Rascasse Audience Intelligence

Lee Priest Audience in United States

A data profile of the people who buy, follow and care about Lee Priest in United States — modelled from more than twelve digital signal sources. Lee Priest has an estimated audience of 506,212 people in United States.

#74among Motorsport in United States#8807among Person in United States#3535in Sports

The average Lee Priest fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judas Priest, International education, malwarebytes, with strongest over-indexing on Judas Priest (69.44× the country average).

Demographically, the Lee Priest audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lee Priest fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Judas Priest.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lee Priest profile in United States.

Audience size
506K
in United States
Gender
34.2%♀
65.8% male
Age
34.9
average years
Country rank
#36384
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lee Priest fans

34.2% are female, 65.8% are male, average age 34.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Lee Priest audience in United States
MetricValue
Female34.2%
Male65.8%
Average age34.9
Estimated audience size506,212
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Lee Priest audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3915%
40-4921%
50+12%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Lee Priest audience comes from United States.

Worldwide audience distribution share by country for Lee Priest
CountryShare
United States40.4%
Canada7.8%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lee Priest audience in United States is strongest.

Fig. 05

Top regions by affinity

Lee Priest fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.34×
02Oklahoma~8K1.20×
03Tennessee~10K1.19×
04Idaho~3K1.18×
05West Virginia~3K1.16×
06Kentucky~8K1.15×
07Louisiana~8K1.13×
08Ohio~20K1.11×
09Arkansas~5K1.11×
10Nebraska~3K1.10×
11Indiana~10K1.09×
12Texas~50K1.08×
13Iowa~5K1.08×
14North Dakota~1K1.08×
15Kansas~5K1.06×
16New Hampshire~2K1.06×
17Missouri~10K1.05×
18Hawaii~3K1.05×
19Nevada~6K1.04×
20Montana~2K1.02×
21Colorado~9K1.00×
22New Mexico~3K1.00×
23Michigan~10K0.99×
24Alabama~8K0.99×
25Connecticut~6K0.99×
26Florida~40K0.98×
27Mississippi~5K0.98×
28Alaska~1K0.98×
29North Carolina~20K0.96×
30Oregon~6K0.96×
31South Dakota~1K0.96×
32California~60K0.95×
33Pennsylvania~20K0.95×
34Maine~2K0.95×
35Illinois~20K0.94×
36Washington~10K0.94×
37Arizona~10K0.93×
38South Carolina~8K0.93×
39Massachusetts~10K0.92×
40Georgia~20K0.91×
41New Jersey~10K0.90×
42Rhode Island~2K0.90×
43Vermont<1K0.90×
44Wisconsin~8K0.89×
45Minnesota~7K0.87×
46Virginia~10K0.86×
47New York~30K0.83×
48Delaware~1K0.81×
49Maryland~8K0.77×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Lee Priest, United States
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lee Priest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lee Priest audience
#·InterestCategoryAffinity×
01Judas PriestMusic & Radio69.44×
02Project CARSGames30.64×
03Uric acidHealth21.67×
04malwarebytesTechnology & Electronics20.00×
05Sim racingGames20.00×
06LibreOfficeTechnology & Electronics19.66×
07Home2 Suites by HiltonTravel & Leisure15.27×
08International educationBusiness & Career14.04×
09Nick OffermanMovies & TV7.57×
10MosquitoPets & Animals5.42×
11JudoSports4.28×
12PokémonGames3.40×
13Sustainable energyHome & Garden3.20×
14Renewable energyBusiness & Career2.97×
15FedExBusiness & Career2.67×
16Solar energyHome & Garden2.60×
17The UPS StoreShopping2.20×
18SubwayFood & Beverages2.00×
19Pizza HutFood & Beverages1.94×
20Mortgage loansBusiness & Career1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lee Priest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lee Priest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.35×
Convenience OrientationPREMIUM1.69×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lee Priest audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
CreativityOPEN0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lee Priest have in United States?

Lee Priest has an estimated audience of 506,212 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lee Priest fans?

34.2% of Lee Priest fans are female, 65.8% are male, with an average age of 34.9 years.

03

Which brands do Lee Priest fans like most?

Lee Priest fans show strongest brand affinity for Judas Priest (69.44×), International education (14.04×), and malwarebytes (20×) over the country average.

04

Where do Lee Priest fans live in United States?

Lee Priest fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lee Priest fans also like?

Beyond Lee Priest itself, the audience over-indexes on International education (14.04×), malwarebytes (20×), Project CARS (30.64×), and Home2 Suites by Hilton (15.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Priest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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