Rascasse Audience Intelligence

Martinsville Speedway Target Market in United States

A data profile of the people who buy, follow and care about Martinsville Speedway in United States — modelled from more than twelve digital signal sources. Martinsville Speedway has an estimated audience of 395,867 people in United States.

#4329among Brand in United States

The average Martinsville Speedway fan in United States is 42.0 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, Florida.

Top brand affinities include Kyle Busch, Daytona International Speedway, Joe Gibbs Racing, with strongest over-indexing on Kyle Busch (38.21× the country average).

Demographically, the Martinsville Speedway audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martinsville Speedway fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martinsville Speedway profile in United States.

Audience size
396K
in United States
Gender
31.8%♀
68.2% male
Age
42.0
average years
Country rank
#41853
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Martinsville Speedway

31.8% are female, 68.2% are male, average age 42.0.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Martinsville Speedway audience in United States
MetricValue
Female31.8%
Male68.2%
Average age42.0
Estimated audience size395,867
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Martinsville Speedway audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4924%
50+27%
Fig. 04

Worldwide distribution

89.9%

of the worldwide Martinsville Speedway audience comes from United States.

Worldwide audience distribution share by country for Martinsville Speedway
CountryShare
United States89.9%
Canada3.2%
France1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martinsville Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Martinsville Speedway customers by region in United States
#RegionReachAffinity×
01Virginia~70K7.14×
02North Carolina~70K5.55×
03West Virginia~7K3.65×
04South Carolina~10K1.88×
05Tennessee~10K1.35×
06Vermont<1K1.22×
07Maine~2K1.17×
08Pennsylvania~20K1.14×
09Ohio~10K1.12×
10Indiana~8K1.05×
11Delaware~1K1.05×
12Kentucky~5K1.02×
13Iowa~3K1.02×
14New Hampshire~2K1.01×
15Wisconsin~6K0.98×
16Maryland~6K0.94×
17South Dakota<1K0.94×
18North Dakota<1K0.89×
19Georgia~10K0.84×
20Michigan~9K0.83×
21Alabama~5K0.83×
22Nebraska~2K0.79×
23Connecticut~3K0.78×
24Montana<1K0.77×
25Alaska<1K0.75×
26Kansas~2K0.74×
27Missouri~5K0.72×
28Rhode Island<1K0.72×
29Washington, District of Columbia<1K0.72×
30Florida~20K0.70×
31Idaho~1K0.68×
32Arkansas~2K0.67×
33Minnesota~4K0.66×
34Oklahoma~3K0.65×
35Hawaii~1K0.64×
36Mississippi~2K0.63×
37New Mexico~1K0.57×
38New York~10K0.55×
39Illinois~7K0.55×
40Nevada~2K0.53×
41Louisiana~3K0.52×
42Colorado~3K0.51×
43New Jersey~5K0.50×
44Arizona~4K0.50×
45Massachusetts~4K0.50×
46Oregon~2K0.50×
47Utah~2K0.48×
48Washington~3K0.42×
49Texas~10K0.33×
50California~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Martinsville Speedway, United States
0.27×1.00×7.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martinsville Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martinsville Speedway audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports97.74×
02Auto Club SpeedwaySports56.62×
03Richard PettySports45.25×
04Daytona International SpeedwaySports44.16×
05Kyle BuschSports38.21×
06Texas Motor SpeedwaySports37.85×
07Michael SchumacherSports26.81×
08Dale EarnhardtSports25.88×
09James StewartMovies & TV25.81×
10Indianapolis Motor SpeedwaySports18.76×
11Danica PatrickSports15.57×
12Bill MurrayMovies & TV10.47×
13Max VerstappenSports9.29×
14Speedway LLCFood & Beverages8.92×
15FedExBusiness & Career8.11×
16NASCARSports6.68×
17Weather forecastingHome & Garden6.26×
18Solar energyHome & Garden4.10×
19Mortgage loansBusiness & Career3.01×
20Capital OneBusiness & Career2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martinsville Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martinsville Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
Convenience OrientationPREMIUM2.14×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martinsville Speedway audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Design AffinityPREMIUM0.53×
Healthy LifestyleBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Martinsville Speedway's target market in United States?

Martinsville Speedway's target market in United States covers an estimated 395,867 people, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Martinsville Speedway customers?

31.8% of the Martinsville Speedway audience are female, 68.2% are male, with an average age of 42.0 years.

03

Which brands do Martinsville Speedway fans like most?

Martinsville Speedway fans show strongest brand affinity for Kyle Busch (38.21×), Daytona International Speedway (44.16×), and Joe Gibbs Racing (97.74×) over the country average.

04

Where do Martinsville Speedway fans live in United States?

Martinsville Speedway fans in United States are most concentrated in Virginia (reach ~70K), North Carolina (reach ~70K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Martinsville Speedway fans also like?

Beyond Martinsville Speedway itself, the audience over-indexes on Daytona International Speedway (44.16×), Joe Gibbs Racing (97.74×), Richard Petty (45.25×), and FedEx (8.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Martinsville Speedway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Martinsville Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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