Rascasse Audience Intelligence

Tampa Bay Area Audience in United States

A data profile of the people who buy, follow and care about Tampa Bay Area in United States — modelled from more than twelve digital signal sources. Tampa Bay Area has an estimated audience of 9,628,400 people in United States.

#70among Region in United States#232among POI in United States#328in Travel & Leisure

The average Tampa Bay Area fan in United States is 43.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Tampa Bay Rays, Daytona International Speedway, Tampa Bay Lightning, with strongest over-indexing on Tampa Bay Rays (13.1× the country average).

Demographically, the Tampa Bay Area audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tampa Bay Area fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Rays.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampa Bay Area profile in United States.

Audience size
9.6M
in United States
Gender
55.9%♀
44.1% male
Age
43.1
average years
Country rank
#3717
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tampa Bay Area fans

55.9% are female, 44.1% are male, average age 43.1.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Tampa Bay Area audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size9,628,400
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Tampa Bay Area audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Tampa Bay Area audience comes from United States.

Worldwide audience distribution share by country for Tampa Bay Area
CountryShare
United States85.3%
Canada3.9%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampa Bay Area audience in United States is strongest.

Fig. 05

Top regions by affinity

Tampa Bay Area fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4.5M7.10×
02Vermont~20K1.28×
03North Dakota~20K1.19×
04Alaska~20K1.16×
05South Dakota~30K1.13×
06Rhode Island~30K1.12×
07Montana~30K1.10×
08Delaware~30K1.09×
09New Hampshire~40K1.07×
10Maine~40K1.05×
11West Virginia~50K1.03×
12Washington, District of Columbia~30K1.02×
13Hawaii~40K1.01×
14Mississippi~80K0.98×
15Idaho~50K0.98×
16Nebraska~50K0.98×
17New Mexico~50K0.97×
18Arkansas~80K0.95×
19Iowa~70K0.93×
20Kansas~70K0.93×
21Kentucky~100K0.91×
22Oklahoma~100K0.91×
23Connecticut~90K0.91×
24Louisiana~100K0.90×
25Alabama~100K0.89×
26Nevada~80K0.89×
27Utah~80K0.89×
28Georgia~300K0.88×
29South Carolina~100K0.88×
30Tennessee~200K0.87×
31Oregon~100K0.87×
32Indiana~200K0.86×
33Massachusetts~200K0.85×
34Missouri~100K0.85×
35Wisconsin~100K0.85×
36Minnesota~100K0.85×
37Maryland~100K0.84×
38Colorado~100K0.83×
39Michigan~200K0.82×
40Virginia~200K0.82×
41Ohio~200K0.81×
42North Carolina~200K0.81×
43New Jersey~200K0.81×
44Arizona~200K0.81×
45Washington~200K0.79×
46Pennsylvania~300K0.78×
47New York~400K0.77×
48Illinois~200K0.77×
49California~700K0.63×
50Texas~500K0.60×
Fig. 06

Affinity by region

Affinity by region — Tampa Bay Area, United States
0.60×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampa Bay Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampa Bay Area audience
#·InterestCategoryAffinity×
01Tampa Bay RaysSports13.10×
02Suncoast Credit UnionBusiness & Career9.44×
03Daytona International SpeedwaySports9.11×
04Kennedy Space CenterCars & Mobility8.59×
05Tampa Bay LightningSports7.94×
06Real propertyHome & Garden2.34×
07United Parcel ServiceBusiness & Career2.06×
08Solar energyHome & Garden2.06×
09FedExBusiness & Career2.00×
10Walt Disney WorldTravel & Leisure1.86×
11Theme parksTravel & Leisure1.85×
12FloridaTravel & Leisure1.74×
13Mortgage loansBusiness & Career1.72×
14MSNNews1.64×
15Burger KingFood & Beverages1.64×
16Home AppliancesHome & Garden1.60×
17IKEAHome & Garden1.60×
18Planet FitnessSports1.57×
19T-MobileTechnology & Electronics1.55×
20BarbecueFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampa Bay Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampa Bay Area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Career OrientationPOWER1.46×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampa Bay Area audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tampa Bay Area have in United States?

Tampa Bay Area has an estimated audience of 9,628,400 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Tampa Bay Area fans?

55.9% of Tampa Bay Area fans are female, 44.1% are male, with an average age of 43.1 years.

03

Which brands do Tampa Bay Area fans like most?

Tampa Bay Area fans show strongest brand affinity for Tampa Bay Rays (13.1×), Daytona International Speedway (9.11×), and Tampa Bay Lightning (7.94×) over the country average.

04

Where do Tampa Bay Area fans live in United States?

Tampa Bay Area fans in United States are most concentrated in Florida (reach ~4.5M), California (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tampa Bay Area fans also like?

Beyond Tampa Bay Area itself, the audience over-indexes on Daytona International Speedway (9.11×), Tampa Bay Lightning (7.94×), Suncoast Credit Union (9.44×), and Florida (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Tampa Bay Area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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