Rascasse Audience Intelligence

The Rolling Stones Audience in United States

Name: The Rolling Stones — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Rolling Stones in United States — modelled from more than twelve digital signal sources. The Rolling Stones has an estimated audience of 1,869,992 people in United States.

#142among Band in United States #2806among Person in United States #1707in Music & Radio

The average The Rolling Stones fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Keith Richards, Animal Liberation Orchestra, with strongest over-indexing on AutoZone (3.2× the country average).

Demographically, the The Rolling Stones audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Rolling Stones fan in United States is more male, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for AutoZone.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rolling Stones profile in United States.

Audience size

1.9M

in United States

Gender

44.9%♀

55.1% male

Age

42.8

average years

Country rank

#15028

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Rolling Stones fans

44.9% are female, 55.1% are male, average age 42.8.

Fig. 02

Gender split

44.9%

Female

55.1%

Male

Demographic split for The Rolling Stones audience in United States
Metric	Value
Female	44.9%
Male	55.1%
Average age	42.8
Estimated audience size	1,869,992

Fig. 03

Age distribution

Age distribution of the The Rolling Stones audience in United States
Age bracket	Share	%
16-19		19%
20-29		12%
30-39		14%
40-49		22%
50+		33%

Fig. 04

Worldwide distribution

25.2%

of the worldwide The Rolling Stones audience comes from United States.

Worldwide audience distribution share by country for The Rolling Stones
Country	Share
United States	25.2%
United Kingdom	9.3%
Germany	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rolling Stones audience in United States is strongest.

Fig. 05

Top regions by affinity

The Rolling Stones fans by region: top regions in United States
#	Region	Reach	×
01	New Hampshire	~10K	1.38×
02	Louisiana	~30K	1.32×
03	New Jersey	~50K	1.22×
04	Pennsylvania	~70K	1.18×
05	Ohio	~60K	1.18×
06	Massachusetts	~40K	1.15×
07	Illinois	~70K	1.13×
08	Kentucky	~30K	1.13×
09	Rhode Island	~6K	1.13×
10	Missouri	~30K	1.12×
11	Connecticut	~20K	1.12×
12	Nevada	~20K	1.10×
13	Maine	~7K	1.10×
14	Arkansas	~20K	1.09×
15	Delaware	~5K	1.09×
16	Michigan	~50K	1.08×
17	West Virginia	~9K	1.08×
18	New Mexico	~9K	1.06×
19	New York	~100K	1.05×
20	California	~200K	1.04×
21	Indiana	~30K	1.04×
22	Arizona	~40K	1.03×
23	Oklahoma	~20K	1.03×
24	Colorado	~30K	1.01×
25	Kansas	~10K	1.01×
26	North Carolina	~50K	1.00×
27	Tennessee	~40K	1.00×
28	Vermont	~3K	1.00×
29	Iowa	~10K	0.98×
30	Washington	~30K	0.97×
31	Oregon	~20K	0.97×
32	Wisconsin	~30K	0.96×
33	Nebraska	~9K	0.96×
34	Montana	~5K	0.96×
35	Idaho	~8K	0.95×
36	Alabama	~20K	0.93×
37	North Dakota	~3K	0.93×
38	South Dakota	~4K	0.92×
39	Georgia	~50K	0.91×
40	Minnesota	~20K	0.91×
41	Mississippi	~10K	0.90×
42	Texas	~100K	0.89×
43	Florida	~100K	0.88×
44	Alaska	~3K	0.87×
45	Utah	~10K	0.86×
46	South Carolina	~20K	0.84×
47	Virginia	~40K	0.81×
48	Washington, District of Columbia	~4K	0.81×
49	Maryland	~20K	0.78×
50	Hawaii	~5K	0.71×

Affinity by region — The Rolling Stones, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rolling Stones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rolling Stones audience
#	Interest	Category	×
01	Keith Richards	Music & Radio	14.85×
02	Mick Jagger	Music & Radio	8.19×
03	U.K.	Music & Radio	7.79×
04	Ace Frehley	Music & Radio	7.40×
05	Eagles (band)	Music & Radio	6.07×
06	Diesel	Music & Radio	5.24×
07	Chuck Mangione	Music & Radio	4.95×
08	Harmonica	Music & Radio	4.61×
09	Animal Liberation Orchestra	Music & Radio	3.69×
10	O'Reilly Auto Parts	Cars & Mobility	3.23×
11	AutoZone	Cars & Mobility	3.20×
12	Illinois	Travel & Leisure	2.88×
13	Lindsey Graham	Politics & Society	2.49×
14	Tennessee	Travel & Leisure	2.47×
15	Rob Reiner	Movies & TV	2.43×
16	Wells Fargo	Business & Career	1.93×
17	Rock music	Music & Radio	1.87×
18	Mitch McConnell	Politics & Society	1.82×
19	Culture	Literature	1.76×
20	Pop music	Music & Radio	1.75×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rolling Stones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Rolling Stones audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.29×
Need for Security	CONSERVATISM	1.21×
Tradition	CONSERVATISM	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Rolling Stones audience · Rather not
Trait	Cluster	Score
Indulgence	JOY	0.80×
Extroversion	THRILL	0.80×
Early Adopter Mentality	POWER	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Rolling Stones have in United States?

The Rolling Stones has an estimated audience of 1,869,992 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rolling Stones fans?

44.9% of The Rolling Stones fans are female, 55.1% are male, with an average age of 42.8 years.

Which brands do The Rolling Stones fans like most?

The Rolling Stones fans show strongest brand affinity for AutoZone (3.2×), Keith Richards (14.85×), and Animal Liberation Orchestra (3.69×) over the country average.

Where do The Rolling Stones fans live in United States?

The Rolling Stones fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do The Rolling Stones fans also like?

Beyond The Rolling Stones itself, the audience over-indexes on Keith Richards (14.85×), Animal Liberation Orchestra (3.69×), Lindsey Graham (2.49×), and Rock music (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Rolling Stones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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