Rascasse Audience Intelligence

Chicagoland Speedway Audience in United States

A data profile of the people who buy, follow and care about Chicagoland Speedway in United States — modelled from more than twelve digital signal sources. Chicagoland Speedway has an estimated audience of 820,081 people in United States.

#12among Racecourse in United States#2527among POI in United States#2511in Sports

The average Chicagoland Speedway fan in United States is 41.2 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Kyle Busch, Daytona International Speedway, Richard Petty, with strongest over-indexing on Kyle Busch (35.3× the country average).

Demographically, the Chicagoland Speedway audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicagoland Speedway fan in United States is more male, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicagoland Speedway profile in United States.

Audience size
820K
in United States
Gender
35.8%♀
64.2% male
Age
41.2
average years
Country rank
#27030
POI in United States
Fig. 01

Search interest · 12-month trend

+413%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicagoland Speedway fans

35.8% are female, 64.2% are male, average age 41.2.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Chicagoland Speedway audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.2
Estimated audience size820,081
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Chicagoland Speedway audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Chicagoland Speedway audience comes from United States.

Worldwide audience distribution share by country for Chicagoland Speedway
CountryShare
United States66.5%
Vietnam11.6%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicagoland Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicagoland Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K12.50×
02Wisconsin~50K3.90×
03Indiana~50K3.43×
04Iowa~20K2.40×
05Michigan~30K1.36×
06North Carolina~30K1.19×
07Minnesota~10K1.11×
08Missouri~10K1.05×
09Ohio~30K1.01×
10North Dakota~2K1.01×
11Nebraska~4K1.00×
12South Dakota~2K1.00×
13Kentucky~10K0.98×
14West Virginia~4K0.98×
15Alaska~2K0.96×
16Vermont~1K0.96×
17Tennessee~10K0.88×
18Kansas~6K0.88×
19Montana~2K0.88×
20Delaware~2K0.87×
21Virginia~20K0.85×
22Hawaii~3K0.85×
23New Hampshire~3K0.85×
24Rhode Island~2K0.85×
25Maine~2K0.84×
26South Carolina~10K0.82×
27Idaho~3K0.80×
28Washington, District of Columbia~2K0.80×
29New Mexico~3K0.79×
30Alabama~9K0.77×
31Arkansas~5K0.77×
32Mississippi~5K0.77×
33Oklahoma~7K0.72×
34Utah~5K0.69×
35Louisiana~7K0.67×
36Connecticut~6K0.67×
37Nevada~5K0.66×
38Pennsylvania~20K0.65×
39Oregon~6K0.64×
40Georgia~20K0.60×
41Arizona~10K0.60×
42New Jersey~10K0.58×
43Colorado~8K0.58×
44Maryland~8K0.57×
45Florida~30K0.53×
46Massachusetts~9K0.53×
47Washington~9K0.52×
48New York~20K0.42×
49Texas~30K0.38×
50California~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Chicagoland Speedway, United States
0.32×1.00×12.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicagoland Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicagoland Speedway audience
#·InterestCategoryAffinity×
01Richard PettySports77.77×
02Texas Motor SpeedwaySports62.97×
03Auto Club SpeedwaySports62.88×
04Daytona International SpeedwaySports44.65×
05Danica PatrickSports40.65×
06Circuit de Spa-FrancorchampsSports36.39×
07Kyle BuschSports35.30×
08Dale EarnhardtSports26.76×
09Indianapolis Motor SpeedwaySports24.43×
10Indianapolis 500Sports22.81×
11Daytona 500Sports17.72×
12National Auto Sport AssociationSports12.63×
13Chicago Fire (TV series)Movies & TV10.87×
14Speedway LLCFood & Beverages7.84×
15NASCARSports6.45×
16Formula OneSports5.24×
17O'Reilly Auto PartsCars & Mobility5.15×
18Advance Auto PartsCars & Mobility4.85×
19FedExBusiness & Career4.63×
20AutoZoneCars & Mobility4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicagoland Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicagoland Speedway audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Community OrientationOPEN1.51×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicagoland Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicagoland Speedway have in United States?

Chicagoland Speedway has an estimated audience of 820,081 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Chicagoland Speedway fans?

35.8% of Chicagoland Speedway fans are female, 64.2% are male, with an average age of 41.2 years.

03

Which brands do Chicagoland Speedway fans like most?

Chicagoland Speedway fans show strongest brand affinity for Kyle Busch (35.3×), Daytona International Speedway (44.65×), and Richard Petty (77.77×) over the country average.

04

Where do Chicagoland Speedway fans live in United States?

Chicagoland Speedway fans in United States are most concentrated in Illinois (reach ~300K), Indiana (reach ~50K), and Wisconsin (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chicagoland Speedway fans also like?

Beyond Chicagoland Speedway itself, the audience over-indexes on Daytona International Speedway (44.65×), Richard Petty (77.77×), Texas Motor Speedway (62.97×), and Danica Patrick (40.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicagoland Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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