A data profile of the people who buy, follow and care about The Rolling Stones in Germany — modelled from more than twelve digital signal sources. The Rolling Stones has an estimated audience of 567,083 people in Germany.
The average The Rolling Stones fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Keith Richards, Caravan, Bruce Springsteen, with strongest over-indexing on Keith Richards (27.77× the country average).
Demographically, the The Rolling Stones audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Rolling Stones fan in Germany is more male, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Keith Richards.
The key figures that characterise the The Rolling Stones profile in Germany.
44.1% are female, 55.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.5 |
| Estimated audience size | 567,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide The Rolling Stones audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 9.3% |
| Germany | 7.6% |
Where the The Rolling Stones audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.38× | |
| 02 | Sachsen | ~30K | 1.31× | |
| 03 | Sachsen-Anhalt | ~10K | 1.22× | |
| 04 | Brandenburg | ~20K | 1.13× | |
| 05 | Mecklenburg-Vorpommern | ~9K | 1.01× | |
| 06 | Berlin | ~20K | 0.95× | |
| 07 | Schleswig-Holstein | ~20K | 0.95× | |
| 08 | Niedersachsen | ~40K | 0.94× | |
| 09 | Bremen | ~4K | 0.94× | |
| 10 | Hamburg | ~10K | 0.93× | |
| 11 | Saarland | ~5K | 0.92× | |
| 12 | Bayern | ~70K | 0.90× | |
| 13 | Nordrhein-Westfalen | ~90K | 0.89× | |
| 14 | Rheinland-Pfalz | ~20K | 0.86× | |
| 15 | Baden-Württemberg | ~50K | 0.85× | |
| 16 | Hessen | ~30K | 0.83× |
The strongest cross-interests of the The Rolling Stones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keith Richards | Music & Radio | 27.77× | ||
| 02 | MerQury | Music & Radio | 16.00× | ||
| 03 | Fleetwood Mac | Music & Radio | 15.60× | ||
| 04 | Spider Murphy Gang | Music & Radio | 15.43× | ||
| 05 | Laura Branigan | Music & Radio | 15.16× | ||
| 06 | Caravan | Music & Radio | 14.70× | ||
| 07 | U.K. | Music & Radio | 14.28× | ||
| 08 | Eric Clapton | Music & Radio | 14.01× | ||
| 09 | Jimi Hendrix | Music & Radio | 13.53× | ||
| 10 | David Gilmour | Music & Radio | 13.48× | ||
| 11 | Suzi Quatro | Music & Radio | 12.78× | ||
| 12 | Mick Jagger | Music & Radio | 12.53× | ||
| 13 | KISS | Music & Radio | 11.42× | ||
| 14 | Bob Dylan | Music & Radio | 10.43× | ||
| 15 | Bruce Springsteen | Music & Radio | 10.16× | ||
| 16 | Tiffany | Music & Radio | 10.03× | ||
| 17 | Chris Rea | Music & Radio | 8.26× | ||
| 18 | David Bowie | Music & Radio | 7.86× | ||
| 19 | Bonnie Tyler | Music & Radio | 7.73× | ||
| 20 | Udo Lindenberg | Music & Radio | 5.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Sports Activity | POWER | 0.80× | |
| Social Media Usage | JOY | 0.84× |
The Rolling Stones has an estimated audience of 567,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.1% of The Rolling Stones fans are female, 55.9% are male, with an average age of 42.5 years.
The Rolling Stones fans show strongest brand affinity for Keith Richards (27.77×), Caravan (14.7×), and Bruce Springsteen (10.16×) over the country average.
The Rolling Stones fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Rolling Stones itself, the audience over-indexes on Caravan (14.7×), Bruce Springsteen (10.16×), KISS (11.42×), and Suzi Quatro (12.78×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Rolling Stones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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