Ovation Guitar Company Audience in United States

Ovation Guitar Company logo

Ovation Guitar Company has an estimated audience of 319,276 people in United States. 19.1% are female, 80.9% are male, average age 48.6. Top regions: California, Florida, Texas. Top brand affinities: Israel, Springfield, Illinois, Salman Khan, Home construction, Elsword.

The average Ovation Guitar Company fan in United States is 48.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Springfield, Illinois, Salman Khan, with strongest over-indexing on Israel (14.47× the country average). Demographically, the Ovation Guitar Company audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Ovation Guitar Company fans

Demographic split for Ovation Guitar Company audience in United States
MetricValue
Female19.1%
Male80.9%
Average age48.6
Estimated audience size319,276

Audience persona

The typical Ovation Guitar Company fan in United States is more male, around 48.6 years old, with strong Tradition tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ovation Guitar Company in United States
RegionReachAffinity
California35,5870.98×
Florida26,9061.21×
Texas26,6240.94×
Georgia18,5201.83×
New York15,7290.86×
New Jersey12,2531.46×
Washington10,9811.66×
Illinois10,5340.96×
Ohio9,3420.92×
Pennsylvania8,4640.76×
Virginia8,4201.05×
Oregon7,9522.11×
Michigan7,7230.9×
North Carolina7,5230.76×
Minnesota7,3621.56×
Wisconsin7,0831.43×
Tennessee6,5711×
Arizona6,1490.92×
Nevada6,0021.89×
Colorado5,7101.1×
Oklahoma5,6571.55×
Indiana5,2530.87×
Massachusetts5,0620.78×
Maryland4,6520.82×
Alabama4,5440.99×
Kentucky4,0630.99×
Missouri3,9950.75×
Connecticut3,9151.19×
South Carolina3,7890.77×
Utah3,5281.2×
Nebraska3,4802.11×
Louisiana3,3460.79×
Mississippi3,1741.17×
Arkansas2,5320.93×
Iowa2,1520.79×
Kansas2,0560.79×
West Virginia1,3690.89×
Idaho1,3260.8×
Maine1,2971.1×
Hawaii1,2920.91×
New Mexico1,2590.76×
New Hampshire1,2010.93×
Washington, District of Columbia9750.99×
Montana7020.77×
Rhode Island6700.64×
North Dakota6350.94×
Delaware5650.62×
Alaska5600.8×
Vermont4640.8×
South Dakota4450.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ovation Guitar Company audience
BrandAffinityCategory
Israel14.47×Travel & Leisure
Springfield, Illinois20×Travel & Leisure
Salman Khan12.68×Movies & TV
Home construction2.23×Home & Garden
Elsword20×Games
Pro-Ject4.31×Music & Radio
JibJab5.7×Internet & Social Media
Moquegua12.19×Travel & Leisure
Morphine (band)7.6×Music & Radio
Alaska1.61×Travel & Leisure
Winemaking4.13×Food & Beverages
Endless Space21.3×Games
3D printing2.01×Technology & Electronics
Natural rubber1.63×Cars & Mobility
Wikia2.63×Internet & Social Media
Home staging3.95×Home & Garden
Unique Gifts1.72×Shopping
Home Delivery2.13×Food & Beverages
Bank account1.54×Business & Career
Iwi13.66×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ovation Guitar Company audience
TraitClusterScore
TraditionCONSERVATISM2.3
Early Adopter MentalityPOWER1.51
Risk AppetiteTHRILL1.36
LGBTQ+ IdentityOPEN1.32
IndividualismJOY1.2
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Ovation Guitar Company
CountryShare
United States55.8%
Japan5.9%
Germany5.8%

See Ovation Guitar Company audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Ovation Guitar Company have in United States?

Ovation Guitar Company has an estimated audience of 319,276 people in United States, concentrated in California and Florida.

What is the gender split and age of Ovation Guitar Company fans?

19.1% of Ovation Guitar Company fans are female, 80.9% are male, with an average age of 48.6 years.

Which brands do Ovation Guitar Company fans like most?

Ovation Guitar Company fans show strongest brand affinity for Israel (14.47×), Springfield, Illinois (20×), and Salman Khan (12.68×) over the country average.

Where do Ovation Guitar Company fans live in United States?

Ovation Guitar Company fans in United States are most concentrated in California (reach 35,587), Florida (reach 26,906), and Texas (reach 26,624). These three regions account for the largest share of the active audience.

What other brands do Ovation Guitar Company fans also like?

Beyond Ovation Guitar Company itself, the audience over-indexes on Springfield, Illinois (20×), Salman Khan (12.68×), Home construction (2.23×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovation Guitar Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.