A data profile of the people who buy, follow and care about Space Coast in United States — modelled from more than twelve digital signal sources. Space Coast has an estimated audience of 1,093,758 people in United States.
The average Space Coast fan in United States is 45.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, Kansas, Georgia.
Top brand affinities include Kennedy Space Center, Ottawa Senators, Calgary Flames, with strongest over-indexing on Kennedy Space Center (17.58× the country average).
Demographically, the Space Coast audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Space Coast fan in United States is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Kennedy Space Center.
The key figures that characterise the Space Coast profile in United States.
53.9% are female, 46.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.3 |
| Estimated audience size | 1,093,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Space Coast audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.6% |
| United Kingdom | 4.4% |
| Brazil | 4.1% |
Where the Space Coast audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~800K | 23.14× | |
| 02 | Kansas | ~50K | 5.93× | |
| 03 | Georgia | ~50K | 1.42× | |
| 04 | Alaska | ~2K | 0.92× | |
| 05 | Vermont | ~2K | 0.92× | |
| 06 | Washington, District of Columbia | ~3K | 0.91× | |
| 07 | North Dakota | ~2K | 0.91× | |
| 08 | New Hampshire | ~4K | 0.90× | |
| 09 | South Dakota | ~2K | 0.90× | |
| 10 | South Carolina | ~10K | 0.89× | |
| 11 | Montana | ~3K | 0.88× | |
| 12 | Rhode Island | ~3K | 0.86× | |
| 13 | Delaware | ~3K | 0.86× | |
| 14 | Maine | ~3K | 0.85× | |
| 15 | Idaho | ~5K | 0.84× | |
| 16 | West Virginia | ~4K | 0.84× | |
| 17 | Hawaii | ~4K | 0.84× | |
| 18 | Nebraska | ~4K | 0.81× | |
| 19 | New Mexico | ~4K | 0.81× | |
| 20 | Virginia | ~20K | 0.80× | |
| 21 | North Carolina | ~30K | 0.79× | |
| 22 | Alabama | ~10K | 0.79× | |
| 23 | Mississippi | ~7K | 0.79× | |
| 24 | Arkansas | ~7K | 0.78× | |
| 25 | Indiana | ~20K | 0.77× | |
| 26 | Iowa | ~7K | 0.74× | |
| 27 | Kentucky | ~10K | 0.73× | |
| 28 | Oklahoma | ~9K | 0.72× | |
| 29 | Louisiana | ~10K | 0.71× | |
| 30 | Connecticut | ~8K | 0.71× | |
| 31 | Utah | ~7K | 0.71× | |
| 32 | New York | ~40K | 0.70× | |
| 33 | Tennessee | ~20K | 0.70× | |
| 34 | Nevada | ~7K | 0.70× | |
| 35 | Oregon | ~8K | 0.67× | |
| 36 | Maryland | ~10K | 0.66× | |
| 37 | Missouri | ~10K | 0.65× | |
| 38 | Wisconsin | ~10K | 0.64× | |
| 39 | Colorado | ~10K | 0.63× | |
| 40 | Minnesota | ~10K | 0.62× | |
| 41 | Ohio | ~20K | 0.59× | |
| 42 | Massachusetts | ~10K | 0.59× | |
| 43 | Washington | ~10K | 0.58× | |
| 44 | Michigan | ~20K | 0.57× | |
| 45 | New Jersey | ~20K | 0.57× | |
| 46 | Arizona | ~10K | 0.57× | |
| 47 | Pennsylvania | ~20K | 0.55× | |
| 48 | Illinois | ~20K | 0.52× | |
| 49 | Texas | ~40K | 0.45× | |
| 50 | California | ~50K | 0.38× |
The strongest cross-interests of the Space Coast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cape Canaveral | Travel & Leisure | 39.09× | ||
| 02 | Ottawa Senators | Sports | 20.00× | ||
| 03 | Calgary Flames | Sports | 20.00× | ||
| 04 | Kennedy Space Center | Cars & Mobility | 17.58× | ||
| 05 | Everglades | Travel & Leisure | 9.13× | ||
| 06 | Ripley's Believe It or Not! | Movies & TV | 8.56× | ||
| 07 | Florida Panthers | Sports | 7.70× | ||
| 08 | Daytona International Speedway | Sports | 6.95× | ||
| 09 | Florida Lottery | Games | 3.71× | ||
| 10 | Real property | Home & Garden | 2.57× | ||
| 11 | FedEx | Business & Career | 2.57× | ||
| 12 | Internet & Social Media | 1.92× | |||
| 13 | Burger King | Food & Beverages | 1.92× | ||
| 14 | Theme parks | Travel & Leisure | 1.90× | ||
| 15 | MSN | News | 1.68× | ||
| 16 | Florida | Travel & Leisure | 1.67× | ||
| 17 | Barbecue | Food & Beverages | 1.65× | ||
| 18 | CNN | Movies & TV | 1.60× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | EBay | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Career Orientation | POWER | 1.60× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.77× |
Space Coast has an estimated audience of 1,093,758 people in United States, concentrated in Florida and Kansas.
53.9% of Space Coast fans are female, 46.1% are male, with an average age of 45.3 years.
Space Coast fans show strongest brand affinity for Kennedy Space Center (17.58×), Ottawa Senators (20×), and Calgary Flames (20×) over the country average.
Space Coast fans in United States are most concentrated in Florida (reach ~800K), Kansas (reach ~50K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Space Coast itself, the audience over-indexes on Ottawa Senators (20×), Calgary Flames (20×), Cape Canaveral (39.09×), and Everglades (9.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Space Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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