Lee Priest Audience in United States

Lee Priest logo

Lee Priest has an estimated audience of 577,424 people in United States. 34.2% are female, 65.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Judas Priest, United States national football team, Judo, Autism Awareness, Capital One.

The average Lee Priest fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Judas Priest, United States national football team, Judo, with strongest over-indexing on Judas Priest (62.06× the country average). Demographically, the Lee Priest audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Lee Priest fans

Demographic split for Lee Priest audience in United States
MetricValue
Female34.2%
Male65.8%
Average age34.9
Estimated audience size577,424

Audience persona

The typical Lee Priest fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Judas Priest.

Top regions in United States

Top regions ranked by reach for Lee Priest in United States
RegionReachAffinity
California63,4411×
Texas58,0031.17×
Florida39,8351.02×
New York29,0450.9×
Ohio19,5081.1×
Pennsylvania19,4501×
Illinois18,8660.98×
North Carolina17,2000.99×
Georgia17,2000.97×
Michigan15,5081.03×
New Jersey14,1090.96×
Tennessee13,6121.18×
Virginia12,8120.91×
Indiana11,6581.11×
Washington11,4510.99×
Massachusetts11,1920.98×
Arizona11,0410.94×
Missouri9,8641.06×
Colorado9,3391.03×
Louisiana8,6171.16×
South Carolina8,2610.95×
Kentucky8,0491.11×
Maryland7,9470.8×
Oklahoma7,8261.22×
Wisconsin7,7890.9×
Alabama7,6770.95×
Minnesota7,2130.87×
Utah6,7821.31×
Oregon6,6221×
Connecticut5,9911.03×
Nevada5,6361.01×
Arkansas5,3561.13×
Iowa5,0301.06×
Kansas5,0041.1×
Mississippi4,6030.97×
Idaho3,4191.18×
Nebraska3,2241.11×
West Virginia3,0731.14×
New Mexico2,8140.97×
Hawaii2,4871×
New Hampshire2,4641.08×
Maine1,8970.92×
Montana1,5920.99×
Rhode Island1,5540.85×
North Dakota1,2501.05×
Washington, District of Columbia1,1860.68×
South Dakota1,1790.88×
Alaska1,1010.89×
Delaware1,0890.68×
Vermont7990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lee Priest audience
BrandAffinityCategory
Judas Priest62.06×Music & Radio
United States national football team19.9×Sports
Judo8.25×Sports
Autism Awareness8.11×Health
Capital One3.4×Business & Career
Diabetes mellitus awareness5.52×Health
malwarebytes20×Technology & Electronics
Planet Fitness3.17×Sports
Google Maps2.85×Internet & Social Media
Singer-songwriter2.74×Music & Radio
Uric acid23.13×Health
Khabib Nurmagomedov16.2×Sports
Indeed.com2.68×Business & Career
Microblogging5.61×Technology & Electronics
Doctor Strange9.81×Literature
Anime and manga fandom3.75×Literature
Mosquito6.74×Pets & Animals
Project CARS23.68×Games
Mobile game2.56×Games
Grappling4.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lee Priest audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Risk AppetiteTHRILL1.66
LGBTQ+ IdentityOPEN1.56
TraditionCONSERVATISM1.36
MindfulnessBALANCE1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Lee Priest
CountryShare
United States42.9%
Brazil7.6%
United Kingdom7.2%

See Lee Priest audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Lee Priest have in United States?

Lee Priest has an estimated audience of 577,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Lee Priest fans?

34.2% of Lee Priest fans are female, 65.8% are male, with an average age of 34.9 years.

Which brands do Lee Priest fans like most?

Lee Priest fans show strongest brand affinity for Judas Priest (62.06×), United States national football team (19.9×), and Judo (8.25×) over the country average.

Where do Lee Priest fans live in United States?

Lee Priest fans in United States are most concentrated in California (reach 63,441), Texas (reach 58,003), and Florida (reach 39,835). These three regions account for the largest share of the active audience.

What other brands do Lee Priest fans also like?

Beyond Lee Priest itself, the audience over-indexes on United States national football team (19.9×), Judo (8.25×), Autism Awareness (8.11×), and Capital One (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Priest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.