The Rolling Stones Audience in United States

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The Rolling Stones has an estimated audience of 1,772,505 people in United States. 44.9% are female, 55.1% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: AutoZone, Keith Richards, Animal Liberation Orchestra, Rock music, Ace Frehley.

The average The Rolling Stones fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AutoZone, Keith Richards, Animal Liberation Orchestra, with strongest over-indexing on AutoZone (3.2× the country average). Demographically, the The Rolling Stones audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Rolling Stones fans

Demographic split for The Rolling Stones audience in United States
MetricValue
Female44.9%
Male55.1%
Average age42.8
Estimated audience size1,772,505

Audience persona

The typical The Rolling Stones fan in United States is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for The Rolling Stones in United States
RegionReachAffinity
California223,8301.15×
Texas138,1010.91×
New York113,0461.14×
Florida112,5360.94×
Illinois76,0361.29×
Pennsylvania72,3521.21×
Ohio64,6821.18×
New Jersey60,2681.34×
Georgia54,0010.99×
North Carolina53,156
Michigan49,3021.06×
Massachusetts44,8601.28×
Arizona41,1191.14×
Washington38,1351.07×
Louisiana35,7921.57×
Tennessee35,458
Virginia34,4460.8×
Colorado32,7161.17×
Missouri32,4151.13×
Indiana30,9810.96×
Wisconsin24,5620.92×
Kentucky24,0061.08×
Maryland23,6620.78×
Alabama21,6110.87×
South Carolina21,6000.81×
Minnesota20,9630.83×
Nevada20,5391.2×
Oregon19,6460.97×
Connecticut19,6371.1×
Oklahoma18,9310.96×
Arkansas16,8071.15×
Iowa13,4330.92×
Kansas13,1360.94×
Utah13,0450.82×
Mississippi12,7540.87×
New Mexico8,891
New Hampshire8,4701.21×
Nebraska7,9510.89×
Idaho7,6030.86×
West Virginia7,5100.91×
Maine7,1421.12×
Rhode Island6,7101.19×
Delaware5,0661.04×
Hawaii4,8640.64×
Washington, District of Columbia4,4410.83×
Montana4,3410.88×
Alaska3,0130.79×
South Dakota2,8710.7×
Vermont2,8310.91×
North Dakota2,4820.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Rolling Stones audience
BrandAffinityCategory
AutoZone3.2×Cars & Mobility
Keith Richards14.85×Music & Radio
Animal Liberation Orchestra3.69×Music & Radio
Rock music1.87×Music & Radio
Ace Frehley7.4×Music & Radio
Culture1.76×Literature
Friends1.98×Movies & TV
Diesel5.24×Music & Radio
Pop music1.75×Music & Radio
Eagles (band)6.07×Music & Radio
O'Reilly Auto Parts3.23×Cars & Mobility
Illinois2.88×Travel & Leisure
Harmonica4.61×Music & Radio
Wells Fargo1.93×Business & Career
Tennessee2.47×Travel & Leisure
Mick Jagger8.19×Music & Radio
Album3.59×Music & Radio
Rob Reiner2.43×Movies & TV
Bob Dylan5.27×Music & Radio
Eastern Time Zone1.96×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Rolling Stones audience
TraitClusterScore
TraditionCONSERVATISM1.38
PatriotismCONSERVATISM1.33
Community OrientationOPEN1.32
LGBTQ+ IdentityOPEN1.31
MindfulnessBALANCE1.19
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for The Rolling Stones
CountryShare
United States25.2%
United Kingdom9.6%
Brazil7.3%

See The Rolling Stones audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Rolling Stones have in United States?

The Rolling Stones has an estimated audience of 1,772,505 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rolling Stones fans?

44.9% of The Rolling Stones fans are female, 55.1% are male, with an average age of 42.8 years.

Which brands do The Rolling Stones fans like most?

The Rolling Stones fans show strongest brand affinity for AutoZone (3.2×), Keith Richards (14.85×), and Animal Liberation Orchestra (3.69×) over the country average.

Where do The Rolling Stones fans live in United States?

The Rolling Stones fans in United States are most concentrated in California (reach 223,830), Texas (reach 138,101), and New York (reach 113,046). These three regions account for the largest share of the active audience.

What other brands do The Rolling Stones fans also like?

Beyond The Rolling Stones itself, the audience over-indexes on Keith Richards (14.85×), Animal Liberation Orchestra (3.69×), Rock music (1.87×), and Ace Frehley (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rolling Stones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.