Grokipedia Audience in United States

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Grokipedia has an estimated audience of 1,081,586 people in United States. 50.2% are female, 49.8% are male, average age 42.0. Top brand affinities: Goop, Hibachi, Governor of Michigan, Israel, Google Home.

Top brand affinities include Goop, Hibachi, Governor of Michigan, with strongest over-indexing on Goop (9.63× the country average). Demographically, the Grokipedia audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Grokipedia fans

Demographic split for Grokipedia audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.0
Estimated audience size1,081,586

Audience persona

The typical Grokipedia fan in United States is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grokipedia audience
BrandAffinityCategory
Goop9.63×Internet & Social Media
Hibachi13.41×Food & Beverages
Governor of Michigan10.4×Politics & Society
Israel2.92×Travel & Leisure
Google Home8.25×Technology & Electronics
Wok8.23×Food & Beverages
Vocal harmony5.34×Music & Radio
Elsword18.58×Games
Grinch4.52×Movies & TV
Nationality2.3×Politics & Society
headspace9.05×Health
Grace Slick8.43×Music & Radio
Fairy godmother6.72×Literature
Cherish (group)9.79×Music & Radio
No Escape (1994 film)9.75×Movies & TV
Hipster7.98×Politics & Society
TV Fanatic8.39×Movies & TV
El Paso County, Colorado9.36×Travel & Leisure
Historic site2.86×Arts & Culture
Gift registry8.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grokipedia audience
TraitClusterScore
Need for SecurityCONSERVATISM1.67
PatriotismCONSERVATISM1.48
IndividualismJOY1.41
Early Adopter MentalityPOWER1.28
SpiritualityBALANCE1.23
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Grokipedia
CountryShare
United States29.8%
Germany10.5%
France7.5%

See Grokipedia audiences in other countries

More Internet & Social Media audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Grokipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.