Greater Orlando Audience in United States
Greater Orlando has an estimated audience of 5,435,948 people in United States. 60.7% are female, 39.3% are male, average age 41.7. Top regions: Florida, California, Texas. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, headspace.
The average Greater Orlando fan in United States is 41.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.44× the country average). Demographically, the Greater Orlando audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Greater Orlando fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.7 |
| Estimated audience size | 5,435,948 |
Audience persona
The typical Greater Orlando fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,383,153 | 3.76× |
| California | 158,433 | 0.27× |
| Texas | 103,705 | 0.22× |
| New York | 88,269 | 0.29× |
| Mississippi | 74,241 | 1.66× |
| Virginia | 67,727 | 0.51× |
| Louisiana | 66,009 | 0.94× |
| Arkansas | 65,955 | 1.47× |
| Oklahoma | 64,501 | 1.07× |
| Kentucky | 63,479 | 0.93× |
| Alabama | 61,444 | 0.81× |
| Georgia | 60,931 | 0.36× |
| Tennessee | 58,537 | 0.54× |
| South Carolina | 58,118 | 0.71× |
| Indiana | 56,626 | 0.57× |
| Kansas | 56,611 | 1.32× |
| Idaho | 56,598 | 2.08× |
| Missouri | 54,840 | 0.63× |
| Iowa | 53,743 | 1.2× |
| North Carolina | 52,653 | 0.32× |
| Ohio | 52,440 | 0.31× |
| Michigan | 52,203 | 0.37× |
| Wisconsin | 51,925 | 0.63× |
| New Hampshire | 50,500 | 2.36× |
| Arizona | 50,006 | 0.45× |
| Pennsylvania | 49,786 | 0.27× |
| Nebraska | 49,451 | 1.81× |
| Connecticut | 49,375 | 0.91× |
| New Mexico | 49,192 | 1.8× |
| Nevada | 49,033 | 0.93× |
| Rhode Island | 48,764 | 2.82× |
| Oregon | 48,407 | 0.78× |
| Utah | 48,118 | 0.99× |
| Maryland | 47,567 | 0.51× |
| New Jersey | 47,452 | 0.34× |
| Illinois | 46,696 | 0.26× |
| Minnesota | 46,393 | 0.6× |
| Massachusetts | 45,917 | 0.43× |
| Washington | 44,823 | 0.41× |
| Colorado | 44,698 | 0.52× |
| Delaware | 43,669 | 2.91× |
| Washington, District of Columbia | 31,531 | 1.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.44× | Internet & Social Media |
| Governor of Michigan | 15.52× | Politics & Society |
| Wok | 13.3× | Food & Beverages |
| Grinch | 6.39× | Movies & TV |
| headspace | 14.03× | Health |
| Vocal harmony | 6.8× | Music & Radio |
| Google Home | 9.67× | Technology & Electronics |
| Grace Slick | 11.63× | Music & Radio |
| Hibachi | 10.42× | Food & Beverages |
| Cherish (group) | 13.58× | Music & Radio |
| Hipster | 10.42× | Politics & Society |
| Kikar HaShabbat | 17.69× | News |
| TV Fanatic | 11.23× | Movies & TV |
| El Paso County, Colorado | 13.36× | Travel & Leisure |
| Fairy godmother | 7.66× | Literature |
| No Escape (1994 film) | 10.95× | Movies & TV |
| Nationality | 2× | Politics & Society |
| Guitarist (magazine) | 9.74× | Music & Radio |
| Hardik Pandya | 12.29× | Sports |
| Harlow | 9.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Travelling | THRILL | 1.2 |
| Career Orientation | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.1% |
| United Kingdom | 5.6% |
| Canada | 2.9% |
See Greater Orlando audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Greater Orlando have in United States?
Greater Orlando has an estimated audience of 5,435,948 people in United States, concentrated in Florida and California.
What is the gender split and age of Greater Orlando fans?
60.7% of Greater Orlando fans are female, 39.3% are male, with an average age of 41.7 years.
Which brands do Greater Orlando fans like most?
Greater Orlando fans show strongest brand affinity for Goop (12.44×), Governor of Michigan (15.52×), and Wok (13.3×) over the country average.
Where do Greater Orlando fans live in United States?
Greater Orlando fans in United States are most concentrated in Florida (reach 1,383,153), California (reach 158,433), and Texas (reach 103,705). These three regions account for the largest share of the active audience.
What other brands do Greater Orlando fans also like?
Beyond Greater Orlando itself, the audience over-indexes on Governor of Michigan (15.52×), Wok (13.3×), Grinch (6.39×), and headspace (14.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Greater Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.