Chicagoland Speedway Audience in United States

Chicagoland Speedway logo

Chicagoland Speedway has an estimated audience of 820,081 people in United States. 35.8% are female, 64.2% are male, average age 41.2. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Keith Stanfield, The Devil's Rejects, Israel, Tezz, Elsword.

The average Chicagoland Speedway fan in United States is 41.2 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Keith Stanfield, The Devil's Rejects, Israel, with strongest over-indexing on Keith Stanfield (32.92× the country average). Demographically, the Chicagoland Speedway audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Chicagoland Speedway fans

Demographic split for Chicagoland Speedway audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.2
Estimated audience size820,081

Audience persona

The typical Chicagoland Speedway fan in United States is more male, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Chicagoland Speedway in United States
RegionReachAffinity
Illinois256,9099.4×
Indiana41,8292.79×
Wisconsin38,8173.15×
Florida30,8720.56×
North Carolina28,0041.13×
Texas25,4190.36×
California23,9480.27×
Michigan23,2911.09×
Ohio22,4670.89×
New York18,2340.4×
Pennsylvania17,0640.62×
Virginia16,3860.82×
New Jersey15,8440.76×
Iowa14,9272.21×
Tennessee14,7020.89×
Missouri14,5831.1×
Georgia14,5060.57×
Minnesota12,2001.04×
South Carolina10,1320.82×
Kentucky10,1280.99×
Arizona8,1260.49×
Alabama7,0810.62×
Massachusetts6,2410.39×
Colorado6,2070.48×
Kansas5,8540.91×
Washington5,6950.35×
Maryland5,3410.38×
Oklahoma4,9550.54×
Arkansas4,2870.63×
Louisiana3,9010.37×
Nebraska3,7990.92×
Mississippi3,5100.52×
West Virginia3,4410.9×
Oregon3,2900.35×
Connecticut3,2100.39×
Nevada3,0420.38×
New Hampshire2,5370.79×
Utah2,4170.33×
South Dakota2,3321.23×
Maine2,3040.78×
New Mexico2,1800.53×
Idaho2,1740.53×
Alaska2,1691.24×
Rhode Island2,0170.77×
Hawaii1,9170.54×
Montana1,8900.83×
North Dakota1,8171.08×
Delaware1,8060.8×
Wyoming1,7581.45×
Vermont1,7011.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicagoland Speedway audience
BrandAffinityCategory
Keith Stanfield32.92×Movies & TV
The Devil's Rejects20×Movies & TV
Israel4.08×Travel & Leisure
Tezz9.59×Movies & TV
Elsword21.71×Games
Tuscany8.59×Travel & Leisure
MK5.09×Music & Radio
Goose (band)7.32×Pets & Animals
Vocal harmony5.09×Music & Radio
Hog Hunting3.75×Sports
Jiménez Municipality, Chihuahua39.62×Travel & Leisure
Wok6.4×Food & Beverages
Governor of Michigan7.19×Politics & Society
Hipster9.09×Politics & Society
Grinch3.78×Movies & TV
Hibachi7.05×Food & Beverages
Pillow1.88×Home & Garden
Unique Gifts2×Shopping
Gift registry9.74×Kids & Family
Hammock camping5.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicagoland Speedway audience
TraitClusterScore
Community OrientationOPEN1.23
Need for SecurityCONSERVATISM1.22
Convenience OrientationPREMIUM1.15
Career OrientationPOWER1.12
Sports ActivityPOWER1.11
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Chicagoland Speedway
CountryShare
United States66.5%
Vietnam11.6%
Italy11.2%

See Chicagoland Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Chicagoland Speedway have in United States?

Chicagoland Speedway has an estimated audience of 820,081 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Chicagoland Speedway fans?

35.8% of Chicagoland Speedway fans are female, 64.2% are male, with an average age of 41.2 years.

Which brands do Chicagoland Speedway fans like most?

Chicagoland Speedway fans show strongest brand affinity for Keith Stanfield (32.92×), The Devil's Rejects (20×), and Israel (4.08×) over the country average.

Where do Chicagoland Speedway fans live in United States?

Chicagoland Speedway fans in United States are most concentrated in Illinois (reach 256,909), Indiana (reach 41,829), and Wisconsin (reach 38,817). These three regions account for the largest share of the active audience.

What other brands do Chicagoland Speedway fans also like?

Beyond Chicagoland Speedway itself, the audience over-indexes on The Devil's Rejects (20×), Israel (4.08×), Tezz (9.59×), and Elsword (21.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicagoland Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.