway (12.84× the country average).

Demographically, the Greater Orlando audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Orlando fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Orlando profile in United States.

Audience size
5.4M
in United States
Gender
60.7%♀
39.3% male
Age
41.7
average years
Country rank
#6207
POI in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Orlando fans

60.7% are female, 39.3% are male, average age 41.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Greater Orlando audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.7
Estimated audience size5,435,948
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Greater Orlando audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Greater Orlando audience comes from United States.

Worldwide audience distribution share by country for Greater Orlando
CountryShare
United States82.1%
United Kingdom5.6%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Orlando audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Orlando fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M4.75×
02Delaware~20K1.23×
03Washington, District of Columbia~20K1.22×
04Rhode Island~20K1.20×
05New Hampshire~30K1.19×
06Idaho~30K1.12×
07Nebraska~30K1.08×
08New Mexico~30K1.08×
09Arkansas~50K1.07×
10Mississippi~50K1.07×
11West Virginia~30K1.06×
12Kansas~50K1.05×
13Oklahoma~60K1.03×
14Nevada~50K1.01×
15Iowa~50K1.01×
16Hawaii~20K1.01×
17Maine~20K1.01×
18North Dakota~10K1.01×
19Kentucky~70K1.00×
20Montana~20K1.00×
21South Dakota~10K1.00×
22Alaska~10K1.00×
23Vermont~10K1.00×
24Alabama~70K0.99×
25Louisiana~70K0.99×
26Utah~50K0.99×
27Oregon~60K0.97×
28Connecticut~50K0.97×
29South Carolina~80K0.96×
30Missouri~80K0.94×
31Wisconsin~80K0.94×
32Tennessee~100K0.93×
33Indiana~90K0.93×
34Maryland~90K0.93×
35Colorado~80K0.93×
36Minnesota~70K0.93×
37Arizona~100K0.91×
38Washington~100K0.91×
39Massachusetts~100K0.91×
40Michigan~100K0.89×
41New Jersey~100K0.89×
42Virginia~100K0.89×
43Ohio~100K0.88×
44Georgia~100K0.88×
45North Carolina~100K0.88×
46Pennsylvania~200K0.87×
47Illinois~200K0.87×
48New York~200K0.80×
49Texas~400K0.77×
50California~400K0.71×
Fig. 06

Affinity by region

Affinity by region — Greater Orlando, United States
0.71×1.00×4.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Orlando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Orlando audience
#·InterestCategoryAffinity×
01Kennedy Space CenterCars & Mobility13.84×
02Daytona International SpeedwaySports12.84×
03Anne HathawayMovies & TV3.45×
04United Parcel ServiceBusiness & Career2.95×
05Solar energyHome & Garden2.69×
06NASDAQBusiness & Career2.65×
07FedExBusiness & Career2.59×
08Walt Disney WorldTravel & Leisure2.53×
09Burger KingFood & Beverages2.03×
10Theme parksTravel & Leisure1.96×
11T-MobileTechnology & Electronics1.87×
12Mortgage loansBusiness & Career1.87×
13Home AppliancesHome & Garden1.86×
14Planet FitnessSports1.80×
15FloridaTravel & Leisure1.74×
16BarbecueFood & Beverages1.67×
17PinterestInternet & Social Media1.63×
18EBayShopping1.61×
19Home improvementHome & Garden1.57×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Orlando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Orlando audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Career OrientationPOWER1.51×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Orlando audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Orlando have in United States?

Greater Orlando has an estimated audience of 5,435,948 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Greater Orlando fans?

60.7% of Greater Orlando fans are female, 39.3% are male, with an average age of 41.7 years.

03

Which brands do Greater Orlando fans like most?

Greater Orlando fans show strongest brand affinity for Daytona International Speedway (12.84×), Kennedy Space Center (13.84×), and United Parcel Service (2.95×) over the country average.

04

Where do Greater Orlando fans live in United States?

Greater Orlando fans in United States are most concentrated in Florida (reach ~1.5M), California (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Orlando fans also like?

Beyond Greater Orlando itself, the audience over-indexes on Kennedy Space Center (13.84×), United Parcel Service (2.95×), Walt Disney World (2.53×), and Home improvement (1.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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