A data profile of the people who buy, follow and care about Cape Canaveral in United States — modelled from more than twelve digital signal sources. Cape Canaveral has an estimated audience of 299,615 people in United States.
The average Cape Canaveral fan in United States is 45.5 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include University of the Fraser Valley, Cocoa Beach, Florida, UCF Knights football, with strongest over-indexing on University of the Fraser Valley (147.28× the country average).
Demographically, the Cape Canaveral audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cape Canaveral fan in United States is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for University of the Fraser Valley.
The key figures that characterise the Cape Canaveral profile in United States.
60.9% are female, 39.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.5 |
| Estimated audience size | 299,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Cape Canaveral audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.8% |
| China | 5.5% |
| Netherlands | 2.9% |
Where the Cape Canaveral audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~200K | 8.17× | |
| 02 | South Carolina | ~6K | 1.40× | |
| 03 | Georgia | ~10K | 1.34× | |
| 04 | Alabama | ~5K | 1.30× | |
| 05 | Virginia | ~8K | 1.07× | |
| 06 | Washington, District of Columbia | <1K | 1.07× | |
| 07 | North Carolina | ~9K | 1.05× | |
| 08 | Maine | ~1K | 1.02× | |
| 09 | New Hampshire | ~1K | 1.01× | |
| 10 | Tennessee | ~6K | 0.98× | |
| 11 | Kentucky | ~4K | 0.98× | |
| 12 | Indiana | ~5K | 0.96× | |
| 13 | Vermont | <1K | 0.96× | |
| 14 | Ohio | ~9K | 0.95× | |
| 15 | Colorado | ~4K | 0.95× | |
| 16 | Alaska | <1K | 0.95× | |
| 17 | West Virginia | ~1K | 0.94× | |
| 18 | Rhode Island | <1K | 0.94× | |
| 19 | North Dakota | <1K | 0.94× | |
| 20 | Massachusetts | ~5K | 0.92× | |
| 21 | Connecticut | ~3K | 0.92× | |
| 22 | Wisconsin | ~4K | 0.91× | |
| 23 | Minnesota | ~4K | 0.91× | |
| 24 | Iowa | ~2K | 0.90× | |
| 25 | Mississippi | ~2K | 0.89× | |
| 26 | Michigan | ~7K | 0.87× | |
| 27 | South Dakota | <1K | 0.87× | |
| 28 | Delaware | <1K | 0.86× | |
| 29 | Maryland | ~4K | 0.85× | |
| 30 | Kansas | ~2K | 0.85× | |
| 31 | Pennsylvania | ~8K | 0.84× | |
| 32 | Missouri | ~4K | 0.84× | |
| 33 | Montana | <1K | 0.83× | |
| 34 | Louisiana | ~3K | 0.82× | |
| 35 | Nebraska | ~1K | 0.82× | |
| 36 | New Jersey | ~6K | 0.81× | |
| 37 | New York | ~10K | 0.80× | |
| 38 | Utah | ~2K | 0.79× | |
| 39 | Illinois | ~8K | 0.78× | |
| 40 | Idaho | ~1K | 0.78× | |
| 41 | Arkansas | ~2K | 0.77× | |
| 42 | Washington | ~4K | 0.73× | |
| 43 | Oklahoma | ~2K | 0.72× | |
| 44 | New Mexico | ~1K | 0.72× | |
| 45 | Hawaii | <1K | 0.67× | |
| 46 | Texas | ~20K | 0.65× | |
| 47 | Oregon | ~2K | 0.61× | |
| 48 | Nevada | ~2K | 0.60× | |
| 49 | Arizona | ~4K | 0.59× | |
| 50 | California | ~20K | 0.52× |
The strongest cross-interests of the Cape Canaveral audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of the Fraser Valley | Business & Career | 147.28× | ||
| 02 | Visit Miami | Travel & Leisure | 91.87× | ||
| 03 | University of Central Florida College of Medicine | Business & Career | 55.67× | ||
| 04 | UCF Knights football | Sports | 47.81× | ||
| 05 | University of Tampa | Business & Career | 46.95× | ||
| 06 | Cocoa Beach, Florida | Travel & Leisure | 45.27× | ||
| 07 | Ron Jon Surf Shop | Sports | 42.70× | ||
| 08 | Space Coast | Travel & Leisure | 39.09× | ||
| 09 | Rocket launch | Topic | 34.70× | ||
| 10 | University of Central Florida College of Nursing | Business & Career | 33.45× | ||
| 11 | UCF Knights | Sports | 29.63× | ||
| 12 | University of South Florida | Business & Career | 20.42× | ||
| 13 | Ripley's Believe It or Not! | Movies & TV | 18.36× | ||
| 14 | Kennedy Space Center | Cars & Mobility | 13.59× | ||
| 15 | Tampa Bay Rays | Sports | 9.40× | ||
| 16 | SpaceX | Cars & Mobility | 7.50× | ||
| 17 | NASA | Cars & Mobility | 7.05× | ||
| 18 | Zebra | Music & Radio | 6.95× | ||
| 19 | Universal Studios | Movies & TV | 6.75× | ||
| 20 | Food | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Travelling | THRILL | 1.44× | |
| Price Sensitivity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Tradition | CONSERVATISM | 1.07× | |
| Pet Ownership | JOY | 1.08× |
Cape Canaveral has an estimated audience of 299,615 people in United States, concentrated in Florida and California.
60.9% of Cape Canaveral fans are female, 39.1% are male, with an average age of 45.5 years.
Cape Canaveral fans show strongest brand affinity for University of the Fraser Valley (147.28×), Cocoa Beach, Florida (45.27×), and UCF Knights football (47.81×) over the country average.
Cape Canaveral fans in United States are most concentrated in Florida (reach ~200K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Cape Canaveral itself, the audience over-indexes on Cocoa Beach, Florida (45.27×), UCF Knights football (47.81×), Space Coast (39.09×), and Visit Miami (91.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cape Canaveral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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