Greater Orlando Audience in United States

Greater Orlando has an estimated audience of 5,435,948 people in United States. 60.7% are female, 39.3% are male, average age 41.7. Top regions: Florida, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Greater Orlando fan in United States is 41.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.6× the country average). Demographically, the Greater Orlando audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Orlando fans

Demographic split for Greater Orlando audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.7
Estimated audience size5,435,948

Audience persona

The typical Greater Orlando fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Greater Orlando in United States
RegionReachAffinity
Florida1,383,1533.76×
California158,4330.27×
Texas103,7050.22×
New York88,2690.29×
Mississippi74,2411.66×
Virginia67,7270.51×
Louisiana66,0090.94×
Arkansas65,9551.47×
Oklahoma64,5011.07×
Kentucky63,4790.93×
Alabama61,4440.81×
Georgia60,9310.36×
Tennessee58,5370.54×
South Carolina58,1180.71×
Indiana56,6260.57×
Kansas56,6111.32×
Idaho56,5982.08×
Missouri54,8400.63×
Iowa53,7431.2×
North Carolina52,6530.32×
Ohio52,4400.31×
Michigan52,2030.37×
Wisconsin51,9250.63×
New Hampshire50,5002.36×
Arizona50,0060.45×
Pennsylvania49,7860.27×
Nebraska49,4511.81×
Connecticut49,3750.91×
New Mexico49,1921.8×
Nevada49,0330.93×
Rhode Island48,7642.82×
Oregon48,4070.78×
Utah48,1180.99×
Maryland47,5670.51×
New Jersey47,4520.34×
Illinois46,6960.26×
Minnesota46,3930.6×
Massachusetts45,9170.43×
Washington44,8230.41×
Colorado44,6980.52×
Delaware43,6692.91×
Washington, District of Columbia31,5311.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Orlando audience
BrandAffinityCategory
Capital One15.6×Business & Career
Google Maps13.62×Internet & Social Media
CarGurus15.28×Cars & Mobility
Indeed.com9.53×Business & Career
Circle K16.09×Shopping
Harrison Ford23.22×Movies & TV
AccuWeather13.13×Home & Garden
Beetlejuice9.76×Movies & TV
Bruce Willis14.47×Movies & TV
DeviantArt13.9×Internet & Social Media
Enterprise Rent-A-Car11.55×Cars & Mobility
Khan Academy15.18×Business & Career
Aaron Rodgers11.5×Sports
Google News10.16×News
Diane Keaton10.59×Movies & TV
Catherine Zeta-Jones19.12×Movies & TV
ICloud14.59×Technology & Electronics
Billy Bob Thornton13.56×Movies & TV
Kendra Scott15.84×Fashion & Accessoires
Michael Douglas18.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Orlando audience
TraitClusterScore
ExtroversionTHRILL1.3
Price SensitivityPREMIUM1.28
Quality AwarenessPREMIUM1.27
TravellingTHRILL1.2
Career OrientationPOWER1.18
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Greater Orlando
CountryShare
United States82.1%
United Kingdom5.6%
Canada2.9%

See Greater Orlando audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Orlando have in United States?

Greater Orlando has an estimated audience of 5,435,948 people in United States, concentrated in Florida and California.

What is the gender split and age of Greater Orlando fans?

60.7% of Greater Orlando fans are female, 39.3% are male, with an average age of 41.7 years.

Which brands do Greater Orlando fans like most?

Greater Orlando fans show strongest brand affinity for Capital One (15.6×), Google Maps (13.62×), and CarGurus (15.28×) over the country average.

Where do Greater Orlando fans live in United States?

Greater Orlando fans in United States are most concentrated in Florida (reach 1,383,153), California (reach 158,433), and Texas (reach 103,705). These three regions account for the largest share of the active audience.

What other brands do Greater Orlando fans also like?

Beyond Greater Orlando itself, the audience over-indexes on Google Maps (13.62×), CarGurus (15.28×), Indeed.com (9.53×), and Circle K (16.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.