Rickenbacker Audience in United States

Rickenbacker logo

Rickenbacker has an estimated audience of 396,521 people in United States. 9.6% are female, 90.4% are male, average age 47.7. Top regions: California, Ohio, Texas. Top brand affinities: Eddie Van Halen, Kia Sportage, Whitesnake, Def Leppard, JBL.

The average Rickenbacker fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Eddie Van Halen, Kia Sportage, Whitesnake, with strongest over-indexing on Eddie Van Halen (43.09× the country average). Demographically, the Rickenbacker audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Rickenbacker fans

Demographic split for Rickenbacker audience in United States
MetricValue
Female9.6%
Male90.4%
Average age47.7
Estimated audience size396,521

Audience persona

The typical Rickenbacker fan in United States is more male, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Eddie Van Halen.

Top regions in United States

Top regions ranked by reach for Rickenbacker in United States
RegionReachAffinity
California52,5321.2×
Ohio34,7362.84×
Texas29,1680.86×
Florida27,6111.03×
New York18,3040.83×
Pennsylvania15,0331.13×
Illinois12,7180.96×
North Carolina10,9270.92×
Georgia10,3050.84×
Tennessee9,7761.23×
Michigan9,6010.93×
Washington9,4441.19×
New Jersey9,0620.9×
Virginia8,9440.93×
Arizona8,3511.03×
Massachusetts7,8631.01×
Missouri7,5551.18×
Indiana7,2030.99×
Oregon6,5661.44×
Wisconsin5,9641×
South Carolina5,8770.99×
Colorado5,6850.91×
Kentucky5,4801.1×
Alabama5,2610.95×
Minnesota5,2140.92×
Maryland5,0950.75×
Arkansas5,0201.54×
Oklahoma4,4541.01×
Louisiana4,2100.82×
Nevada3,9391.03×
Connecticut3,7580.94×
Utah3,5090.99×
Kansas3,1121×
Mississippi2,5630.78×
Iowa2,5560.78×
New Hampshire2,1351.37×
West Virginia1,8571.01×
Idaho1,7750.89×
New Mexico1,6990.85×
Nebraska1,6200.81×
Maine1,5451.09×
Hawaii1,3910.82×
Rhode Island1,2030.95×
Montana9960.91×
Washington, District of Columbia9110.76×
Vermont7941.14×
Delaware7540.69×
Alaska7330.86×
South Dakota5930.65×
North Dakota5420.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rickenbacker audience
BrandAffinityCategory
Eddie Van Halen43.09×Music & Radio
Kia Sportage30×Cars & Mobility
Whitesnake37.24×Music & Radio
Def Leppard26.21×Music & Radio
JBL18.76×Technology & Electronics
Glam rock20.78×Music & Radio
Ozzy Osbourne9.26×Music & Radio
The Who23.46×Music & Radio
Livemusic5.05×Music & Radio
Korg29.58×Music & Radio
Honda HR-V20×Cars & Mobility
Bandcamp13.14×Music & Radio
Black Sabbath13.07×Music & Radio
Online music store11.2×Music & Radio
Jimi Hendrix13.53×Music & Radio
Capital One2.95×Business & Career
Jimmy Page15.14×Music & Radio
Bass guitar3.66×Music & Radio
Singer-songwriter2.85×Music & Radio
Reverb.com14.47×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rickenbacker audience
TraitClusterScore
TraditionCONSERVATISM2.05
LGBTQ+ IdentityOPEN2
Risk AppetiteTHRILL1.96
Design AffinityPREMIUM1.71
Luxury OrientationPREMIUM1.51
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Rickenbacker
CountryShare
United States49.2%
United Kingdom7.4%
Japan5.0%

See Rickenbacker audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Rickenbacker have in United States?

Rickenbacker has an estimated audience of 396,521 people in United States, concentrated in California and Ohio.

What is the gender split and age of Rickenbacker fans?

9.6% of Rickenbacker fans are female, 90.4% are male, with an average age of 47.7 years.

Which brands do Rickenbacker fans like most?

Rickenbacker fans show strongest brand affinity for Eddie Van Halen (43.09×), Kia Sportage (30×), and Whitesnake (37.24×) over the country average.

Where do Rickenbacker fans live in United States?

Rickenbacker fans in United States are most concentrated in California (reach 52,532), Ohio (reach 34,736), and Texas (reach 29,168). These three regions account for the largest share of the active audience.

What other brands do Rickenbacker fans also like?

Beyond Rickenbacker itself, the audience over-indexes on Kia Sportage (30×), Whitesnake (37.24×), Def Leppard (26.21×), and JBL (18.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rickenbacker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.