Cape Canaveral Audience in United States

Cape Canaveral logo

Cape Canaveral has an estimated audience of 299,615 people in United States. 60.9% are female, 39.1% are male, average age 45.5. Top regions: Florida, Texas, California. Top brand affinities: University of the Fraser Valley, Cocoa Beach, Florida, UCF Knights football, Space Coast, Visit Miami.

The average Cape Canaveral fan in United States is 45.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include University of the Fraser Valley, Cocoa Beach, Florida, UCF Knights football, with strongest over-indexing on University of the Fraser Valley (147.28× the country average). Demographically, the Cape Canaveral audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Cape Canaveral fans

Demographic split for Cape Canaveral audience in United States
MetricValue
Female60.9%
Male39.1%
Average age45.5
Estimated audience size299,615

Audience persona

The typical Cape Canaveral fan in United States is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for University of the Fraser Valley.

Top regions in United States

Top regions ranked by reach for Cape Canaveral in United States
RegionReachAffinity
Florida196,1349.67×
Texas16,1220.63×
California15,9680.48×
New York14,1190.84×
Georgia13,2451.44×
North Carolina10,3551.15×
Pennsylvania8,4720.84×
Ohio8,4380.91×
Illinois7,7610.78×
Virginia7,7241.06×
South Carolina6,9271.54×
Michigan6,8100.87×
New Jersey6,2840.82×
Tennessee6,0471.01×
Massachusetts5,4420.92×
Indiana5,3540.98×
Alabama5,0041.2×
Maryland4,1770.81×
Colorado4,1730.88×
Washington4,1490.69×
Missouri4,0230.83×
Wisconsin3,8960.86×
Kentucky3,8251.02×
Minnesota3,6930.86×
Arizona3,3970.56×
Louisiana2,9370.76×
Connecticut2,7400.91×
Iowa2,1390.87×
Utah2,1120.79×
Oklahoma2,0630.62×
Mississippi1,9710.8×
Kansas1,9120.81×
Oregon1,7920.52×
Arkansas1,7730.72×
Nevada1,4190.49×
New Hampshire1,1901.01×
West Virginia1,1650.83×
Nebraska1,1260.75×
Maine1,0420.97×
Idaho9480.63×
Washington, District of Columbia8981×
New Mexico8730.58×
Rhode Island7590.8×
Delaware6010.73×
Hawaii5870.46×
Montana5580.67×
South Dakota5050.73×
North Dakota4990.81×
Alaska4290.67×
Vermont4220.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cape Canaveral audience
BrandAffinityCategory
University of the Fraser Valley147.28×Business & Career
Cocoa Beach, Florida45.27×Travel & Leisure
UCF Knights football47.81×Sports
Space Coast39.09×Travel & Leisure
Visit Miami91.87×Travel & Leisure
Ron Jon Surf Shop42.7×Sports
Rocket launch34.7×
Kennedy Space Center13.59×Cars & Mobility
University of South Florida20.42×Business & Career
Food1.65×Food & Beverages
Tampa Bay Rays9.4×Sports
University of Tampa46.95×Business & Career
NASA7.05×Cars & Mobility
University of Central Florida College of Medicine55.67×Business & Career
Universal Studios6.75×Movies & TV
chasing classic cars49.11×Movies & TV
UCF Knights29.63×Sports
Zebra6.95×Music & Radio
University of Central Florida College of Nursing33.45×Business & Career
Tampa Bay Lightning7.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cape Canaveral audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Risk AppetiteTHRILL1.93
TravellingTHRILL1.35
Need for SecurityCONSERVATISM1.31
SpiritualityBALANCE1.28
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Cape Canaveral
CountryShare
United States40.5%
China5.6%
Netherlands2.9%

See Cape Canaveral audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Cape Canaveral have in United States?

Cape Canaveral has an estimated audience of 299,615 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Cape Canaveral fans?

60.9% of Cape Canaveral fans are female, 39.1% are male, with an average age of 45.5 years.

Which brands do Cape Canaveral fans like most?

Cape Canaveral fans show strongest brand affinity for University of the Fraser Valley (147.28×), Cocoa Beach, Florida (45.27×), and UCF Knights football (47.81×) over the country average.

Where do Cape Canaveral fans live in United States?

Cape Canaveral fans in United States are most concentrated in Florida (reach 196,134), Texas (reach 16,122), and California (reach 15,968). These three regions account for the largest share of the active audience.

What other brands do Cape Canaveral fans also like?

Beyond Cape Canaveral itself, the audience over-indexes on Cocoa Beach, Florida (45.27×), UCF Knights football (47.81×), Space Coast (39.09×), and Visit Miami (91.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cape Canaveral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.