Cocoa Beach, Florida Audience in United States

Cocoa Beach, Florida logo

Cocoa Beach, Florida has an estimated audience of 1,034,792 people in United States. 64.3% are female, 35.7% are male, average age 40.3. Top brand affinities: Governor of Michigan, Goop, Hoofbeats, Wok, headspace.

Top brand affinities include Governor of Michigan, Goop, Hoofbeats, with strongest over-indexing on Governor of Michigan (13.4× the country average). Demographically, the Cocoa Beach, Florida audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Career Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Cocoa Beach, Florida fans

Demographic split for Cocoa Beach, Florida audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.3
Estimated audience size1,034,792

Audience persona

The typical Cocoa Beach, Florida fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Governor of Michigan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cocoa Beach, Florida audience
BrandAffinityCategory
Governor of Michigan13.4×Politics & Society
Goop8.6×Internet & Social Media
Hoofbeats46.11×Music & Radio
Wok8.39×Food & Beverages
headspace11.63×Health
Cherish (group)13.31×Music & Radio
Rajasthan20×Travel & Leisure
Google Home7.1×Technology & Electronics
Fairy godmother8.06×Literature
Kikar HaShabbat17.59×News
Hibachi8.34×Food & Beverages
Grinch3.84×Movies & TV
Product design1.81×Business & Career
Vocal harmony4.16×Music & Radio
Grace Slick7.88×Music & Radio
Nebraska Cornhuskers football3.15×Sports
Hipster8.38×Politics & Society
Jesse Plemons2.97×Movies & TV
Pro-Ject3.26×Music & Radio
TV Fanatic8.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cocoa Beach, Florida audience
TraitClusterScore
TravellingTHRILL1.67
Career OrientationPOWER1.44
PatriotismCONSERVATISM1.37
IndulgenceJOY1.36
Price SensitivityPREMIUM1.33
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Cocoa Beach, Florida
CountryShare
United States74.0%
Portugal6.4%
Japan3.4%

See Cocoa Beach, Florida audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Cocoa Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.