The Rolling Stones Audience in United States

The Rolling Stones has an estimated audience of 1,772,505 people in United States. 44.9% are female, 55.1% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: AutoZone, Keith Richards, Animal Liberation Orchestra, Rock music, Ace Frehley.
The average The Rolling Stones fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AutoZone, Keith Richards, Animal Liberation Orchestra, with strongest over-indexing on AutoZone (3.2× the country average). Demographically, the The Rolling Stones audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Rolling Stones fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.8 |
| Estimated audience size | 1,772,505 |
Audience persona
The typical The Rolling Stones fan in United States is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for AutoZone.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 223,830 | 1.15× |
| Texas | 138,101 | 0.91× |
| New York | 113,046 | 1.14× |
| Florida | 112,536 | 0.94× |
| Illinois | 76,036 | 1.29× |
| Pennsylvania | 72,352 | 1.21× |
| Ohio | 64,682 | 1.18× |
| New Jersey | 60,268 | 1.34× |
| Georgia | 54,001 | 0.99× |
| North Carolina | 53,156 | 1× |
| Michigan | 49,302 | 1.06× |
| Massachusetts | 44,860 | 1.28× |
| Arizona | 41,119 | 1.14× |
| Washington | 38,135 | 1.07× |
| Louisiana | 35,792 | 1.57× |
| Tennessee | 35,458 | 1× |
| Virginia | 34,446 | 0.8× |
| Colorado | 32,716 | 1.17× |
| Missouri | 32,415 | 1.13× |
| Indiana | 30,981 | 0.96× |
| Wisconsin | 24,562 | 0.92× |
| Kentucky | 24,006 | 1.08× |
| Maryland | 23,662 | 0.78× |
| Alabama | 21,611 | 0.87× |
| South Carolina | 21,600 | 0.81× |
| Minnesota | 20,963 | 0.83× |
| Nevada | 20,539 | 1.2× |
| Oregon | 19,646 | 0.97× |
| Connecticut | 19,637 | 1.1× |
| Oklahoma | 18,931 | 0.96× |
| Arkansas | 16,807 | 1.15× |
| Iowa | 13,433 | 0.92× |
| Kansas | 13,136 | 0.94× |
| Utah | 13,045 | 0.82× |
| Mississippi | 12,754 | 0.87× |
| New Mexico | 8,891 | 1× |
| New Hampshire | 8,470 | 1.21× |
| Nebraska | 7,951 | 0.89× |
| Idaho | 7,603 | 0.86× |
| West Virginia | 7,510 | 0.91× |
| Maine | 7,142 | 1.12× |
| Rhode Island | 6,710 | 1.19× |
| Delaware | 5,066 | 1.04× |
| Hawaii | 4,864 | 0.64× |
| Washington, District of Columbia | 4,441 | 0.83× |
| Montana | 4,341 | 0.88× |
| Alaska | 3,013 | 0.79× |
| South Dakota | 2,871 | 0.7× |
| Vermont | 2,831 | 0.91× |
| North Dakota | 2,482 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 3.2× | Cars & Mobility |
| Keith Richards | 14.85× | Music & Radio |
| Animal Liberation Orchestra | 3.69× | Music & Radio |
| Rock music | 1.87× | Music & Radio |
| Ace Frehley | 7.4× | Music & Radio |
| Culture | 1.76× | Literature |
| Friends | 1.98× | Movies & TV |
| Diesel | 5.24× | Music & Radio |
| Pop music | 1.75× | Music & Radio |
| Eagles (band) | 6.07× | Music & Radio |
| O'Reilly Auto Parts | 3.23× | Cars & Mobility |
| Illinois | 2.88× | Travel & Leisure |
| Harmonica | 4.61× | Music & Radio |
| Wells Fargo | 1.93× | Business & Career |
| Tennessee | 2.47× | Travel & Leisure |
| Mick Jagger | 8.19× | Music & Radio |
| Album | 3.59× | Music & Radio |
| Rob Reiner | 2.43× | Movies & TV |
| Bob Dylan | 5.27× | Music & Radio |
| Eastern Time Zone | 1.96× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Mindfulness | BALANCE | 1.19 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 9.6% |
| Brazil | 7.3% |
See The Rolling Stones audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does The Rolling Stones have in United States?
The Rolling Stones has an estimated audience of 1,772,505 people in United States, concentrated in California and Texas.
What is the gender split and age of The Rolling Stones fans?
44.9% of The Rolling Stones fans are female, 55.1% are male, with an average age of 42.8 years.
Which brands do The Rolling Stones fans like most?
The Rolling Stones fans show strongest brand affinity for AutoZone (3.2×), Keith Richards (14.85×), and Animal Liberation Orchestra (3.69×) over the country average.
Where do The Rolling Stones fans live in United States?
The Rolling Stones fans in United States are most concentrated in California (reach 223,830), Texas (reach 138,101), and New York (reach 113,046). These three regions account for the largest share of the active audience.
What other brands do The Rolling Stones fans also like?
Beyond The Rolling Stones itself, the audience over-indexes on Keith Richards (14.85×), Animal Liberation Orchestra (3.69×), Rock music (1.87×), and Ace Frehley (7.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Rolling Stones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.