Tampa Bay Area Audience in United States

Tampa Bay Area has an estimated audience of 9,628,400 people in United States. 55.9% are female, 44.1% are male, average age 43.1. Top regions: Florida, California, New York. Top brand affinities: PSV Eindhoven, Horoscope, Day trading, Indianapolis Motor Speedway, Kennedy Space Center.

The average Tampa Bay Area fan in United States is 43.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include PSV Eindhoven, Horoscope, Day trading, with strongest over-indexing on PSV Eindhoven (53.14× the country average). Demographically, the Tampa Bay Area audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Tampa Bay Area fans

Demographic split for Tampa Bay Area audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size9,628,400

Audience persona

The typical Tampa Bay Area fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Tampa Bay Area in United States
RegionReachAffinity
Florida5,278,5328.1×
California559,1080.53×
New York403,1020.75×
Texas363,3860.44×
Georgia255,8800.86×
Ohio219,3970.74×
North Carolina211,5950.73×
Illinois203,0790.63×
Pennsylvania200,0720.62×
New Jersey172,4070.7×
Michigan169,5530.67×
Virginia165,8020.71×
Massachusetts141,5530.75×
Tennessee138,5650.72×
Indiana112,2210.64×
South Carolina102,3800.71×
Maryland99,5050.6×
Arizona96,3480.49×
Alabama91,3280.68×
Missouri90,5680.58×
Kentucky87,3620.72×
Washington83,8950.43×
Colorado81,2000.54×
Wisconsin80,0370.55×
Minnesota79,1720.57×
Louisiana76,3100.61×
Oklahoma71,0150.66×
Mississippi69,4780.88×
Connecticut67,9530.7×
Iowa56,2120.71×
Arkansas54,4620.69×
Oregon53,2960.48×
West Virginia50,6091.13×
New Hampshire47,2601.25×
Kansas46,7460.62×
Nevada43,1880.46×
Rhode Island42,9511.4×
Maine42,9251.24×
Idaho40,5040.84×
Alaska40,4031.96×
Nebraska38,1110.79×
Utah37,0850.43×
Hawaii35,7160.86×
Montana35,2211.32×
Vermont34,8522.06×
South Dakota34,7651.56×
North Dakota33,8491.71×
Wyoming32,7522.29×
New Mexico32,4960.67×
Delaware31,2521.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa Bay Area audience
BrandAffinityCategory
PSV Eindhoven53.14×Sports
Horoscope13.08×Health
Day trading11.65×Business & Career
Indianapolis Motor Speedway13.03×Sports
Kennedy Space Center16.62×Cars & Mobility
Blended whiskey10.76×Food & Beverages
Pet insurance12.79×Pets & Animals
MSN3.06×News
Property insurance13.85×Home & Garden
Tampa Bay Rays10.68×Sports
Roulette11.18×Games
Whole grain10.77×Food & Beverages
Critical illness insurance13.76×Business & Career
Daytona International Speedway8.46×Sports
Home inspection12.38×Home & Garden
Cross-country skiing10.12×Sports
Planet Fitness2.52×Sports
Term life insurance10.97×Business & Career
Glam rock12.49×Music & Radio
ModCloth13.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa Bay Area audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM1.78
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.28
PatriotismCONSERVATISM1.27
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Tampa Bay Area
CountryShare
United States85.3%
Canada3.9%
United Kingdom2.7%

See Tampa Bay Area audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Tampa Bay Area have in United States?

Tampa Bay Area has an estimated audience of 9,628,400 people in United States, concentrated in Florida and California.

What is the gender split and age of Tampa Bay Area fans?

55.9% of Tampa Bay Area fans are female, 44.1% are male, with an average age of 43.1 years.

Which brands do Tampa Bay Area fans like most?

Tampa Bay Area fans show strongest brand affinity for PSV Eindhoven (53.14×), Horoscope (13.08×), and Day trading (11.65×) over the country average.

Where do Tampa Bay Area fans live in United States?

Tampa Bay Area fans in United States are most concentrated in Florida (reach 5,278,532), California (reach 559,108), and New York (reach 403,102). These three regions account for the largest share of the active audience.

What other brands do Tampa Bay Area fans also like?

Beyond Tampa Bay Area itself, the audience over-indexes on Horoscope (13.08×), Day trading (11.65×), Indianapolis Motor Speedway (13.03×), and Kennedy Space Center (16.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.