Martinsville Speedway Audience in United States

Martinsville Speedway logo

Martinsville Speedway has an estimated audience of 396,459 people in United States. 31.8% are female, 68.2% are male, average age 42.0. Top regions: North Carolina, Virginia, Florida. Top brand affinities: Daytona International Speedway, Dale Earnhardt, Kyle Busch, Indianapolis Motor Speedway, PSV Eindhoven.

The average Martinsville Speedway fan in United States is 42.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, Florida. Top brand affinities include Daytona International Speedway, Dale Earnhardt, Kyle Busch, with strongest over-indexing on Daytona International Speedway (39.62× the country average). Demographically, the Martinsville Speedway audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Martinsville Speedway fans

Demographic split for Martinsville Speedway audience in United States
MetricValue
Female31.8%
Male68.2%
Average age42.0
Estimated audience size396,459

Audience persona

The typical Martinsville Speedway fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Top regions in United States

Top regions ranked by reach for Martinsville Speedway in United States
RegionReachAffinity
North Carolina67,7785.68×
Virginia63,7536.6×
Florida19,4340.72×
Pennsylvania16,0951.21×
Ohio14,5861.19×
New York12,5790.57×
California12,2630.28×
South Carolina11,3381.9×
Texas11,2650.33×
Tennessee10,5761.33×
Georgia10,3290.85×
Michigan8,7810.85×
Indiana8,2871.14×
Illinois7,9210.6×
West Virginia6,6053.58×
Wisconsin6,3901.07×
Maryland5,9210.87×
Kentucky5,2901.06×
New Jersey5,0590.5×
Missouri4,6620.73×
Minnesota3,9550.7×
Massachusetts3,6850.47×
Iowa3,5391.08×
Alabama3,4690.63×
Arizona3,3700.42×
Colorado3,2300.52×
Washington3,0660.39×
Connecticut3,0600.77×
Oklahoma2,6960.61×
Kansas2,2640.72×
Louisiana2,2160.43×
Oregon1,9670.43×
Arkansas1,8740.57×
Nevada1,8290.48×
Maine1,6921.19×
Nebraska1,5770.79×
New Hampshire1,5200.97×
Mississippi1,4030.43×
Utah1,2810.36×
Idaho1,1720.59×
Delaware1,1231.03×
South Dakota8660.95×
Vermont8511.22×
Washington, District of Columbia7700.65×
Rhode Island7400.59×
New Mexico7150.36×
Montana6860.62×
North Dakota6660.82×
Wyoming3950.67×
Hawaii3200.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martinsville Speedway audience
BrandAffinityCategory
Daytona International Speedway39.62×Sports
Dale Earnhardt28.04×Sports
Kyle Busch39.51×Sports
Indianapolis Motor Speedway19.78×Sports
PSV Eindhoven47.98×Sports
Texas Motor Speedway36.09×Sports
Joe Gibbs Racing33.09×Sports
Freddie Freeman17.9×Sports
Speedway LLC8.83×Food & Beverages
Speedway46.36×Cars & Mobility
James Stewart23.74×Movies & TV
Michael Schumacher24.32×Sports
Richard Petty21.28×Sports
National Auto Sport Association16.36×Sports
MSN2.83×News
AutoZone2.85×Cars & Mobility
Auto Club Speedway29.21×Sports
NASCAR4.41×Sports
Daytona 50016.63×Sports
Max Verstappen8.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martinsville Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Need for SecurityCONSERVATISM1.41
Convenience OrientationPREMIUM1.15
Career OrientationPOWER1.13
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Martinsville Speedway
CountryShare
United States89.9%
Canada3.2%
France1.1%

See Martinsville Speedway audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Martinsville Speedway have in United States?

Martinsville Speedway has an estimated audience of 396,459 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of Martinsville Speedway fans?

31.8% of Martinsville Speedway fans are female, 68.2% are male, with an average age of 42.0 years.

Which brands do Martinsville Speedway fans like most?

Martinsville Speedway fans show strongest brand affinity for Daytona International Speedway (39.62×), Dale Earnhardt (28.04×), and Kyle Busch (39.51×) over the country average.

Where do Martinsville Speedway fans live in United States?

Martinsville Speedway fans in United States are most concentrated in North Carolina (reach 67,778), Virginia (reach 63,753), and Florida (reach 19,434). These three regions account for the largest share of the active audience.

What other brands do Martinsville Speedway fans also like?

Beyond Martinsville Speedway itself, the audience over-indexes on Dale Earnhardt (28.04×), Kyle Busch (39.51×), Indianapolis Motor Speedway (19.78×), and PSV Eindhoven (47.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martinsville Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.