The Rolling Stones Audience in Germany

The Rolling Stones has an estimated audience of 468,091 people in Germany. 44.1% are female, 55.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Keith Richards, Bruce Springsteen, Caravan, KISS, Suzi Quatro.
The average The Rolling Stones fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Keith Richards, Bruce Springsteen, Caravan, with strongest over-indexing on Keith Richards (27.77× the country average). Demographically, the The Rolling Stones audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Rolling Stones fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.5 |
| Estimated audience size | 468,091 |
Audience persona
The typical The Rolling Stones fan in Germany is more male, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Keith Richards.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,838 | 0.91× |
| Bayern | 73,321 | 0.97× |
| Baden-Württemberg | 56,233 | 0.88× |
| Niedersachsen | 43,078 | 0.95× |
| Hessen | 31,008 | 0.87× |
| Sachsen | 30,797 | 1.34× |
| Berlin | 20,977 | 1× |
| Rheinland-Pfalz | 20,766 | 0.89× |
| Thüringen | 16,244 | 1.36× |
| Brandenburg | 15,526 | 1.07× |
| Schleswig-Holstein | 15,468 | 0.92× |
| Sachsen-Anhalt | 14,450 | 1.19× |
| Hamburg | 9,874 | 0.93× |
| Mecklenburg-Vorpommern | 8,404 | 0.94× |
| Saarland | 5,234 | 0.91× |
| Bremen | 3,464 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keith Richards | 27.77× | Music & Radio |
| Bruce Springsteen | 10.16× | Music & Radio |
| Caravan | 14.7× | Music & Radio |
| KISS | 11.42× | Music & Radio |
| Suzi Quatro | 12.78× | Music & Radio |
| Bob Dylan | 10.43× | Music & Radio |
| Fleetwood Mac | 15.6× | Music & Radio |
| U.K. | 14.28× | Music & Radio |
| Eric Clapton | 14.01× | Music & Radio |
| David Gilmour | 13.48× | Music & Radio |
| Chris Rea | 8.26× | Music & Radio |
| King King | 8.98× | Music & Radio |
| Mick Jagger | 12.53× | Music & Radio |
| David Bowie | 7.86× | Music & Radio |
| Jimi Hendrix | 13.53× | Music & Radio |
| Laura Branigan | 15.16× | Music & Radio |
| Corrosion of Conformity | 14.33× | Music & Radio |
| Rod Stewart | 8.78× | Music & Radio |
| Tagesschau | 2.28× | Movies & TV |
| Tiffany | 10.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.79 |
| Patriotism | CONSERVATISM | 1.45 |
| Urban Lifestyle | OPEN | 1.31 |
| Community Orientation | OPEN | 1.21 |
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 9.6% |
| Brazil | 7.3% |
See The Rolling Stones audiences in other countries
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Frequently asked questions
How many fans does The Rolling Stones have in Germany?
The Rolling Stones has an estimated audience of 468,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Rolling Stones fans?
44.1% of The Rolling Stones fans are female, 55.9% are male, with an average age of 42.5 years.
Which brands do The Rolling Stones fans like most?
The Rolling Stones fans show strongest brand affinity for Keith Richards (27.77×), Bruce Springsteen (10.16×), and Caravan (14.7×) over the country average.
Where do The Rolling Stones fans live in Germany?
The Rolling Stones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,838), Bayern (reach 73,321), and Baden-Württemberg (reach 56,233). These three regions account for the largest share of the active audience.
What other brands do The Rolling Stones fans also like?
Beyond The Rolling Stones itself, the audience over-indexes on Bruce Springsteen (10.16×), Caravan (14.7×), KISS (11.42×), and Suzi Quatro (12.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Rolling Stones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.